The Structural Relationship among Water Park Experience factor, Enjoyment, Brand Loyalty and Relational Continuance Intention based on Experience Economy

2017 ◽  
Vol 26 (5) ◽  
pp. 729-743
Author(s):  
Jeoung-Hak Lee ◽  
Hyeong-Geun Kim ◽  
Jae-Whan Kim
Keyword(s):  
Brand Loyalty ◽  
Structural Relationship ◽  
Continuance Intention ◽  
Experience Economy ◽  
Experience Factor

A study on the application of the experience economy to luxury cruise passengers

2016 ◽  
Vol 18 (4) ◽  
pp. 478-491 ◽  
Author(s):  
Jinsoo Hwang ◽  
Heesup Han
Keyword(s):  
Brand Loyalty ◽  
Positive Influence ◽  
Social Value ◽  
Experience Economy ◽  
Brand Attachment ◽  
Four Dimensions ◽  
Cruise Industry ◽  
Managerial Implications ◽  
The U.S ◽  
Brand Prestige

The purpose of this study tried to identify the significance of the experience economy in the luxury cruise industry. To achieve this purpose, this study suggested that four dimensions of the experience economy including education, entertainment, esthetics, and escapism positively affect brand prestige. In addition, it was proposed that brand prestige plays an important role in the formation of the following three outcome variables: social value, brand attachment, and brand loyalty. Data were collected from 312 luxury cruise passengers via an online company’s system in the U.S. The data analysis results showed that all four dimensions of the experience economy have a positive influence on brand prestige, which in turn positively affects social value, brand attachment, and brand loyalty. Both theoretical and managerial implications of the results are discussed.

Predicting Brand Loyalty by Measuring the Strength of Consumer Habit

2018 ◽  
pp. 256-276
Author(s):  
Donald L. Amoroso
Keyword(s):  
Brand Loyalty ◽  
Regression Models ◽  
Mobile Apps ◽  
Explanatory Power ◽  
Consumer Attitudes ◽  
Consumer Loyalty ◽  
Direct Effects ◽  
Continuance Intention ◽  
Independent Variable

This chapter builds on existing loyalty literature and theories, includes impact of habit on continuous intention and loyalty, and makes recommendations to practitioners based on the findings. This research identifies the factors that will increase brand loyalty by consumers and examines the strength and effect of habit in predicting brand loyalty. Five regression models revealed that habit was the strongest factor among all constructs in predicting continuance intention and consumer loyalty to mobile wallet brands. Support was found for all of the hypothesized relationships for consumers using mobile apps. Although the direct effects of consumer attitudes were more or less constant, satisfaction became insignificant when habit is introduced in the model. As an independent variable with both consumer attitudes and satisfaction, habit significantly increases the explanatory power of continuance intention and loyalty. This chapter provides new insights into factors that influence loyalty in the context of mobile wallet applications.

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