Entikong is a sub-districts located in the borderline, northern end of Sanggau Regency directly adjacent to Sarawak, Malaysia. The growth of Entikong as a center of growth does not provide a downward trickle effect, but it creates an excessive resources exploitation effect to the surrounding area (backwash effect). The land use within an area should be adjusted to its function. For that reason, this research will determine the priority and rank of land use by using the Analytic Hierarchy Process (AHP). The ranking is based on four aspects of criteria; social, economic, institutional, and environmental. The hierarchy model is sorted into alternatives, criteria, and sub-criteria. The criteria and subcriteria are compared, as well as the value of consistency. After data processing and analyzing with Expert Choice software version 11, the researcher found that the main priority of land use in Entikong is for plantation, which is 29,7%.
Keywords: AHP, Land Use, Expert Choice
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