Public Health as a Social Issue: The Role of Digital Technologies Originating from the Internet & Big Data Era
Digitalisation is gradually penetrating all spheres of society The rationale for this study is the unprecedented measures taken by the President and the Government of the Russian Federation to encourage the population to engage in physical education and sport in order to preserve and improve health and increase the life expectancy of Russians. Federal targeted programmes have made it possible to build and commission thousands of modern sports complexes. The study was primarily aimed at the elaboration and implementation of a technique of digital information and diagnostic support of mass health surveillance. The research methodology developed at our University contains three process phases: measurement, calculations, and appraisal. The implementation of these procedures allows both the individual trajectory of the complex development of each subject and the processing of unlimited amounts of information concerning normative test takers. At each stage, digital technologies are used to generate the database, to store it, to process the results obtained and to pass them on to other organisations upon demand, making the achievements of the methodology transparent and open. The scientific novelty of the research lies in the fact that the methodology, by monitoring the dynamics of individual and collective achievements, handles information on all groups of the population in a prompt, reliable and valid manner and is used by us not only to modernise the process of physical education, but also to assess the health-promoting activities of any organisation. Digitisation originated from the Internet and BigData era, entails raising the level of evidence-based decision-making in physical education and sport to a new, modern level.