The Importance of a Comprehensive Adoption Decision in the Presence of Perceived Opportunities - The Test Results Case
Keyword(s):
This case discusses the adoption of a web initiative by a leading Indian integrated healthcare provider. By tracing events associated with the project over a two-year period, the case highlights how a technologically simple IT adoption ran into difficulties because of lack of a comprehensive analysis during the adoption decision process, which was largely guided by a perceived opportunity to exploit favorable stock market conditions.
2018 ◽
Vol 8
(5)
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pp. 461-476
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