scholarly journals PEMAKNAAN COVER MAJALAH TEMPO (Analisis Semiotika Cover Majalah Tempo Edisi 16 September-22 September 2019)

2020 ◽  
Vol 6 (1) ◽  
pp. 81
Author(s):  
Noval Setiawan
Keyword(s):  
Qualitative Method ◽  
Roland Barthes ◽  
Visual Images ◽  
Semiotic Analysis ◽  
Face Shape ◽  
Eyes Closed ◽  
The Face ◽  
Three Stages ◽  
Black Color ◽  
Magazine Cover

AbstractThe study entitled "The Meaning of Tempo Magazine Cover (Semiotic Analysis of Tempo Magazine Cover September 16-September 22 2019, entitled Promise Staying Promise)" aims to find out the meaning of the meaning of the magazine cover tempo "Promise Stay Promise" seen from the meaning of illustrations, texts and color on the magazine cover. The method used in this research is descriptive qualitative method with Roland Barthes's semiotic analysis approach, which examines signs through three stages of analysis namely denotation, connotation, mythology.The results of this study might reveal that the magazine cover of this edition shows the properties possessed by Mr. Jokowi as seen from the depiction of the face shape in the illustrations. The meaning of denotation, both the meaning of shadow, clothing and expression is illustrated, that the tempo magazine is a critical medium with the constitution and the spirit of democracy. While the connotation of the illustration is about the public's expectation of the revision of the KPK Law. As for the characteristics of President Jokowi's expression with his eyes closed and lips purely expressing something and his nose stretching out, that Mr. Jokowi is a liar. Furthermore, the mythological meaning found behind the illustration is a picture that contains assumptions about the unrelated Jokowi's promises and the President's responsibility towards the Revision of the KPK Law. Then in the headline and subheadline text and the black color in the nose's shadow, there is a provocation in it related to the ideology of the tempo magazine. The conclusion of this study, that the visual images contained in the magazine cover tempo "Promise Staying Promise" consisting of illustrations, text, and colors have a meaning contained therein. Keywords: Tempo Magazine Cover, Illustration, Semiotics Roland Barthes. 

scholarly journals Kajian Semiotika Roland Barthes pada Poster Unicef

2020 ◽  
Vol 3 (2) ◽  
pp. 726-733
Author(s):  
Junisti Tamara
Keyword(s):  
Developing Countries ◽  
Data Analysis ◽  
United Nations ◽  
Qualitative Method ◽  
Humanitarian Assistance ◽  
Roland Barthes ◽  
Human Beings ◽  
Analysis Method ◽  
Semiotic Analysis ◽  
Art And Design

United Nations Children's Fund (UNICEF) is an organization from the United Nations that provides humanitarian assistance and welfare development to children and their mothers in developing countries. Until now, UNICEF has published numerous posters containing appeals and warnings to help fellow human beings who are experiencing difficulties. However, some of the posters are difficult to translate directly. This study aims to determine how best to understand the message conveyed by the UNICEF posters. As well as knowing the denotation, connotation and ideology in UNICEF posters. The method used in this research is descriptive qualitative method. The data analysis used is semiotic analysis based on Roland Barthes' theory, namely the meaning of the signifier, signified to determine the meaning of denotation, connotation and ideology on the UNICEF poster. The overall results in this study explain that by utilizing the semiotic analysis method, posters that look quite confusing can be easily understood. Semiotics presents a sequence of processes so as to deliver a work of art and design as steps that can be explained in a structured manner.

scholarly journals Representation of Gossip Culture in the ˋˋTilik'' Short Movie on YouTube

2021 ◽  
pp. 186-193
Author(s):  
Rieka Mustika ◽  
Lidya Agustina
Keyword(s):  
Public Education ◽  
Qualitative Method ◽  
Body Language ◽  
Roland Barthes ◽  
Short Film ◽  
Main Character ◽  
Semiotic Analysis ◽  
The Social ◽  
Group Members

“Tilik” is the title of a short film that tells the social reality of everyday life in Javanese society. This film received a lot of attention and appreciation, and was watched by millions of viewers on YouTube. Throughout the film, the contents of the story are dominated by gossip activities. This research aimed to describe the representation of gossip displayed in the movie “Tilik” and to reveal the function of gossip. Foster’s study suggests four primary gossip functions: information, entertainment, friendship and influence. Descriptive qualitative method were used and the results were analysed using semiotic analysis by Roland Barthes. The results indicate that gossip activities in the film “Tilik” display, among other things, the function of information. This can be seen when the group that wants to meet up in the truck shared a story discussing gossip about Dian’s character. Second, the entertainment function is also seen when talking about gossip: they are listening, enjoying and laughing. Furthermore, the friendship function can be seen in the sharing norms of in-group members. Finally, the role of influence can be seen from the main character, namely Mrs. Tejo, with her body language trying to convince and lead the opinions of group members. Yu Ning’s character became an outsider because she disagreed with the sentiment. The message conveyed in this film is that people must start using technology and keep up with the changes. This film also describes the hoax phenomenon in society, where information that is conveyed is sometimes not true. So public education is needed to confirm the truth of the information circulating on social media. Keywords: film, gossip, representation

scholarly journals Mitos Militerisme pada Busana Kampanye (Analisis Semiotika Roland Barthes Busana Kampanye Agus Harimurti Yudhoyono–Sylviana Murni)

2019 ◽  
Vol 2 (2) ◽  
Author(s):  
Dudi Hartono ◽  
Riyan Hidayatullah
Keyword(s):  
Political Communication ◽  
Roland Barthes ◽  
The Other ◽  
Analysis Approach ◽  
Other Hand ◽  
Political Statement ◽  
Communication Function ◽  
The Face ◽  
Black Color

ABSTRACTThe importance of fashion campaigns in the process of political communication in Indonesia has gained its own spotlight over the years. Clothing is seen to have an artifactual communication function as a political statement, or at least the image the user wants to display. So the meaning of dressing the contestants was faced with a variety of public interpretations. As Kris Budiman explained clothing has an ambiguous double face. On one side, the face of the dress looks attractive and seductive. Conversely, on the other hand, clothing also have the meaning of falsehood as well as deceive (Budiman, 2004). AHY -SYLVI campaign campaign is modeled, or at least inspired, from military tactical uniforms, AHY institution originated before deciding to participate in Jakarta 2017 Regional Head Election. Agus Harimurti Yudhoyono calls his campaign uniform with TactiCool term. A very entertaining and slang term. Blend the actual term Tactical (Tactical) and Cool (Cool). Moreover, then the design of the sergam was made body-fit body fitting alias that makes the clothes look more fashionable. By choosing a black color and sticking emblems here and there make the clothes feel very army-look.  To examine the AHY-SYLVI campaign uniform and the various embedded symbols, the authors use the Roland Barthes Semiotics analysis approach. Barthes's perspective on this myth becomes one of its semiological traits that opens up the new realm of semiology, that is, further excavations of marking to achieve the myths that work in the daily reality of society. This is what the authors of Roland Barthes's semiotics theory say is more appropriate in the choice of AHY-SYLVI fashion or uniform campaign as a particular symbol. Keywords: AHY; Semiotics; campaign fashion; Army Look;  Roland Barthes ABSTRAKSIPentingnya pernanan busana kampanye dalam proses komunikasi politik di Indonesia telah mendapatkan sorotan tersendiri selama ini. Pakaian dipandang memiliki fungsi komunikasi artifaktual sebagai pernyataan politik, atau setidak-tidaknya citra yang ingin ditampilkan oleh pemakainya. Sehingga makna berbusana para kontestan pun berhadapapan dengan tafsir publik yang beragam. Seperti dijelaskan Kris Budiman busana punya wajah ganda yang ambigu. Di satu sisi, wajah busana tampak menarik dan menggoda. Sebaliknya, di sisi lain, busana juga punya makna kepalsuan sekaligus mengelabui (Budiman, 2004). Busana kampanye AHY –SYLVI mencontoh, atau setidak-tidaknya terinspirasi, dari seragam taktikal militer, institusi AHY berasal sebelum memutuskan terjun dalam kontstasi Pilkada DKI Jakarta 2017. Agus Harimurti Yudhoyono menyebut seragam kampanye-nya dengan istilah TactiCool. Sebuah istilah yang sangat entertaining dan gaul. Memadukan istilah sebenarnya Tactical (Taktis) dan Cool (Keren). Apalagi kemudian desain sergam itu dibuat body-fit alias pas badan yang membuat baju itu terlihat lebih modis. Dengan memilih warna hitam dan menempelkem emblem di sana-sini membuat baju tersebut tersasa sangat army-look. Untuk mengkaji seragam kampanye AHY – SYLVI berikut berbagai simbol yang melekat di dalamnya, penulis menggunakan pendekatan analisa Semiotika Roland Barthes. Perspektif Barthes tentang mitos ini menjadi salah satu ciri semiologinya yang membuka ranah baru semiologi, yaitu penggalian lebih jauh tentang penandaan untuk mencapai mitos yang bekerja dalam realita keseharian masyarakat. Hal inilah yang menurut penulis pendekatan teori semiotika Roland Barthes lebih tepat dalam pilihan busana atau seragam kampanye AHY – SYLVI sebagai sebuah simbol tertentu. Kata Kunci: AHY; Semiotika; busana kampanye; Army Look; Roland Barthes

scholarly journals ANALISIS SEMIOTIKA MAKNA KESENDIRIAN PADA LIRIK LAGU “RUANG SENDIRI” KARYA TULUS

2020 ◽  
Vol 19 (2) ◽  
pp. 41
Author(s):  
Axcell Nathaniel ◽  
Amelia Wisda Sannie
Keyword(s):  
Research Method ◽  
Qualitative Method ◽  
Roland Barthes ◽  
Semiotic Analysis ◽  
Know How ◽  
Love Relationship ◽  
Way Of Thinking ◽  
Semiotic Theory

This article explores the meaning of solitude in the lyrics of Tulus' song "Ruang Sendiri" using Roland Barthes' semiotic analysis. There are three expressed meanings namely  denotation, connotation, and myth. To explain all three meanings of solitude in the lyrics of the song are used Roland Barthes' semiotic theory. The research method used is interpretive qualitative method or inductive way of thinking, which is a way of thinking from special to general. To collect data are used study of document  by  searching and obtaining from various sources contained the required data. The results of a semiotic study of the lyrics to the song "Ruang Sendiri" are as follows. The denotation meaning  of the lyrics of the song "Ruang Sendiri " is the desire of the songwriter to feel alone, feel free, and without a lover. The connotation is  boredom to his partner,  not know how his feeling  to his lover. The meaning of the myth is the songwriter wants to convey that solitude, doing anything alone, not always together are something needed by everyone who builds a  love relationship. 

scholarly journals ANALISIS SEMIOTIKA KRITIK SOSIAL MASYARAKAT MODERN DALAM VIDEO KLIP “ANTI SOCIAL” OLEH WHILE SHE SLEEPS

2020 ◽  
Vol 9 (2) ◽  
pp. 135-139
Author(s):  
Alvin Tito Anggoro ◽  
Fitria Widiyani Roosinda
Keyword(s):  
Research Method ◽  
Qualitative Method ◽  
Social Criticism ◽  
Verbal Communication ◽  
Roland Barthes ◽  
Communication Media ◽  
Semiotic Analysis ◽  
Video Clips ◽  
Song Lyrics ◽  
Modern Era

Abstract : Music is used as a medium to convey social, political aspirations, and even becomes one of propaganda media (information / opinions) to launch an ideological movement (ideas / ideas). Song lyrics are one of the verbal communication media that have meaning in them. Research on the video clips and song lyrics of the band while she sleeps "Anti Social" is a study that aims to describe the picture of society in the modern era in the song's lyrics and to explain the meaning of social criticism illustrated. The paradigm used in this study is a critical paradigm. This research method is a qualitative method in which the data are interpreted (views) through the analysis of meaning in the form of written and oral words that are observed. The analysis used in this study is a semiotic analysis by Roland Barthes. Based on research on the video clips of Anti Social, there is a conclusion that people in the modern era have begun to lose their caring for others as evidenced in the pictures and video clips when there are people who are in trouble they just record do not want to help at all.Keywords: Semiotic Analysis, Roland Barthes, Social Criticism, Video Clips While She SleepsAbtrak : Musik1 digunakan1 sebagai media untuk 1menyampaikan aspirasi sosial, 1politik, bahkan menjadi1 salah satu media propaganda (penerangan/ pendapat) untuk melancarkan sebuah gerakan ideologis (ide/ gagasan). 1Lirik lagu merupakan1 salah satu media1 komunikasi verbal 1yang memiliki 1makna 1didalamnya. Penelitian 1terhadap 1video klip 1dan1 lirik lagu grup1 band 1While she 1sleeps “Anti Social” merupakan 1sebuah 1penelitian1 yang bertujuan untuk mendeskripsikan gambaran tentang masyarakat di era modern dalam lirik lagu tersebut dan untuk menjelaskan makna kritik sosial yang digambarkan. Paradigma yang digunakan dalam penelitian ini adalah paradigma kritis. Metode penelitian ini adalah metode kualitatif dimana data diinterpretasikan (pandangan) melalui analisis pemaknaan berupa kata tertulis maupun lisan yang diamati. Analisis yang dipakai dalam penelitian ini adalah analisis semiotika oleh Roland Barthes. Berdasarkan penelitian terhadap video klip Anti Social, terdapat kesimpulan bahwa masyarakat di era modern sudah mulai hilang rasa peduli pada sesama terbukti di gambar kan dan video klip pada saat ada orang yang sedang kesusahan mereka hanya merekam tidak ingin untuk menolong sama sekali. Kata kunci: Analisis Semiotika, Roland Barthes, Kritik Sosial, Video Klip While She Sleeps

scholarly journals Semiotic Analysis of Roland Barthes on Wardah Advertisement Version “I Face of Indonesia”

2021 ◽  
Vol 2 (3) ◽  
pp. 113-126
Author(s):  
Nurhasanah Purba ◽  
Khairunnisa Tambunan
Keyword(s):  
Qualitative Methods ◽  
Research Process ◽  
Roland Barthes ◽  
Semiotic Analysis ◽  
Connotative Meaning ◽  
The Public ◽  
Accurate Picture ◽  
The Face

This study aims to represent the meaning of the advertisement using Barthes' semiotic sign map and to describe the meaning contained in the wardah advertisement version of "I am the face of Indonesia". This study uses qualitative methods to describe the object of research in accordance with what was observed and captured from the data obtained. In addition, the purpose of this method is to assist the research process by providing a more accurate picture. The results of this study indicate that the version of Wardah advertisement "I am the face of Indonesia is an advertisement that has motivation and solutions to the problems faced by many women in Indonesia, namely certain insecure (lack of confidence) in its delivery to Indonesian women who are potential consumers of the wardah version" I face Indonesia ”. This advertisement has two interrelated and complementary meanings, namely denotation meaning and connotative meaning. In advertisements, there are choices of signs to represent a phenomenon that is raised until it is interpreted by the public and up to the formation of discourse on the advertisement.

scholarly journals Representation of Orientalism in Sunsilk Print Advertising

2018 ◽  
Vol 10 (2) ◽  
pp. 150
Author(s):  
Hilma Rizky Nurcahya ◽  
Hanny Hafiar ◽  
Aat Ruchiat Nugraha
Keyword(s):  
Qualitative Method ◽  
Roland Barthes ◽  
Print Advertising ◽  
Semiotic Analysis ◽  
The West

<p><em>Using the qualitative method, the critical paradigm, and also Roland Barthes semiotic analysis, this study aims to find out the symbols contained in Sunsilk Co-creations print advertising, the meaning contained in the symbols and how the symbols subordinate the Eastern people. The results of this study indicate that there are seven symbols in Sunsilk Co-creations version print advertising that has unity meaning, i.e there are dominant people who are showed as more superior thus there are other people who are considered inferior. With the myth that the West is better seen as the superior and the East is seen as the inferior, then the symbols and meanings in Sunsilk Co-creations print advertising represent orientalism. The researchers suggest to pay attention to the symbols that will be aired so as not to be negative because it can affect the reputation of the company/institution concerned. Besides that, it is expected to the Eastern people especially Indonesian to be able to change their thought to be more proud and show their confidence.</em></p>

scholarly journals DISTOPIA KONDISI LIBERALISME DALAM FILM TIGA (Studi Semiotika Roland Barthes Tentang Distopia Liberalisme di Jakarta dalam Film Tiga)

2019 ◽  
Vol 19 (2) ◽  
pp. 225-230
Author(s):  
Tuty Mutiah ◽  
Dhefine Armelsa ◽  
Faqihar Risyan ◽  
Agung Raharjo
Keyword(s):  
The State ◽  
Roland Barthes ◽  
Semiotic Analysis ◽  
Technological Changes ◽  
High Rise ◽  
The Earth ◽  
State Apparatus ◽  
The Press ◽  
The World ◽  
The Face

Dystopia in Film Tiga Liberalism Conditions (Roland Barthes Semiotics Studies about Dystopia on Liberalism in Jakarta in Film Tiga). This study goals is to determine the meaning of dystopian condition of Jakarta in the Film Tiga through the sign, signifier and signified. Three films is a film that adopts Liberal describe the depravity of Jakarta twenty years in the future in 2036. The method used semiotic analysis of Roland 2 Bartes.The object of research is the Film Tiga were directed by Anggy Umbara and classified through five objects dystopia condition of Jakarta, dystopian condition of the state apparatus, dystopia conditions of religion, dystopia technology, and dystopias journalism to find signs and markers and meaning at the level of the first and second, the denotation, connotations and myths.These results indicate that the situation of Jakarta transformed into an increasingly metropolis marked by the increasing number of high-rise buildings, as well as demonstrations marked depicted in 2015 until 2025. In 2026, the revolution ended and became State Liberalism. Changes in the State apparatus are characterized by the wish to dominate the world to create freedom in the face of the earth. One is to get rid of religion, by damaging the face of religion. State Officials do havoc with bring into conflict of the Religion. Changes religion marked by shifting religious values, is marked by religion becomes a thing wrong choice. The lack of freedom is depicted in this film, must be eradicated in order to function in a Liberal to be ideal. Technological changes are interpreted as changes in technology that convey information quickly, as well as the ability to hacked That meaning is characterized by technological devices that undergo changes such as, mobile phones, flash, televisions, doors, computers, laptops and so forth is now transformed into transparent. The changes meant the journalistic agenda setting media that is still happening characterized by lack of freedom of the press.

scholarly journals Local Wisdom Anti-Hoax Values in Sundanese Proverb: A Semiotic Approach

2019 ◽  
Vol 4 (2) ◽  
pp. 1-11
Author(s):  
Aan Ramadhansyah Rahayu
Keyword(s):  
Everyday Life ◽  
Qualitative Method ◽  
Roland Barthes ◽  
Analysis Approach ◽  
Semiotic Analysis ◽  
Semiotic Approach

This study analyzed the wisdom values contained in Sundanese proverb that relates to anti-hoax values. This study was conducted to bring backcharacter and philosophy of Sundanese community which contained in the Sundanese proverb, in order not to be forgotten and still applied in everyday life. The source of the data that collected in this study is derived from Babasan and PribahasaSunda Book. The method used in this study is a qualitative method with semiotic analysis approach of Roland Barthes. The purpose of this study is to analyze and describe anti-hoax values that contain in Sundanese proverb. The result shows that the proverb of Sundanese containsanti-hoax values. Those values arevalues of accuracy in reading Information and values of honesty.

ANALISIS VISUAL PADA SAMPUL DEPAN MAJALAH DESAIN GRAFIS “CONCEPT” EDISI ULTAH PERDANA (Sebuah Kajian Semiotika)

DeKaVe ◽  
2013 ◽  
Vol 1 (2) ◽  
Author(s):  
Prayanto WH
Keyword(s):  
Graphic Design ◽  
Roland Barthes ◽  
Specific Design ◽  
Design Work ◽  
Design Elements ◽  
Semiotic Approach ◽  
Short Time ◽  
Content Information ◽  
Magazine Cover

Magazine is one of the forms of mass media that has fungsikomunikasi to convey information to mass audiences. The cover is an important element because it is through cover / cover one can guess the contents of the magazine, as well as further interested to know further information contained therein. On a magazine cover consists of drawings and writings are arranged in such a way that looks interesting and has meaning Press publications, especially magazines, today's not enough just to rely on the quality of news or manuscript, although verbal aspect is very important. It must be recognized that the visual aspects (design) as the cover / envelope has crucial role to capture the prospective reader. For the cover of a magazine is a window that shows the content information, can be either a text or photographs, illustrations, and design elements. The function of a magazine cover is to attract, dazzle prospective readers, by way influence the thoughts flow in a short time. So it's no wonder much current the magazine publisher who made the cover of such a way as to attract the attention of prospective readers. Thus the task of designers to magazine cover to create designs that attract the attention of the reader becomes increasingly severe. This study tries to analyze a visual on the front cover Magazine Graphic Design 'Concept' birthday inaugural edition by using the Roland Barthes' semiotic approach. As Roland Barthes (1984), any simple "design work (magazine cover)" continue to play in management of the sign. So that will generate a message (image) specific. Design cover, usually contains the elements of the sign in the form of objects, context of the environment, people or other beings who provide meaning to objects, and text (of writing) that reinforce the meaning.Keyword: cover, magazine Concept, semiotics

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