The Financial Potential of Sporadic Customers in E-Retailing

2009 ◽  
pp. 59-73
Author(s):  
Luiz Antonio Joia
Keyword(s):  
Research Methodology ◽  
Single Case ◽  
Case Study Research ◽  
Academic Research ◽  
Single Case Study ◽  
Study Research ◽  
Real Value ◽  
The Subject ◽  
The Impact

The scope of this article is to explore the transaction profitability of frequent and sporadic buyers in the e-commerce arena. Evidence in relationship marketing literature stressing the impact of purchase frequency on customer transaction profitability as well as recent academic research challenging this approach and pointing out the importance of sporadic clients is analyzed and presented. A single case study research methodology was chosen for this article due to the exploratory facets associated with the subject and the industry under investigation. In order to gather relevant input to carry out this research, one of the largest retailing groups in Brazil was investigated. Conclusions are drawn showing that greater frequency of purchases does not necessarily translate into increased customer transaction profitability. Implications are presented, enabling practitioners and academics to grasp fully the real value of customers — both frequent and sporadic buyers — in order to develop coherent approaches for dealing with them adequately.

The King is Naked

2008 ◽  
pp. 135-148
Author(s):  
Luiz Antonio Joia ◽  
Paulo Sergio Sanz
Keyword(s):  
Single Case ◽  
Case Study Research ◽  
Academic Research ◽  
Single Case Study ◽  
Customer Profitability ◽  
Study Research ◽  
Real Value ◽  
The Subject ◽  
The Impact

The scope of this work is to explore the transaction profitability of frequent and sporadic buyers in the e-commerce arena. Evidence in relationship marketing literature stressing the impact of purchase frequency on customer profitability, as well as recent academic research challenging this approach and pointing out the importance of sporadic clients, is analyzed and presented. A single case study research methodology was chosen for this article, due to the exploratory facets associated with the subject and the industry under investigation. In order to gather relevant input to carry out this research, one of the largest retailing groups in Brazil was investigated. Conclusions are drawn showing that greater frequency of purchases does not necessarily translate into increased customer transaction profitability. Implications are presented, enabling practitioners and academics to grasp fully the real value of customers – both frequent and sporadic buyers – in order to develop coherent approaches for dealing with them adequately.

Mixed methods single case study research (MMSCR): Challenges in WP evaluation

2020 ◽  
Vol 22 (2) ◽  
pp. 225-237
Author(s):  
Roberts Zivtins ◽  
Tim Jay ◽  
Robert Winston ◽  
Annalisa Alexander
Keyword(s):  
Mixed Methods ◽  
Single Case ◽  
Case Study Research ◽  
Internal Validity ◽  
Widening Participation ◽  
Single Case Study ◽  
Science Outreach ◽  
Study Research ◽  
Randomised Control Trials

Evaluating widening participation (WP) interventions is complex. Early efforts at WP evaluation were criticised for lacking rigour. These criticisms were accompanied with suggested approaches to research, typically favouring randomised control trials. Yet these recommendations have, in turn, become the focus of much discussion and debate within the WP evaluation sector.<br/> This paper presents the use of a 'mixed methods single case study research' (MMSCR) study design to WP evaluation. It describes the work of a PhD researcher evaluating the school – university partnership science outreach programme between the Wohl Reach Out Lab at Imperial College London and a local secondary school.<br/> The article highlights potential challenges when using MMSCR, namely in ensuring internal validity and trustworthiness of the study. Solutions to these challenges are presented and the case is made for broadening what is seen as meaningful research in the sector.

A Review of Single Case Study and Multiple Case Study Research Designs

2021 ◽  
pp. 102-118
Author(s):  
Stacey Sneed ◽  
Chau H. P. Nguyen ◽  
Chrissy L. Eubank ◽  
Aaron S. Zimmerman
Keyword(s):  
Qualitative Research ◽  
Single Case ◽  
Case Study Research ◽  
Multiple Case Study ◽  
Single Case Study ◽  
Study Research ◽  
Research Designs ◽  
Qualitative Research Methodology ◽  
Multiple Case

In the field of education, case study is a widely used qualitative research methodology. While there are a broad range of approaches to case study, the resources available to researchers is limited. Therefore, this chapter aims to shed some light on what defines a case study and some of the possible methodological variations. The goal of this chapter is to provide the reader with a foundational understanding of a case study as a methodology and how this methodology aligns within various research contexts in the field of education.

scholarly journals Penggunaan Tools Assesment Biopsikososial dan Spiritual Anak yang menjadi Korban Perceraian Orang Tua

2018 ◽  
Vol 7 (1) ◽  
Author(s):  
Mayangsari
Keyword(s):  
Data Collection ◽  
Research Methodology ◽  
Case Study Research ◽  
Health Condition ◽  
Qualitative Approach ◽  
Health Conditions ◽  
Study Research ◽  
Biological Aspects ◽  
The Impact

Abstract. Divorce often produces both positive and negative influences in all aspects of children’s life. This research intends to seek whether parents’ divorce can affect a child’s health condition, psychology and spiritual which are referred as a bio-psychosocial and spiritual tools. By utilizing these tools, it is expected that a better understanding can be drawn to what extent divorce may affect children of divorced parents. This thesis uses a qualitative approach with a case study research methodology where data collection techniques includes interviews, observation and documentation. The findings indicate that biopsychosocial and spiritual tools can provides information on the impact upon children with divorced parents. These impacts can be comprehended through the biological aspects, how health conditions of children altered prior to and following the separation of parents. The psychological and spiritual conditions can be perceived through how a child interacts with the environment. Abstrak. Perceraian kerap kali membawa pengaruh dalam segala aspek kehidupan anak baik pengaruh yang bersifat positif maupun negatif. Penelitian ini perlu dilakukan untuk mengetahui apakah perceraian orang tua dapat mempengaruhi kondisi kesehatan anak, psikologis anak serta spiritual anak atau dapat disebut sebagai biopsikososial dan spiritual. Dengan memperhatikan aspek tersebut diharapkan perceraian tidak menjadi momok yang menakutkan bagi anak karena meskipun orang tua mereka berpisah, mereka masih dapat merasakan kasih sayang seutuhnya dari kedua orang tua. Pendekatan yang peneliti gunakan dalam skripsi ini adalah metodologi penelitian kualitatif dengan penelitian studi kasus, dimana teknik pengumpulan data penulis dilakukan melalui wawancara, observasi dan dokumentasi. Adapun hasil temuan yang peneliti dapatkan mengenai dampak biopsikososial dan spiritual korban perceraian orang tuanya, adalah dapat dilihat melalui aspek biologis yaitu bagaimana kondisi kesehatan anak sebelum dan sesudah perceraian orang tuanya, aspek psikologis yaitu bagaimana konsep diri seorang anak dengan perceraian orang tuanya, aspek sosial dan spiritual adalah bagaimana interaksi seorang anak dengan lingkungan, apakah perceraian benar-benar memberikan pengaruh terhadap aspek-aspek tersebut diatas.

scholarly journals Efficiency in equipment import processes: UNIVASF's case

2020 ◽  
Vol 11 (4) ◽  
pp. 1470
Author(s):  
Leone Coelho Bagagi ◽  
Vera Lúcia Peixoto S. Mendes
Keyword(s):  
Single Case ◽  
Case Study Research ◽  
Single Case Study ◽  
Legal Systems ◽  
New Managerialism ◽  
Study Research ◽  
Innovation Research ◽  
Administrative Efficiency

This study aims to describe and analyze the administrative flow of equipment import process at UNIVASF considering the principle of administrative efficiency. A qualitative single case study research was carried out, with a survey and analysis of actions, administrative acts developed into equipment import processes, from 2004 to 2014, to foster, and support scientific, technological and innovation research at UNIVASF. The results show that the principle of efficiency, a promise of the new managerialism, does not resonate with the evidences pointed out in this research, due to the higher time spent to perform the phases, especially the fiscal one, due to obstacles in the administrative and legal systems.

Selection Strategies for Single Case Study Research

2020 ◽  
Vol 2020 (1) ◽  
pp. 16693
Author(s):  
Bareerah Hafeez Hoorani ◽  
Michael Gibbert
Keyword(s):  
Single Case ◽  
Case Study Research ◽  
Single Case Study ◽  
Study Research ◽  
Selection Strategies
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