Film-induced Tourism Studies on Asia: A Systematic Literature Review
This study aims to systematically review the academic literature on film-induced tourismin Asia between 2011 and 2020 as a cross-disciplinary study, by identifying the recenttrends, delineating the research gaps and the limitations of previous research, andproposing new directions for future research. Despite an increasing number of studies onfilm-induced tourism, Anglophonic literature, rather than studies on Asia, receive mostfocus. This article is the first such attempt at systematically reviewing the literaturefocusing on Asia. Moreover, previous literature on Asia lacks in comprehensivelyunderstanding film-induced tourism because it overlooks the cross-disciplinaryperspective. This article fills this gap by synthesizing the existing literature from a crossdisciplinaryperspective. Utilizing a systematic literature review approach, 67 articleswere identified using one of the largest online databases, Web of Science. The resultsrevealed three research trends: film tourism impact, destination image and marketing, anddemand and motivation. The following gaps in the literature were also identified: filmtourist experiences, the impact on host communities, tourism policy and regulation, thecultural construction of film tourism, and impact research from different stakeholders'perspectives. Moreover, studies on Asia benefit from expanding the existing concept offilm-induced tourism by focusing on the contents rather than media. This studycontributes by filling the gaps of film tourist experiences and cultural construction of filmtourism. Furthermore, cross-fertilization of tourism and fandom studies is proposed.Finally, the practical contribution of the study is highlighted—the same contents can beused repeatedly in various formats for longevity.