scholarly journals Tumblr’s Xkit Guy, social media modding, and code as resistance

2021 ◽  
Vol 36 ◽  
Author(s):  
Mehitabel Glenhaber
Keyword(s):  
Social Media ◽  
Video Game ◽  
The Internet ◽  
Browser Extension ◽  
Fan Communities ◽  
Social Media Site ◽  
Volunteer Labor ◽  
The Relationship

The platformalization of the internet means that fan communities must make homes in spaces that they do not own. Tumblr has lately been the chosen home for many online fandoms because of its affordances for anonymity and lack of censorship. However, the profit motives of Tumblr's owners, especially after Yahoo purchased the site in 2013, are frequently at odds with the affordances that nourish fan communities. Fans on Tumblr are aware of their precarious position, where a few keystrokes by a developer could endanger an affordance that their communities depend on. An examination of the relationship between Tumblr users and Tumblr staff provides a case study of how fan communities push back against platform owners. The Tumblr Xkit Extension, a fan-made browser extension maintained by the volunteer labor of the Xkit Guy, is used to illustrate that the Tumblr community acts as a fandom of a social media site. This lets us understand the Xkit Browser extension as a resistant fan work written in the medium of code. Like video game modding, social media modding is a transformative work that permits fans to oppose the platform's code as law—but one that could also constitute a form of exploited labor.

The Art of PR War

2018 ◽  
Vol 47 (3) ◽  
pp. 373-395 ◽  
Author(s):  
Donald A. Westbrook
Keyword(s):  
Social Media ◽  
Public Relations ◽  
The Internet ◽  
Third Generation ◽  
Academic Literature ◽  
Social Media Platforms ◽  
The Relationship ◽  
New Religion ◽  
The Church

This article explores the relationship between the Church of Scientology and various forms of media, in particular the Internet. Building on insights in the academic literature, this piece attempts to fill a lacuna by giving more attention to some of Scientology’s own media programs and efforts. With these in mind, the Church of Scientology is a case study in the challenges that a new religion faces in legitimating itself to an increasingly globalized audience in the digital age. On a popular level, Scientology parishioners seem increasingly open to discussing, defending, and disseminating Scientology on social media platforms. These efforts may encourage others accustomed to a Scientological theology of evil in which “entheta” should be avoided and “suppressive persons” (SPs) shunned. As such, socially engaged Scientologists, in particular second- and third-generation members, may become witting and unwitting foot soldiers on behalf of the church in waging an ongoing public relations war, and thus poised to legitimate Scientology to outsiders disinterested in or suspicious of “institutional religion.” This hypothesis is all the more intriguing and plausible in the American context, given the market share created by the heterogeneous “rise of the nones” (religiously unaffiliated/disaffiliated populations).

Companies responses to scandal backlash caused by social media influencers

2020 ◽  
Vol 62 (6) ◽  
pp. 666-672
Author(s):  
Belinda Kintu ◽  
Karim Ben-Slimane
Keyword(s):  
Social Media ◽  
Secondary Data ◽  
The Internet ◽  
The Social ◽  
The Relationship

The purpose of this article is to identify companies’ responses to scandal spillover stemming from their association with tainted social media influencers. Drawing on the literature on scandal, we show how the relationship between a social media influencer and a given brand is conducive to scandal spillover, triggered by the social media influencer’s deviance or wrongdoing. We conducted an explorative case study of the Operation Varsity Blues Scandal involving social media influencer Oliva Jade Gianulli, whose parents were both accused of bribing officials to have their daughters accepted into prestigious U.S. colleges. We collected secondary data from the internet on how 12 companies linked to Olivia Jade responded to the scandal backlash. Our article identifies four possible responses to scandal spillover resulting from association with a tainted social media influencer: proactive dissociation, reactive dissociation, mimetic dissociation, and the absence of response.

scholarly journals Social Media and Implication for Education: Case Study in Faculty of Technology and Science Universitas Buddhi Dharma, Tangerang, Indonesia

2017 ◽  
Author(s):  
Harisa Mardiana
Keyword(s):  
College Students ◽  
Social Media ◽  
Internet Usage ◽  
The Internet ◽  
College Courses ◽  
Social Media Site ◽  
The Social ◽  
Education Process

Nowadays, people have demonstrated the same amount of internet usage, and surprisingly, students have demonstrated more and have consumed a lot of time of using social media site. Not only the college students but also the educators, and they believe about social media sites because in general social media and the internet were very helpful; they have found what they needed in education. Facebook, for example, it is the resources for education, which are linked to other sources. We observed the implication of social media to the education process and found out about the numerous ways, positive and negative. The result of this paper showed that among the students and educators surveyed no difference usage among college students and educators to assess the social media and the internet. The research was created and deployed. We propose that there is an opportunity to leverage social media in college courses to deliver content and to engage students and educators in ways not previously possible.

scholarly journals Social Media Activities and Its Influence on Customer-Brand Relationship: An Empirical Study of Apparel Retailers’ Activity in India

2020 ◽  
Vol 16 (4) ◽  
pp. 602-617
Author(s):  
Sukanya Sharma ◽  
Saumya Singh ◽  
Fedric Kujur ◽  
Gairik Das
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Shopping Behavior ◽  
Social Media Marketing ◽  
The Internet ◽  
Digital Era ◽  
Brand Relationship ◽  
The Social ◽  
Marketing Activities ◽  
The Relationship

In this digital era, the internet, and Social Media (SM) has had a radical impact on the shopping behavior of “costumers” The SM provides a platform where “costumers” are exposed to the best product with the best price along with reviews and opinions about the merchandise. So, we can turn our heads and look at a brand in a way as if the brand is speaking to us. This study was an attempt to explore the Social Media Marketing Activities (SMMA) that are being used for the marketing of fashionable products like apparel and to what level the SMMA activities of brands truly strengthen the relationship with customers and motivate purchase intention. Moreover, SMMA has a robust application in developing a marketing strategy for business. It has become a significant tool that collaborates with businesses and people. It is concluded that the “costumer”-brand relationship does have a positive and statistically significant impact on consumers’ purchase intention through SM.

Infobotting COVID-19: A case study of Ask Nameesa in Egypt

2021 ◽  
Vol 13 (3) ◽  
pp. 451-476 ◽  
Author(s):  
Mona Khattab
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Information Literacy ◽  
The Internet ◽  
User Engagement ◽  
Interactive Engagement ◽  
Award Winning ◽  
Credible Information ◽  
Public Demand

With the outbreak of the COVID-19 pandemic, misinformation and unscientific interpretations flooded the internet. Seeking credible information in Egypt was paramount at the time. An answer to this quest was ‘Ask Nameesa’, an award-winning Egyptian-focused chatbot that utilizes Facebook Messenger to communicate with social media users in an individualized response engagement. It relies on information validated by WHO and the Egyptian Ministry of Health. This article examines the structure of Ask Nameesa as an example of infobots and studies the interactive engagement it offers users to provide health information. The study analyses data gathered by interviewing the founder and CEO of DXwand, the company that developed Ask Nameesa as well as content analysis of conversations with Ask Nameesa to assess its user engagement. The study aims at understanding the potential Ask Nameesa has in providing information literacy and tackling public demand for information.

Waltzing on Rooftops and Cobblestones

2021 ◽  
Vol 2 (3) ◽  
pp. 34-55
Author(s):  
Ailbhe Warde-Brown
Keyword(s):  
Video Games ◽  
Video Game ◽  
Real World ◽  
World History ◽  
Interaction Model ◽  
Virtual Space ◽  
Open World ◽  
Integrated Approaches ◽  
The Relationship

The relationship between music, sound, space, and time plays a crucial role in attempts to define the concept of “immersion” in video games. Isabella van Elferen’s ALI (affect-literacy-interaction) model for video game musical immersion offers one of the most integrated approaches to reading connections between sonic cues and the “magic circle” of gameplay. There are challenges, however, in systematically applying this primarily event-focused model to particular aspects of the “open-world” genre. Most notable is the dampening of narrative and ludic restrictions afforded by more intricately layered textual elements, alongside open-ended in-game environments that allow for instances of more nonlinear, exploratory gameplay. This article addresses these challenges through synthesizing the ALI model with more spatially focused elements of Gordon Calleja’s player involvement model, exploring sonic immersion in greater depth via the notion of spatiotemporal involvement. This presents a theoretical framework that broadens analysis beyond a simple focus on the immediate narrative or ludic sequence. Ubisoft’s open-world action-adventure franchise Assassin’s Creed is a particularly useful case study for the application of this concept. This is primarily because of its characteristic focus on blending elements of the historical game and the open-world game through its use of real-world history and geography. Together, the series’s various diegetic and nondiegetic sonic elements invite variable degrees of participation in “historical experiences of virtual space.” The outcome of this research intends to put such intermingled expressions of space, place, and time at the forefront of a ludomusicological approach to immersion in the open-world genre.

scholarly journals HEUTAGOGY IN THE COURSE OF PESANTREN EDUCATION (CASE STUDY AT PESANTREN SALAF AL-LUQMANIYYAH)

2019 ◽  
Vol 3 (1) ◽  
pp. 66-79
Author(s):  
Munganatl Khoeriyah
Keyword(s):  
Social Media ◽  
Boarding School ◽  
Qualitative Approach ◽  
School Education ◽  
Islamic Education ◽  
The Internet ◽  
Learning Method ◽  
Community Needs ◽  
Study Materials

Pesantren, the Islamic boarding school, is the oldest Islamic education in Indonesia and is constantly undergoing changes from time to time. This research uses the qualitative approach. This study aims to describe the application of the heutagogy method in the growth of pesantren education. The results of this study indicate that the Al-Luqmaniyyah salaf Boarding School has already applied the heutagogy learning method, it means that pesantren education precedes the Westerners in terms of its utilization. Through the study and discussion of Kitab Kuning (yellow-colored textbooks about Islamic knowledge), students determine their systems, study materials, and problems to find a solution. Sources of learning for students are not only limited by the Kitab Kuning, but students can also have access through the internet, online books and applications with trusted sources. PSDS is responsible for managing the talents and interests of the santri (a term used in Pesantren to call an apprentice), as well as training santri skills by making films, recording, creativity, writing, making advertisements, making interesting contents on social media. LP2M Al-Luqmaniyyah with its various divisions is required to channel and facilitate what the community needs from the students as they can also learn from the community it self. Keywords: Heutagogy, Islamic boarding school education.

scholarly journals Terrorist Speech under Bills C-51 and C-59 and the Othman Hamdan Case: The Continued Incoherence of Canada’s Approach

2019 ◽  
pp. 203
Author(s):  
Kent Roach
Keyword(s):  
Social Media ◽  
Hate Speech ◽  
Criminal Code ◽  
Immigration Law ◽  
The Internet ◽  
Media Companies ◽  
Violent Extremism ◽  
Fundamental Freedoms

It is argued that neither the approach taken to terrorist speech in Bill C-51 nor Bill C-59 is satisfactory. A case study of the Othman Hamdan case, including his calls on the Internet for “lone wolves” “swiftly to activate,” is featured, along with the use of immigration law after his acquittal for counselling murder and other crimes. Hamdan’s acquittal suggests that the new Bill C-59 terrorist speech offence and take-down powers based on counselling terrorism offences without specifying a particular terrorism offence may not reach Hamdan’s Internet postings. One coherent response would be to repeal terrorist speech offences while making greater use of court-ordered take-downs of speech on the Internet and programs to counter violent extremism. Another coherent response would be to criminalize the promotion and advocacy of terrorist activities (as opposed to terrorist offences in general in Bill C-51 or terrorism offences without identifying a specific terrorist offence in Bill C-59) and provide for defences designed to protect fundamental freedoms such as those under section 319(3) of the Criminal Code that apply to hate speech. Unfortunately, neither Bill C-51 nor Bill C-59 pursues either of these options. The result is that speech such as Hamdan’s will continue to be subject to the vagaries of take-downs by social media companies and immigration law.

scholarly journals Challenging Teachers’ Pedagogic Practice and Assumptions about Social Media

2017 ◽  
Vol 21 (2) ◽  
Author(s):  
Helen C. Cartner ◽  
Julia L. Hallas
Keyword(s):  
Professional Development ◽  
Social Media ◽  
Online Course ◽  
Small Scale ◽  
Pedagogical Practice ◽  
Critical Reasoning ◽  
Professional Development For Teachers ◽  
Effective Technology ◽  
The Relationship

This article describes an innovative approach to professional development designed to challenge teachers’ pedagogic practice and assumptions about educational technologies such as social media. Developing effective technology-related professional development for teachers can be a challenge for institutions and facilitators who provide this support. To contend with this challenge, we drew on Bain’s (2004) “baker’s dozen” questions to guide the design of an online postgraduate course for teachers. This article discusses the design of the online course and what teachers came to understand about the relationship between social media and teaching as a result of completing the course activities. This small-scale case study utilised qualitative data from three cohorts of participating teachers and found that teachers do change their pedagogical practice and assumptions about social media for their own teaching contexts when they engage in course activities that challenge their existing mental models and encourage critical reasoning and reflection on learning.

scholarly journals VALUE CO-CREATION THROUGH SOCIAL MEDIA: A CASE STUDY OF A START-UP COMPANY

2019 ◽  
Vol 20 (1) ◽  
pp. 1-19 ◽  
Author(s):  
Junic Kim ◽  
Hwanho Choi
Keyword(s):  
Social Media ◽  
Value Creation ◽  
Small Businesses ◽  
Start Up ◽  
Media Platform ◽  
Social Media Tools ◽  
Start Ups ◽  
The Relationship ◽  
Social Media Strategy

This research examines social media users’ value-creation processes and the drivers of a start-up company’s successful social media strategy. This research primarily aims to understand start-ups’ effective utilization of social media and value co-creation processes. Although utilizing social media has become key for many organizations, start-ups and small businesses often suffer from a lack of understanding and knowledge of the utilization of social media tools. Therefore, this article uses a case study on the relationship between a social media platform and users’ value co-creation to offer a conceptual framework for start-ups to consider in utilizing social media. Our research reveals that four core drivers of social media success include experience, satisfaction, expression, and sharing ability. Each of these drivers in turn contains conditions for understanding users’ value-creation process and the creation of drivers for successful social media strategies. The research contributes to literature by providing a detailed review of users’ value co-creation as a part of a start-up’s successful social media strategy.

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