“España Verde”

2018 ◽  
pp. 284-311
Author(s):  
Till Maximilian Schuh ◽  
Dora Agapito ◽  
Patrícia Pinto
Keyword(s):  
Social Media ◽  
Tourism Industry ◽  
Supply Side ◽  
German Market ◽  
Social Media Platform ◽  
Cognitive Component ◽  
The Social ◽  
Media Platform ◽  
Media Channels ◽  
Destination Management Organizations

This study aims at measuring the image of the tourism brand “España Verde” by using the social media platform Facebook. The ever-increasing competition within the tourism industry makes it vital for destinations to address their target group by tailored marketing measures. Furthermore social media channels are changing the interaction between Destination Management Organizations (DMOs) and customers. With the aim of exploring España Verde's image, a three components approach—cognitive, affective and conative was applied. Related to the measurement of the cognitive component, the study also focuses on España Verde's touristic potential ranging from a rich and diverse culture as well as a unique natural heritage to a suitable infrastructure for touristic purposes. Although the supply side seems to fit the target group's desires when choosing a vacation destination, the exploratory results reveal that there is currently only little awareness for España Verde on the German market.

scholarly journals Linguistic drivers of misinformation diffusion on social media during the COVID-19 pandemic

2021 ◽  
Author(s):  
Giandomenico Di Domenico ◽  
Annamaria Tuan ◽  
Marco Visentin
Keyword(s):  
Machine Learning ◽  
Social Media ◽  
New Technologies ◽  
Fake News ◽  
Conspiracy Theories ◽  
Social Media Platform ◽  
The Social ◽  
Media Platform ◽  
Textual Cues ◽  
Twitter Users

AbstractIn the wake of the COVID-19 pandemic, unprecedent amounts of fake news and hoax spread on social media. In particular, conspiracy theories argued on the effect of specific new technologies like 5G and misinformation tarnished the reputation of brands like Huawei. Language plays a crucial role in understanding the motivational determinants of social media users in sharing misinformation, as people extract meaning from information based on their discursive resources and their skillset. In this paper, we analyze textual and non-textual cues from a panel of 4923 tweets containing the hashtags #5G and #Huawei during the first week of May 2020, when several countries were still adopting lockdown measures, to determine whether or not a tweet is retweeted and, if so, how much it is retweeted. Overall, through traditional logistic regression and machine learning, we found different effects of the textual and non-textual cues on the retweeting of a tweet and on its ability to accumulate retweets. In particular, the presence of misinformation plays an interesting role in spreading the tweet on the network. More importantly, the relative influence of the cues suggests that Twitter users actually read a tweet but not necessarily they understand or critically evaluate it before deciding to share it on the social media platform.

#GomorraLaSerie: Converging audience and enhanced authorship on twenty-first-century Italian screens

Modern Italy ◽  
2015 ◽  
Vol 20 (4) ◽  
pp. 335-349 ◽  
Author(s):  
Pierluigi Erbaggio
Keyword(s):  
Social Media ◽  
Quantitative Analysis ◽  
Young People ◽  
Qualitative Study ◽  
Organised Crime ◽  
First Century ◽  
Social Media Platform ◽  
Screen Viewing ◽  
The Social ◽  
Media Platform

Based on Roberto Saviano's book Gomorra (2006), production of the TV series Gomorra – La serie (2014) was met with scepticism as many feared it would glamorise organised crime and, consequently, attract young people toward Camorra affiliation. The series' bleak portrayal of criminals and criminality was offered as a response to such concerns. Despite the preoccupations, Gomorra – La serie was hugely successful and, because of its quality, was sold to other countries. In Italy, the series' success can be measured by the popularity of its Twitter hashtag #GomorraLaSerie. Engaged with Henry Jenkins' theories of media convergence and based on a corpus of tweets bearing this official hashtag, this article proposes a quantitative analysis and advances conclusions regarding the Italian TV audience and second-screen viewing practices. Additionally, through a qualitative study of Saviano's tweets about the series, it examines the writer's use of the social media platform as a tool of narrative continuity. Finally, the article highlights a few examples of fan-generated media and concludes with remarks regarding Saviano's problematic position at the centre of a transmedia object.

Getting acquainted with social networks and apps: talking about TikTok

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Katie Elson Anderson
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Literature Review ◽  
Design Methodology ◽  
Research Literature ◽  
Content Type ◽  
Social Media Platform ◽  
The Social ◽  
Media Platform ◽  
Information Professionals

Purpose This paper aims to provide information and promote discussion around the social media platform TikTok. Design/methodology/approach Research, literature review. Findings Libraries and library and information professionals should be aware of the potential of TikTok for engagement and information sharing. Originality/value Adds to the research on the social media platform TikTok.

scholarly journals Habib Husein Jafar Al-Hadar’s Da’wa Content Commodification on Youtube

2021 ◽  
Vol 15 (1) ◽  
pp. 1-11
Author(s):  
Akhmad Roja Badrus Zaman ◽  
Mahin Muqaddam Assarwani
Keyword(s):  
Social Media ◽  
Young Person ◽  
Social Media Platform ◽  
Virtual Ethnography ◽  
The Social ◽  
People’S Perception ◽  
Social Media Platforms ◽  
Media Platform ◽  
Definition Of ◽  
Selection Of

Advances in technology and information provide new opportunities for preachers to be able to take part in spreading Islamic teachings through various social media platforms. One of the preachers who took the role to preach through social media was Habib Husein Jafar al-Hadar. This article examines Habib Husein Jafar’s missionary activities on the social media platform he uses, Youtube. The researcher analyzes the data by observing virtually and visually (virtual ethnography) on the da’wa content displayed by Habib Husein Jafar through Youtube. The study shows that: 1) the attention to the spiritual enlightenment efforts of the younger generation is the basis of the selection of the social media platform Youtube - because based on previous research, the users of this social media platform are 18-29 years of age; 2) starting from the da’wa consumers who are primarily young people, the content they present is suitable to their needs and lifestyle and 3) by using the concept of the circuit of culture analysis, Habib Husein Jafar in various ranges can reconstruct people’s perception of one’s definition of holiness. It is not limited based on normative appearance - cloaked and sacrificed, for example - but more on the substantive side, namely by behaving and having knowledgeable skills. With the variety of content, he could visualize himself as a pious young man by not abandoning his social status as a young person.

scholarly journals Applying Educational Data Mining to Explore Viewing Behaviors and Performance With Flipped Classrooms on the Social Media Platform Facebook

2021 ◽  
Vol 12 ◽  
Author(s):  
Yu-Sheng Su ◽  
Chin-Feng Lai
Keyword(s):  
Social Media ◽  
Educational Data Mining ◽  
Control Group ◽  
Learning Materials ◽  
Social Media Platform ◽  
The Social ◽  
Flipped Classrooms ◽  
Media Platform ◽  
And Performance ◽  
Experimental Group

In recent years, learning materials have gradually been applied to flipped classrooms. Teachers share learning materials, and students can preview the learning materials before class. During class, the teacher can discuss students' questions from their notes from previewing the learning materials. The social media platform Facebook provides access to learning materials and diversified interactions, such as sharing knowledge, annotating learning materials, and establishing common objectives. Previous studies have explored the effect of flipped classrooms on students' learning engagement, attitudes, and performance. In this paper, we apply educational data mining to explore the relationship between students' viewing behaviors in accessing learning materials and their performance in flipped classrooms. The participants are classified into an experimental group and a control group to engage in flipped classroom activities. The experimental group uses the social media platform Facebook for flipped learning, and the control group uses a learning management system for flipped learning. The results show that there is a significant difference in the learning performance between the two groups, with the average score of the experimental group being higher than that of the control group. Furthermore, we find that the viewing behaviors and performance of the students within the experimental group differ significantly.

Do Social Media Matter? Initial Empirical Evidence

2014 ◽  
Vol 29 (2) ◽  
pp. 51-70 ◽  
Author(s):  
Hui Du ◽  
Wei Jiang
Keyword(s):  
Social Media ◽  
Firm Performance ◽  
Positive Impact ◽  
Data Availability ◽  
Social Media Platform ◽  
Media Technologies ◽  
The Social ◽  
Media Platform ◽  
Social Media Presence ◽  
The Impact

ABSTRACT This paper examines the association between firm performance and social media. Based on a sample of S&P 1500 firms, the study finds that firms with a social media presence are more highly valued by the market and have higher future financial performance. Further analysis indicates that the impact of social media on firm performance varies depending on the social media platform involved. Finally, using a restricted sample of Global 100 firms, the study finds some evidence that a higher level of social media engagement is associated with higher firm performance. Overall, these findings provide consistent evidence of the positive impact of social media technologies on firm performance. Data Availability: All data are available from public sources.

scholarly journals Instagram as a Co-Creation Space for Tourist Destination Image-Building: Algarve and Costa del Sol Case Studies

2020 ◽  
Vol 12 (7) ◽  
pp. 2793 ◽  
Author(s):  
Patricia P. Iglesias-Sánchez ◽  
Marisol B. Correia ◽  
Carmen Jambrino-Maldonado ◽  
Carlos de las Heras-Pedrosa
Keyword(s):  
Social Media ◽  
Destination Image ◽  
Communication Tool ◽  
Destination Branding ◽  
Social Media Platform ◽  
Key Factor ◽  
Image Building ◽  
Media Platform ◽  
Destination Management Organizations

Instagram is a popular social media platform. Its ability to convey feelings through photographs has become a valuable communication tool for tourism destination branding. The cases of two destinations in Southern Europe provide an understanding of how Instagram can be used to promote a destination’s image by Destination Management Organizations (DMOs). For this purpose, a content analysis is carried out, first of the official Instagram accounts of Algarve (Portugal) and Costa del Sol (Spain), and then of the most popular hashtags related to them, showing User-Generated Content (UGC) from the points of view of both destination managers and tourists. The results show that Instagram is a strategic social media platform for enhancing the brand image by engaging customers. Destinations seize content generated by tourists; therefore, the hermeneutic circle of representation is inverted, as photos taken by tourists aim to reproduce the perceived image of a destination and motivate tourists to capture their experiences with the best picture. Additionally, it is worth highlighting, as a main finding, the role of sustainability as a key factor in UGC for DMOs and for Instagram users. This research provides valuable information about designing promotion strategies for DMOs, in order to understand the potential of Instagram in building a destination’s image and inspiring tourism through images.

Facebook confessions: Corporate abdication and Silicon Valley dystopianism

2020 ◽  
pp. 146144482093354
Author(s):  
Tero Karppi ◽  
David B Nieborg
Keyword(s):  
United States ◽  
Decision Making ◽  
Social Media ◽  
Small Group ◽  
Silicon Valley ◽  
Unintended Consequences ◽  
Social Media Platform ◽  
The Public ◽  
The Social ◽  
Media Platform

This article investigates the public confessions of a small group of ex-Facebook employees, investors, and founders who express regret helping to build the social media platform. Prompted by Facebook’s role in the 2016 United States elections and pointing to the platform’s unintended consequences, the confessions are more than formal admissions of sins. They speak of Facebook’s capacity to damage democratic decision-making and “exploit human psychology,” suggesting that individual users, children in particular, should disconnect. Rather than expressions of truth, this emerging form of corporate abdication constructs dystopian narratives that have the power shape our future visions of social platforms and give rise to new utopias. As such, and marking a stark break with decades of technological utopianism, the confessions are an emergent form of Silicon Valley dystopianism.

scholarly journals Innovate or Execute: Spurring the Discussion on a More Controlled and a Regulatory Framework in Social Media Platform

Paradigm ◽  
2020 ◽  
Vol 24 (1) ◽  
pp. 56-72
Author(s):  
Sakshi Kathuria ◽  
Raiswa Saha ◽  
Harbhajan Bansal
Keyword(s):  
Social Media ◽  
Regulatory Framework ◽  
Social Media Marketing ◽  
Organizational Level ◽  
Indian Government ◽  
Social Media Platform ◽  
Media Platform ◽  
Personal Accounts ◽  
Media Channels ◽  
Strong Control

Social media marketing has garnered a lot of attention in recent times. Regulators, however, do not have any established frameworks to exert a level of control on social media marketing activities. Furthermore, some research studies have shown that control at an organizational level does not appear to be either formal or particularly strong. There are other areas that require investigation as well, such as confusion on the use of personal accounts for marketing the organizations’ products and services, the pressure of releasing media content at speed and the possibility of misuse of any information that is disseminated. There is no doubt social media is an attractive channel for marketing purposes given its free usage and scale of adoption by consumers; however, there is a considerable risk it can be misused as well. Hence, it can be argued that strong control systems should be in place. The case of multiple fatalities in a mob-lynching in India, allegedly as a result of the so-called ‘fake news’ being disseminated via the social media platform Whatsapp, has caught the attention of the Indian government, which is seeking to exert more control over social media channels. Thus, this article critically examines the issue of control over social media marketing in India, and makes suggestions for the creation of a robust control and regulatory framework for the same. This study broadens our understanding of the roles of regulatory framework in social media marketing context.

Mediatization of conflict in the social media era: A case study of Sino-Indian border crisis in 2017

Journalism ◽  
2019 ◽  
pp. 146488491987032 ◽  
Author(s):  
Shixin Ivy Zhang
Keyword(s):  
Social Media ◽  
Actor Network Theory ◽  
Social Media Platform ◽  
The Public ◽  
The Social ◽  
Social Media Platforms ◽  
Media Platform ◽  
Central Argument ◽  
Actor Networks

Inspired by the concepts of Arrested War and actor–network theory, this study has traced and analyzed four main actors in the wars and conflicts in the social media age: social media platform, the mainstream news organizations, online users, and social media content. These four human and nonhuman actors associate, interact, and negotiate with each other in the social media network surrounding specific issues. Based on the case study of Sino-Indian border crisis in 2017, the central argument is that social media is playing an enabling role in contemporary wars and conflicts. Both professional media outlets and web users employ the functionalities of social media platforms to set, counter-set, or expand the public agenda. Social media platform embodies a web of technological and human complexities with different actors, factors, interests, and relations. These actor-networks and the macro social-political context are influential in the mediatization of conflict in the social media era.

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