MEANS OF SPEECH AGRESSIVENESS IN AN ELECTION CAMPAIGN
The article discusses means of expressing aggressiveness used in the newspaper “LDPR in Udmurtia” during election campaigns. Despite a large number of implicit means that politicians and journalists are equipped with, the newspaper demonstrates explicit means of speech aggressiveness. The style of the publications is a replica of speech manner of the LDPR leader. One of the major ways of expressing negative assessment of political opponents is conversational and colloquial vocabulary of deflated style. The authors of this media tend to use phraseology with non-normative connotation. Expressive means used by journalists tend to sound negative and aim to discredit the existing power. To demonstrate negative attitude to the government a variety of stylistic means are used including repetitions, gradation, rhetoric questions, rhetoric exclamations and addressing. In the newspaper of the opposition party ethical and linguistic norms are broken, negative information disclosing situation in the country tend to form readers’ sense of frustration.