scholarly journals Diversity and Inclusion

2019 ◽  
pp. 100-118
Author(s):  
Shelly Black
Keyword(s):  
Social Media ◽  
Media Use ◽  
Academic Library ◽  
College Campuses ◽  
Lessons Learned ◽  
Underrepresented Groups ◽  
Media Technologies ◽  
Diversity And Inclusion ◽  
Changing Demographics ◽  
Library Profession

The academic library profession has discussed the importance of diversity and inclusion, but has yet to explore their intersection with social media marketing. Given changing demographics and an increase in activism on college campuses, libraries must produce social media content that resonates with underrepresented groups. This chapter introduces strategies for effectively incorporating diversity and inclusion into social media and advice on avoiding mistakes. The author examines social media use at her library and lessons learned from a campaign that received criticism. The chapter concludes with challenges to practicing diversity in social media, including recruiting diverse staff and discrimination that emerges from new social media technologies.

scholarly journals #ODU2ODU: Testing the Benefits of a Partnership Between Sport Management Classrooms

2020 ◽  
Vol 1 ◽  
pp. 18-35
Author(s):  
Brendan O'Hallarn ◽  
James Strode
Keyword(s):  
Social Media ◽  
Survey Data ◽  
Real World ◽  
Sport Management ◽  
Media Use ◽  
Academic Research ◽  
Perceived Benefits ◽  
Media Technologies ◽  
Social Media Site ◽  
The Social

As sport management pedagogy has evolved, an effort has been made to incorporate popular and innovative social media technologies into classroom instruction. Academic research has suggested how the technology can be utilized to provide real-world skills for students and develop proficiencies in an area where many sport management graduates find employment. Notable among the recommendations about social media use by sport management scholars is a lack of research testing the efficacy of these tools in improving curricula. The current study relied on the recommendations of Sanderson and Browning (2015) to use the social media site Twitter to create online partnerships, testing the perceived benefits of such an arrangement through end-of-semester surveys with student participants. While the survey data show a true partnership may be difficult to realize—particularly during a single semester—the benefits of such an assignment were clearly articulated.

Leveraging New Media as Social Capital for Diversity Officers

2015 ◽  
pp. 1718-1742
Author(s):  
Kindra Cotton ◽  
Denise O'Neil Green
Keyword(s):  
Social Media ◽  
New Media ◽  
Social Media Marketing ◽  
Subject Matter Experts ◽  
Personal Lives ◽  
Media Technologies ◽  
Diversity And Inclusion ◽  
Marketing Planning ◽  
The Social ◽  
A Current

While most have grasped how to utilize social media in their personal lives, very few have been able to bridge the gap in leveraging new media effectively to enhance their careers. This chapter is a how-to guide for Equity, Diversity, and Inclusion (EDI) professionals seeking to use social media to carve a niche in the social networking arena. The purpose of this chapter is to highlight how EDI professionals can benefit from utilizing new media marketing tools to position themselves as subject-matter experts and use this authority to create engaged communities surrounding the topics of equity, diversity, and inclusion in higher education. A current review of new media technologies and emerging strategies starts the chapter. It continues with further details on the steps needed to develop and implement a successful social media marketing strategy. The chapter concludes with how to turn plans into actionable steps and includes a social media marketing planning worksheet.

scholarly journals Practical and Ethical Considerations for Schools Using Social Media to Promote Physical Literacy in Youth

2020 ◽  
Vol 17 (4) ◽  
pp. 1225 ◽  
Author(s):  
Trevor Bopp ◽  
Michael Stellefson
Keyword(s):  
Social Media ◽  
Children And Adolescents ◽  
Media Use ◽  
Rapid Development ◽  
Well Being ◽  
Lessons Learned ◽  
Physical Educators ◽  
Physical Literacy ◽  
Social Media Use ◽  
Wearable Technologies

The rapid development of social media has led to its increased use by children and adolescents for health and well-being purposes. Accordingly, social interactions resulting from social media use can be further integrated into physical and health education pedagogy. Given the relationship between increased physical literacy and positive health outcomes, best practices and lessons learned from social media use in the healthcare industry should be adopted by health and physical educators practicing in schools. Thus, the purpose of this paper is to comment on several practical and ethical challenges and opportunities associated with using social media to improve physical literacy among youth. Specifically, two of the most prominent issues are discussed in depth: (1) integration of social media in physical education settings that educate children and adolescents about the biopsychosocial effects of physical activity, and (2) use of wearable technologies among youth to accrue experiences that enhance physical literacy competencies. In our opinion, health and physical educators who utilize the ALL-ENGAGE Playbook described in this commentary will successfully reach, engage, and impact students with popular social media that adequately promotes physical literacy, including through experiential use of wearable technologies.

scholarly journals Social media usage among pre-service secondary mathematics teachers in Zambia

2020 ◽  
Vol 5 (2) ◽  
pp. 130-147
Author(s):  
Eddie Mumba Mulenga ◽  
José María Marbàn
Keyword(s):  
Social Media ◽  
Teaching And Learning ◽  
Media Use ◽  
Social Media Use ◽  
Media Technologies ◽  
Survey System ◽  
And Gender ◽  
And Mathematics ◽  
Use Of Social Media ◽  
The Impact

Social media technologies have reshaped our lives today and Zambian teachers do a massive use of smart phones, tablets, and other portable tools. In addition, they are continually searching for forefront innovations. Frequently, the utilization of these gadgets is not in manners foreseen by innovation advocates. This study focuses on exploring the use of social media platforms and the impact of such social networking services in the teaching and learning of mathematics by pre-service teachers. To explore pre-service teachers’ use of social media in their teaching and learning experiences, the authors administered an adapted and validated research instrument via a quantitative survey system to a sample of 102 pre-service teachers from the Copperbelt University. Analysis of variance and multiple regression analysis were used to test the interplay of relationships between pre-service teachers’ attitudes towards the use of social media based on year of study and gender, social media use and classroom integration, social media use, and mathematics pedagogy. Further, a statistical test was run to show whether positive correlations existed or not. Results disclosed that respondents showed an average use of social media tools in mathematics and provide a prediction model for pre-service teachers’ future integration of social media in the teaching and learning of mathematics.

Leveraging New Media as Social Capital for Diversity Officers

2016 ◽  
pp. 113-141 ◽  
Author(s):  
Kindra Cotton ◽  
Denise O'Neil Green ◽  
Sarah Alice Beckman ◽  
Ali Hussain ◽  
Angelo Robb ◽  
...  
Keyword(s):  
Social Media ◽  
New Media ◽  
Social Marketing ◽  
Media Campaigns ◽  
Media Technologies ◽  
Diversity And Inclusion ◽  
Emerging Trends ◽  
The World ◽  
Inclusive Society ◽  
Media Review

Technology has fundamentally changed our lives by bringing us closer together and connecting us in ways that make the world seem smaller. As higher education diversity professionals step into the foray of social marketing and continue to enhance their presence, it becomes even more important that they understand how to leverage important messages of equity, diversity, and inclusion in ways that promote an inclusive society and foster global equality. In order to carry out effective social media campaigns surrounding EDI issues, it is necessary to foster activity online and offline. This chapter is a guide for EDI professionals on how to use social media to foster equality. It includes a discussion on the Internet and the evolution of social media, review of new media technologies alongside emerging trends, and highlights why social marketing messages are important for diversity professionals. It also proposes a framework for understanding social media marketing, by providing tips, recommendations, and examples showcasing how to use social media to advance social justice.

Leveraging New Media as Social Capital for Diversity Officers

2014 ◽  
pp. 294-319 ◽  
Author(s):  
Kindra Cotton ◽  
Denise O’Neil Green
Keyword(s):  
Social Media ◽  
New Media ◽  
Social Media Marketing ◽  
Subject Matter Experts ◽  
Personal Lives ◽  
Media Technologies ◽  
Diversity And Inclusion ◽  
Marketing Planning ◽  
The Social ◽  
A Current

While most have grasped how to utilize social media in their personal lives, very few have been able to bridge the gap in leveraging new media effectively to enhance their careers. This chapter is a how-to guide for Equity, Diversity, and Inclusion (EDI) professionals seeking to use social media to carve a niche in the social networking arena. The purpose of this chapter is to highlight how EDI professionals can benefit from utilizing new media marketing tools to position themselves as subject-matter experts and use this authority to create engaged communities surrounding the topics of equity, diversity, and inclusion in higher education. A current review of new media technologies and emerging strategies starts the chapter. It continues with further details on the steps needed to develop and implement a successful social media marketing strategy. The chapter concludes with how to turn plans into actionable steps and includes a social media marketing planning worksheet.

scholarly journals Teaching Social Media in Business

10.28945/2164 ◽  
2015 ◽  
Vol 14 ◽  
pp. 039-062 ◽  
Author(s):  
Roger McHaney ◽  
Merrill Warkentin ◽  
David Sachs ◽  
Michael Brian Pope ◽  
Dustin Ormond
Keyword(s):  
Social Media ◽  
Business School ◽  
Business Models ◽  
Business Practice ◽  
Lessons Learned ◽  
Education Professionals ◽  
Media Technologies ◽  
Business Executives ◽  
Recent Developments ◽  
Insight Into

The ways people connect, interact, share, and communicate have changed due to recent developments in information technology. These developments, categorized as social media, have captured the attention of business executives, technologists, and education professionals alike, and have altered many business models. Additionally, the concept of social media impacts numerous sub-disciplines within business and has become an important issue with operational, tactical, and strategic considerations. Despite this interest, many business schools do not have courses involving social media technologies and applications. In those that do, the placement and focus of the course varies considerably. This article provides motivation and insight into the process of developing an approach for effectively teaching social media use in business. Additionally, it offers implementation examples of courses taught at three major universities. The article concludes with lessons-learned that will give instructors practical guidance and ensure that social media courses taught in a business school provide students with a solid basis for integrating social media into business practice.

scholarly journals Towards an Ethics of Unity: An Ecological Approach to Overcoming Dispossession in Academic Libraries

2021 ◽  
Vol 7 ◽  
pp. 1-15
Author(s):  
John Burgess
Keyword(s):  
Academic Libraries ◽  
Direct Action ◽  
Academic Library ◽  
Work Force ◽  
Lessons Learned ◽  
Ecological Approach ◽  
Ethical Behaviour ◽  
State Of Emergency ◽  
Crisis Narratives ◽  
Library Profession

Crisis narratives are stories meant to persuade that one exists in a state of emergency. Under extractive capitalism, crisis narratives frame the scope of ethical behaviour in response to crisis. Once set, these crisis ethics promote conformity in labour practices to avoid catastrophe. Surrendering the means to self-define priorities, values, and identity of the academic library profession creates a more pliable work force. This essay uses critical and philosophical methods to apply lessons learned from landscapes ruined by extractive capitalism to professional library practice fractured by alienation, diremption, and dispossession. A critique of the exploitation of ethics of fear and hope is offered, along with a method for identifying these as they appear in crisis narratives. The essay concludes with a recommendation to pursue an ethics of unity, predicated on promoting flourishing through professional mutualism, dedication to direct action, and a focus on sustainability.

Internal and external antecedents of open innovation adoption in IT organisations: insights from an emerging market

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sabeen Hussain Bhatti ◽  
Gabriele Santoro ◽  
Aisha Sarwar ◽  
Anna Claudia Pellicelli
Keyword(s):  
Social Media ◽  
Knowledge Management ◽  
Open Innovation ◽  
Media Use ◽  
Social Media Use ◽  
Content Type ◽  
Media Technologies ◽  
Knowledge Management Capabilities ◽  
Management Capabilities ◽  
The Impact

Purpose This study aims to propose and test a theoretical model exploring the impact of internal and external factors of social media use by IT organisations on open innovation (OI) adoption with the mediating effect of knowledge management capabilities. Design/methodology/approach Data were collected from 200 IT firms and partial least squares structural equation modelling was used to analyse the data of this study and to test the research hypotheses. Findings The results revealed that both customer involvement in social media and top management support (TMS) for social media had a significant impact on OI adoption. However, only the relationship between TMS for social media usage and OI link was mediated by knowledge management capability. Practical implications This study stresses the importance of social media policy development for business managers to create an interactive platform for their customers to participate in the activities of the firm. Moreover, the results suggest that for developing open knowledge management capabilities, leaders must focus on and support the use of social media technologies by the firms. Originality/value Social media technologies have taken the world by storm. Organisations and individuals are influenced by the knowledge available on Web 2.0 platforms. Most of the current research has focussed on the impact of social media use on OI in developed countries, but developing nations on the Asian continent have been left out of this discussion. Moreover, while most studies have focussed on the OI outcomes, less efforts have been directed towards understanding and exploring the OI antecedents.

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