Introduction. According to the well-established opinion of specialists in social sciences and humanities, a person diffracts his selves in the modern world: real spaces (professions, statuses) and virtual (accounts, profiles). In the diffraction of a person through spaces of different order, each “new” self acquires relative autonomy (a trace of the self in the network, which is present regardless of the attitude to it), and at the same time there remains the connection that, as it were, keeps the self with his digital images and “prints”. The main questions of the article are: in what relation and in relation to what is it possible to talk about the identity of a modern person; what fundamentally significant do the researches on human identity give us today; what do those who ask questions about personal identity in the digital age focus their attention on? In order to answer these questions, let us turn to scientific articles from domestic and foreign journals. This article presents the analytics of publications from Scopus and RSCI databases, in which the problem of personal identity is posed. The purpose of the article is to analyze scientific publications on human identity and summarize the main ideas presented in those publications. Methods. The research is based on general scientific methods, analysis and synthesis, induction, deduction, and abstraction. The author analyzes scientific publications on the basis of the interpretation method and a systematic approach method. Content analysis was used as a method, but it was used within the scope of the purpose. The publications were selected on the basis of the authors’ research of various aspects of identity and the difference in interpreting the phenomenon. Results. Analysis of Scopus publications made it possible to assert that the problem of identity is moving out of the anthropological context and acquiring new technical and technological frameworks (for example, scholars are raising the problem of the digital data identity, digital identification in the context of online transactions). At the same time, the anthropological view of identity remains. It is found for instance in the context of narratives, texts of a person about self that are posted on the Internet. In this context, the concept of “Person Life View” (M. Schechtman) is presented as a variant of a person’s holistic view of the self. The analysis of domestic publications makes it possible to conclude that representatives of social sciences and humanities in their research strive to overcome the dynamic view of a person (dissolving of identity or an absent self), are in search of models of “stability” of identity. Conclusion. Posing the question about the personal identity of a modern person, it seems that the border between the directly human (consciousness and body, for example) and the technical and technological (the Internet and the objective world) is becoming more and more destabilized every day. This predetermines the direction of the research. Contemporary scholars, who publish the results of their work in journals included in scientific databases, are faced not only with the problem of substantiating human identity as a theoretical concept that reflects the modern situation, but also with the problem of finding models in which a person is able to embody the idea of “stability” of identity in the everyday life.