Three Bottom Line (3BL) Dan Corporate Social Responbility (CSR) Dalam Peningkatan Company Images

2016 ◽  
Vol 1 (01) ◽  
pp. 1-12
Author(s):  
Chintia Margaretha Aprilliana
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Bottom Line ◽  
The People ◽  
Corporate Social ◽  
A Company

The Three Bottom Line or better known as 3BL, consists of three elements forming the People, Planet, Profit. Every company strives to always be the best and can continue to grow at a time through the company's purpose. Profit is the ultimate goal of a company, but that goal would not be run without the activities that integrate between society and the environment  therein.  Merging  the three  then  known as the Three Bottom line (3BL). 3BL It can be applied in balance between the elements with other elements through Corporate Social Responsibility (CSR). CSR not only can evidence the company cares about the environment or socio around but if the company is successful in a program that has been planned it can be sure the community will be more familiar with the company is a company which imaged well in other words the success of their Corporate Social Responsibility (CSR) as a step to implement 3BL with a more robust and balanced impact on improving   the   image   of   the   company   itself   (improving company images). This article will discuss the influence of the three bottom line is run through the CSR program with an increase in the company's images that are conceptual.

scholarly journals Fungsi Corporate social responsibility (CSR) Dalam Pengembangan dan Pemberdayaan Masyarakat

2019 ◽  
Vol 8 (2) ◽  
pp. 203
Author(s):  
Rahmadani Rahmadani ◽  
Santoso Tri Raharjo ◽  
Risna Resnawaty
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Community Empowerment ◽  
Community Or ◽  
Is Implementation ◽  
The People ◽  
Target Program ◽  
The Creation ◽  
Corporate Social ◽  
A Company

ABSTRAKCorporate social responsibility merupakan salah satu bentuk kepatutan yang diberikan oleh perusahaan kepada masyarakat yang berada di sekitar perusahaan. Adanya tanggungjawab sosial perusahaan ini dapat memberikan sebuah perubahan positif di dalam kehidupan masyarakat atau komunitas. Pelaksanaan program corporate social responsibility oleh perusahaan seharusnya dapat memunculkan kemandirian masyarakat, karena dalam corporate social responsibility sendiri terdapat tipe implementasi pemberdayaan. Oleh sebab itu, perusahaan perlu mengedepankan program corporate social responsibility yang dapat meningkatkan kemandirian dan meningkatkan kesejahteraan masyarakat yang menjadi sasaran dalam target program. Pemberdayaan masyarakat menjadi salah satu upaya dan metode yang dapat digunakan oleh perusahaan dalam menciptakan kondisi masyarakat yang aktif, partisipatif dan mandiri. Hal ini dikarenakan dalam pemberdayaan masyarakat mendorong terciptanya masyarakat yang aktif dan partisipatif untuk mencapai tujuan yang ingin dicapai. Dengan demikian, jika sebauh perusahaan merancang program-program corporate social responsibility yang bertujuan untuk memandirikan masyarakat maka perusahaan harus menggunaka metode pemberdayaan masyarakat agar tercapainya pelaksanaan program corporate social responsibility yang membuat masyarakat menjadi berdaya, mandiri dan tidak ketergantungan. ABSTRACTCorporate social responsibility is one form of propriety provided by companies around the company. The existence of corporate social responsibility can provide positive responsibility in the life of the community or community. Implementing corporate social responsibility programs by companies that can bring about community independence, because in corporate social responsibility itself there is implementation of empowerment. Therefore, companies need to prioritize corporate social responsibility programs that can increase independence and improve the ability of the people who are targeted in the target program. Community empowerment is one of the efforts and methods that can be used by companies in creating conditions for an active, participatory and independent society. This is because in community empowerment the creation of an active and participatory community to achieve the goals to be achieved. Thus, if a company is adjusted to corporate social responsibility programs that aim to empower the community, the company must use the method of community empowerment to achieve the implementation of corporate social responsibility programs that make the community empowered, independent and not dependent.

scholarly journals Kegiatan Seni sebagai Aktivitas Corporate Social Responsibility PT Kereta Api Indonesia

2020 ◽  
Vol 4 (1) ◽  
pp. 1
Author(s):  
Yuliani Yuliani ◽  
Ferayanti Ginting
Keyword(s):  
Corporate Social Responsibility ◽  
Public Relations ◽  
Social Responsibility ◽  
Positive Impact ◽  
High Achievement ◽  
Marching Band ◽  
The People ◽  
Locomotive Activity ◽  
Corporate Social ◽  
A Company

The implementation of Corporate Social Responsibility activities done by state-owned companies is to enhance the positive image of a company.  It underlies the implementation of Corporate Social Responsibility activities conducted by PT KAI (Persero) in managing and developing the company's activities. Marching Band Locomotive is one of the activities managed by corporate social responsibility division, which consist of the employees of PT KAI and the society. The authors examine the Marching Band Locomotive activities from PT KAI as the research object because it is one of the marching band groups with lots of high achievement in arts however is still not too well known by public. The purpose of this research is to analyze the strategy done by PT KAI in managing Marching Band Locomotive activities. The conclusion of this research is that Marching Band Locomotive activity as a part of community relation program from PT KAI commits not only to build relationship with society, but also to give positive impact for the people who join Marching Band Locomotive from PT KAI. The implementation of Marching Band Locomotive activities by Corporate Social Responsibility division from PT KAI is also related to event promotion and it is communicated by Public Relations division through several media.

scholarly journals IMPLEMENTASI KONSEP TRIPLE BOTTOM LINE DALAM PROGRAM CORPORATE SOCIAL RESPONSIBILITY DI HOTEL ALILA SEMINYAK

2019 ◽  
Vol 9 (2) ◽  
pp. 160-168
Author(s):  
Ni Nengah Ariastini ◽  
I Made Trisna Semara
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Program Implementation ◽  
Descriptive Analysis ◽  
Triple Bottom Line ◽  
Active Role ◽  
Bottom Line ◽  
The People ◽  
Analysis Technique ◽  
Corporate Social

            The concept of the Triple Bottom Line (TBL) confirms that in running a business, companies do not only pay attention to profits, but also contribute to society (people), and play an active role in protecting the environment (planet). One implementation of the TBL concept is the Corporate Social Responsibility (CSR). Alila Seminyak is one of the hotels that have been implemented CSR. However, the community stated that there were deficiencies in the program. Even though the company stated there were no obstacles during the program implementation. The purpose of this study is to find out how was the implementation of TBL concept in the CSR program at Alila Seminyak and how the evaluation of the program. The data collection techniques used are documentation study, in-depth interviews, and observations. The data analysis technique used is qualitative descriptive analysis technique. The results of the study are Alila Seminyak has implemented the TBL concept in CSR programs but it has not been maximized in the concept of people. The people are not involved in the planning and evaluation of the program, and evaluation of the program has not been carried out optimally, because it does not involve the recipient community and there is no evaluation of the achievement of program objectives.

Corporate Social Responsibility-A Case Study of Balco Power Plant (Vedanta)

2016 ◽  
Vol 3 (3) ◽  
Author(s):  
Sunit Lakra ◽  
Mahesh Kumar
Keyword(s):  
Corporate Social Responsibility ◽  
Power Plant ◽  
Social Responsibility ◽  
Poverty Reduction ◽  
Women Empowerment ◽  
Bottom Line ◽  
Ecological Responsibility ◽  
Management Concept ◽  
Corporate Social ◽  
A Company

The Concept of CSR is slowly evolving with the development of India. The voluntary compliance of social and ecological responsibility of companies is called Corporate Social Responsibility. The Concept of CSR moves from philanthropy and charity to women empowerment & rural development and then to community development. Corporate social responsibility is the commitment of Organizations towards all stakeholders which includes employees, shareholders, investors, regulators, consumers and community. The main domain of CSR activities are employee welfare, women empowerment, social and economic development, community welfare and environmental issues.Corporate Social Responsibility is a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders. CSR is generally understood as being the way through which a company achieves a balance of economic, environmental and social imperatives (“Triple-Bottom-Line- Approach”), while at the same time addressing the expectations of shareholders and stakeholders. In this sense it is important to draw a distinction between CSR, which can be a strategic business management concept, and charity, sponsorships or philanthropy. Even though the latter can also make a valuable contribution to poverty reduction, will directly enhance the reputation of a company and strengthen its brand, the concept of CSR clearly goes beyond that. This paper highlights the concept of CSR and practices exhibited by Balco Power Plant.

Corporate Social Responsibility (CSR) & Education for Sustainable Development

2016 ◽  
Vol 2 (3) ◽  
pp. 112
Author(s):  
R.S.S. Nehru
Keyword(s):  
Sustainable Development ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Local Community ◽  
Human Life ◽  
Knowledge Generation ◽  
Bottom Line ◽  
Sustainable Solutions ◽  
Strategic Csr ◽  
Corporate Social

Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large” According to World Business Council for Sustainable Development, In globalization era education plays a crucial role in building the society and Nation. India is the highest country in a number of universities which constitute more than seven hundred universities, including private, public and semi sectors. Despite India have more institutions and strategies for education still Indian education is not competitive and performing infancy stage as compared to world class level. Education has pivotal role in nation building and molding superb wings of human recourse. In globalized economy and the privatization the education have been transformed into rural or root level of sustainable development in all sorts of human life. Adopting a businesslike approach which emphasizes a strategic CSR is important to survival in this increasingly competitive arena. It does not appear as a surprise to see universities and colleges discover the opportunity to move the focus beyond the classrooms into their own institutional operations. Universities, colleges and schools are the centers of knowledge generation and sharing perform a very important role in addressing the Triple Bottom Line of the world’ socioeconomic and environmental issues by promoting sustainable solutions. This paper discusses the good CSR practices and some suggestions that can boost up the CSR management and make invites on education sector.

scholarly journals Corporate Social Responsibility and Sustainability in a Hospitality Family Business

2021 ◽  
Vol 13 (13) ◽  
pp. 7091
Author(s):  
Ana Paula Fonseca ◽  
Sandro Carnicelli
Keyword(s):  
Corporate Social Responsibility ◽  
Organizational Learning ◽  
Action Research ◽  
Social Responsibility ◽  
Family Business ◽  
Action Learning ◽  
Family Businesses ◽  
Bottom Line ◽  
Hospitality Sector ◽  
Corporate Social

The triple bottom line of sustainability has been the foundation to assess the overall performance of organizations in the hospitality sector. Family businesses are operating in a very competitive environment, and their practices are heavily scrutinised by stakeholders. This paper considers the value of action research in the field of family businesses in the hospitality sector through the prism of organizational learning. The focus of the research is to understand how a Scottish family business learns and implements corporate social responsibility and sustainability practices and how they embed the practices in their activities in a bed and breakfast. The family business used in this research is based in Paisley, Scotland. The use of action research enabled this research to follow a recurring spiral learning process of diagnosing, planning, acting, and evaluating to achieve organizational learning. The action learning contributed to re-thinking the communication between actors involved in the Scottish hospitality sector and family businesses to open a dialogue and produce norms and to contribute to knowledge about a new small-business social responsibility orbital framework.

PERAN CORPORATE SOCIAL RESPONSIBILITY (CSR) DALAM MENINGKATKAN PEMBERDAYAAN MASYARAKAT DESA GEMAWANG KECAMATAN JAMBU

2020 ◽  
Vol 3 (2) ◽  
Author(s):  
Anafil Indriya ◽  
Maya Aresteria ◽  
Stacia Reviany Mege
Keyword(s):  
Corporate Social Responsibility ◽  
Community Development ◽  
Social Responsibility ◽  
Research Method ◽  
Living Standards ◽  
Sources Of Information ◽  
Participation Level ◽  
Corporate Social ◽  
A Company

Corporate Social Responsibility (CSR) is the responsibility of a company to commit to running a business ethically, morally, and contributing to economic development and improving people's lives. Gemawang Village, Jambu Regency, Ambawara, is one of the locations for CSR recipients. This location is the object of this research. This study aims to analyze the role of CSR in enhancing community development, as well as to find out the obstacles faced by companies in increasing community development through CSR. This research method uses qualitative methods, where there are several key informants as sources of information. The indicators used in this study are the level of effectiveness, level of suitability, level of participation, level of empowerment, and level of sustainability. Based on the results of research in Gemawang Village, Jambu District, it can be concluded that CSR assistance provided by the company can improve community development and living standards. Keywords: CSR, Corporate Social Responsibility, Level of Effectiveness, Level of Empowerement

scholarly journals A logical response to corporate social responsibility

2016 ◽  
Vol 1 (2) ◽  
Author(s):  
Robert Kowalski
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Stakeholder Management ◽  
Corporate Citizenship ◽  
Social Responsiveness ◽  
Undue Influence ◽  
Bottom Line ◽  
Corporate Social Responsiveness ◽  
Corporate Social ◽  
Normative Considerations

Corporate social responsibility (CSR) is argued to be a flawed concept in the same way as sustainable development in that it seeks to combine two aspects which are incommensurable. Nevertheless CSR contains an expanding space for social and environmental concerns under the guise of stakeholder management which undoubtedly influences the commercial bottom line. It is proposed that the concept of corporate citizenship is separated from what is now termed corporate social responsiveness to encompass truly ethical and normative considerations which in business should be manifested by a wholehearted acceptance of the need for regulation, lobbying for the universality of that regulation and an avoidance of undue influence on government. Proper roles for the three partners in society, namely government, commerce and civil society are explored together with the nature of citizenship.

scholarly journals Three-Cluster Policy in the Implementation of Corporate Social Responsibility at InterContinental Bali Resort

2020 ◽  
Vol 2 (1) ◽  
pp. 11-21
Author(s):  
Putu Rian Arde Surya ◽  
◽  
I Ketut Budarma ◽  
I Gede Mudana ◽  
◽  
...  
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Local Policy ◽  
Cluster Policy ◽  
Analysis Techniques ◽  
Great Love ◽  
Corporate Social ◽  
Small Things ◽  
A Company

Purpose: This research is to analyze the three-cluster policy in international, national, and local policy on corporate social responsibility (CSR) implementation at InterContinental Bali Resort. Research methods: The research method used is descriptive qualitative with juridical-normative analysis techniques. Results and discussion: The CSR implementation is related to three-cluster regulation analysis, as follows: do small things with great love, embrace the joy of giving, give a little, safe a life!, green living!, and IHG earth week. The implementation of CSR has an impact on the sustainability of the company. Conclusion: A company in carrying out its activities are not only on more financial factors such as profits or dividends but be based on social and environmental responsibility for the present and long term.

scholarly journals The Influence of CSR Program "Desa Wisata Buah Diwak" on the Image of PT Industri Jamu Dan Farmasi Sido Muncul. Tbk Company

2019 ◽  
Vol 9 (2) ◽  
pp. 145
Author(s):  
Ega Karismabumi Latunagari
Keyword(s):  
Corporate Social Responsibility ◽  
Community Development ◽  
Social Responsibility ◽  
Triple Bottom Line ◽  
Bottom Line ◽  
Corporate Social

Sebagai organisasi bisnis yang hidup berdampingan dengan masyarakat, maka sebuah perusahaan perlu menjalankan konsep triple bottom line (Profit, Planet, People). Program CSR berbasis Community Development merupakan salah satu saluran komunikasi antara perusahaan dengan lingkungan. Sehingga, diharapkan mampu memberikan dampak positif bagi kesejahteraan masyarakat sekaligus menciptakan citra positif perusahaan di mata stakeholder. Maka dari itu, penelitian ini bertujuan untuk mengetahui pengaruh efektivitas program CSR Desa Wisata Buah Diwak terhadap citra PT Industri Jamu Dan Farmasi. Tbk. Penelitian ini menggunakan metode kuantitatif dengan menyebarkan kuesioner kepada kelompok tani. Melalui hasil olah data, diketahui bahwa nilai R square sebesar 0.101 dan nilai signifikansi sebesar 1.130. Sehingga dapat disimpulkan bahwa pengaruh antara efektivitas program CSR dengan citra perusahaan belum maksimal. Hal ini dipengaruhi oleh beberapa faktor, salah satunya karena program CSR baru berjalan selama 3 tahun. Padahal hasil dan manfaat dari program CSR baru dapat dirasakan secara langsung oleh kelompok tani minimal dalam jangka waktu 5 tahun. Keywords : corporate social responsibility, community development, citra perusahaan

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