The Use of Social Media by Nonprofit Organizations

2010 ◽  
pp. 473-485 ◽  
Author(s):  
Richard D. Waters
Keyword(s):  
Social Media ◽  
Nonprofit Organizations ◽  
Diffusion Of Innovations ◽  
Diffusion Of Innovations Theory ◽  
Early Adopters ◽  
Media Technologies ◽  
The Social ◽  
Community Presence ◽  
Use Of Social Media ◽  
Economic Landscape

Nonprofit organizations are an essential part of the social, political, and economic landscape of contemporary society. Social media provide ample opportunities for these organizations to increase their community presence, impact, effectiveness, and efficiency. A qualitative study of 39 nonprofit leaders explored how nonprofits are utilizing the potential of the social media technologies to carry out their programs and services. Thematic analysis revealed that nonprofits are slowly embracing the possibilities offered by the new social interaction technologies. Most nonprofit organizations lag behind and wait to see how other nonprofits incorporate these new communication outlets into their budgets and daily operations. Paralleling Rogers’ diffusion of innovations theory, innovators and early adopters are using social media to revitalize their fundraising and volunteering efforts while the majority lags behind.

The Use of Social Media by Nonprofit Organizations

2010 ◽  
pp. 1420-1432 ◽  
Author(s):  
Richard D. Waters
Keyword(s):  
Social Media ◽  
Nonprofit Organizations ◽  
Diffusion Of Innovations ◽  
Diffusion Of Innovations Theory ◽  
Early Adopters ◽  
Media Technologies ◽  
The Social ◽  
Community Presence ◽  
Use Of Social Media ◽  
Economic Landscape

Nonprofit organizations are an essential part of the social, political, and economic landscape of contemporary society. Social media provide ample opportunities for these organizations to increase their community presence, impact, effectiveness, and efficiency. A qualitative study of 39 nonprofit leaders explored how nonprofits are utilizing the potential of the social media technologies to carry out their programs and services. Thematic analysis revealed that nonprofits are slowly embracing the possibilities offered by the new social interaction technologies. Most nonprofit organizations lag behind and wait to see how other nonprofits incorporate these new communication outlets into their budgets and daily operations. Paralleling Rogers’ diffusion of innovations theory, innovators and early adopters are using social media to revitalize their fundraising and volunteering efforts while the majority lags behind.

Customer Engagement

2020 ◽  
pp. 163-176
Author(s):  
Robin Cheng
Keyword(s):  
Social Media ◽  
Product Information ◽  
Customer Engagement ◽  
Social Commerce ◽  
Media Technologies ◽  
Product Service ◽  
The Social ◽  
Innovative Products ◽  
Managerial Implications ◽  
Use Of Social Media

This chapter focused on exploring the engagement in which consumers interact with each other while conducting online shopping activities, such as discovering products, sharing product information, and/or collaboratively making shopping decisions. At the core of the product/service offering, successful shopping models will be able to meet the needs of highly engaged shoppers. In order to develop sustainable shopping model for this group of shoppers, social support theory could explain the current phenomenon of the use of social media for shopping. The social media technologies facilitated collaborative learning and collaborative improvement on the sale of unconventional and innovative products. The chapter contributes in social commerce innovations and provides managerial implications for understanding the overall interactions of social commerce.

scholarly journals A Conceptual Understanding of Organizational Identity in the Social Media Environment

10.18060/3739 ◽  
2013 ◽  
Vol 14 (2) ◽  
pp. 518-530 ◽  
Author(s):  
Jimmy Young
Keyword(s):  
Social Media ◽  
Nonprofit Organizations ◽  
Conceptual Understanding ◽  
Organizational Identity ◽  
Strategic Decision ◽  
Theoretical Understanding ◽  
Media Environment ◽  
The Social ◽  
Challenges And Opportunities ◽  
Use Of Social Media

Nonprofit organizations have increasingly adopted the use of social media over the last several years. This presents a myriad of challenges and opportunities in regards to organizational identity. This paper provides a conceptual understanding of identity as an entry point for nonprofit organizations to deliberate their own use of social media and the relative impact on organizational identity. A theoretical understanding of the formation of social identity situates the development of organizational identity and contextualizes the process in a manner suitable for conversation and strategic decision-making at the administrative level. A conceptual model is presented to illustrate the development and maintenance of organizational identity in the social media environment.

Between a Rock and a Cell Phone

2013 ◽  
Vol 5 (1) ◽  
pp. 1-21 ◽  
Author(s):  
Andrea Kavanaugh ◽  
Steven D. Sheetz ◽  
Riham Hassan ◽  
Seungwon Yang ◽  
Hicham G. Elmongui ◽  
...  
Keyword(s):  
Social Media ◽  
Diffusion Theory ◽  
Social Media Data ◽  
Early Adopters ◽  
Innovation Diffusion Theory ◽  
The Social ◽  
A Cell ◽  
Use Of Social Media ◽  
Political Demonstrations ◽  
Media Data

Many observers heralded the use of social media during recent political uprisings in the Middle East, even dubbing Iran’s post-election protests a “Twitter Revolution”. The authors seek to put into perspective the use of social media in Egypt during the mass political demonstrations in 2011. We draw on innovation diffusion theory to argue that these media could have had an impact beyond their low adoption rates due to other factors related to the essential role played by social networks in diffusion and the demographics of Internet and social media adoption in Egypt, Tunisia and (to a lesser extent) Iran. To illustrate the argument the authors draw on technology adoption, information use, discussion networks and demographics. They supplement the social media data analysis with survey data collected in June 2011 from an opportunity sample of Egyptian youth. The authors conclude that in addition to the contextual factors noted above, the individuals within Egypt who used Twitter during the uprising have the characteristics of opinion leaders, that is, a group of early adopters with influence throughout their social circles and beyond. These findings contribute to knowledge regarding the use and impact of social media during violent political demonstrations and their aftermath.

Nonprofit Organizations and Social Media Use

2017 ◽  
pp. 180-195
Author(s):  
Aminata Sillah
Keyword(s):  
Social Media ◽  
Nonprofit Organizations ◽  
Media Use ◽  
Descriptive Analysis ◽  
Social Media Use ◽  
Media Technologies ◽  
Engagement Strategies ◽  
Social Media Tools ◽  
Use Of Social Media

The use of social media technologies such as Facebook, Twitter, Instagram, and LinkedIn has enhanced and increased the communication and engagement strategies available to nonprofit organizations. This chapter focuses on and addresses the question of nonprofit use of social media by examining the main objectives for using social media, and whether social media has been effective in meeting these objectives. Existing research on nonprofit social media use tends to focus on finding out which social media tools nonprofit organizations are using and which one of these yields the most impact. To answer these questions, descriptive analysis is conducted on social media technologies and their usage to identify associations between effectiveness of social media in meeting objectives. These questions go beyond asking why nonprofit organizations use social media and analyzes how they meet their objectives using various social media tools.

scholarly journals Discourse on Social Media Use and Reading Culture of Nigerian Youths

2020 ◽  
Vol 9 (6) ◽  
pp. 105
Author(s):  
Majority Oji ◽  
Joshua A. Erubami
Keyword(s):  
Social Media ◽  
New Media ◽  
Media Use ◽  
Sampling Technique ◽  
Social Media Use ◽  
Media Technologies ◽  
The Social ◽  
Reading Culture ◽  
Use Of Social Media ◽  
Multistage Sampling

There is a growing public concern over the perceived decline in the reading culture of youths in Nigeria. A wider section of analysts strongly insinuate that the increasing use of social media and other new media technologies is the most significant cause of this social ill; hence, emphasis has been placed on how to control the use of online platforms principally for social interaction in Nigeria. This study examines the nature of relationship between social media use and the reading culture of Nigerian youths. Using a survey of 1,000 youths selected from Nigeria’s South-south geopolitical zone through a multistage sampling technique, the study found that 94.3% of the respondents use the social media and there is a generally poor culture of reading among young Nigerians. Contrary to popular opinion however, the study found a weak and insignificant relationship between social media use and reading culture (rho = 0.241, p> 0.05). Nevertheless, reading culture tended to be positively and significantly associated with certain demographic variables such as sex (.787**), education (.731**) and employment status (.654**). The study recommends the urgent reinvigoration of societal campaigns aimed at improving the reading culture of youths through the provision of a favourable socio-economic environment that encourages people to read.

The Social Media Presence of Non-profit Organizations

2013 ◽  
Author(s):  
Shannon Lucky ◽  
Dinesh Rathi
Keyword(s):  
Social Media ◽  
Community Building ◽  
Non Profit ◽  
Media Technologies ◽  
Médias Sociaux ◽  
The Social ◽  
Powerful Knowledge ◽  
Social Media Presence ◽  
Non Profit Organizations ◽  
Medias Sociaux

Social media technologies have the potential to be powerful knowledge sharing and community building tools for both corporate and non-profit interests. This pilot study explores the social media presence of a group of forty-six Alberta-based non-profit organizations (NPOs) in this information rich space. In this paper we look at the pattern of presence of NPOs using social media and relationships with staffing structures.Les médias sociaux ont la capacité d’être de puissants outils de partage de la connaissance et de rassemblement communautaire pour les organisations à but lucratif et sans but lucratif. Cette étude pilote explore la présence dans les médias sociaux d’un groupe de quarante-six organisations sans but lucratif (OSBL) albertaines dans cet environnement riche en information. La communication portera sur les modèles de présence des OSBL dans les médias sociaux et les liens avec les structures organisationnelles.

“Tradition,” Vernacularism, and Learning to Be a Folk Musician With Social Media

2020 ◽  
pp. 442-466
Author(s):  
Simon Keegan-Phipps ◽  
Lucy Wright
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Case Studies ◽  
Folk Music ◽  
Learning Mechanisms ◽  
Media Technologies ◽  
Arts And Humanities ◽  
The Arts ◽  
The Social ◽  
Social Shaping

This chapter considers the role of social media (broadly conceived) in the learning experiences of folk musicians in the Anglophone West. The chapter draws on the findings of the Digital Folk project, funded by the Arts and Humanities Research Council (UK), and begins by summarizing and problematizing the nature of learning as a concept in the folk music context. It briefly explicates the instructive, appropriative, and locative impacts of digital media for folk music learning before exploring in detail two case studies of folk-oriented social media: (1) the phenomenon of abc notation as a transmissive media and (2) the Mudcat Café website as an example of the folk-oriented discussion forum. These case studies are shown to exemplify and illuminate the constructs of traditional transmission and vernacularism as significant influences on the social shaping and deployment of folk-related media technologies. The chapter concludes by reflecting on the need to understand the musical learning process as a culturally performative act and to recognize online learning mechanisms as sites for the (re)negotiation of musical, cultural, local, and personal identities.

scholarly journals Effects of Social Media on Firm Performance and Customer Relations-Evidence from Ghana

2019 ◽  
Vol 10 (1) ◽  
pp. 101
Author(s):  
Asare Evans Kwabena ◽  
Kaodui Li ◽  
Osei-Assibey Mandella Bonsu ◽  
Obeng Belinda Faamaa ◽  
Baah Alexander
Keyword(s):  
Social Media ◽  
Firm Performance ◽  
Social Science ◽  
Customer Relations ◽  
Improve Performance ◽  
The Social ◽  
Use Of Social Media

The possibilities for companies to reach out more people to get in-depth understanding about brand, products, and services is through social media pages. We examined effects of social media on performance and customer relations of companies in Ghana. We obtained data from 390 respondents through structured questionnaires, and was analyzed with statistical package for social science (SPSS). The findings indicate increased awareness and usage of social media by companies in Ghana. However, customer’s desire for a products could be influence by company’s advertisement through social media post. We established that, managers are expectant with the use of social media enhancing customer’s relationship. Therefore, managers should modify their website to complement the social media strategies, identify the actions, wants and demands of customers to improve performance. We discussed several managerial recommendations.

How to foster employee satisfaction by means of coaching, motivation, emotional salary and social media skills in the agri-food value chain

New Medit ◽  
2021 ◽  
Vol 20 (1) ◽  
Author(s):  
Keyword(s):  
Social Media ◽  
Value Chain ◽  
Employee Satisfaction ◽  
Data Set ◽  
Business Skills ◽  
A Value ◽  
The Social ◽  
Use Of Social Media ◽  
Food Value ◽  
Insight Into

Most employee satisfaction studies do not consider the current digital transformation of the social world. The aim of this research is to provide insight into employee satisfaction in agribusiness by means of coaching, motivation, emotional salary and social media with a value chain methodology. The model is tested empirically by analysing a survey data set of 381 observations in Spanish agribusiness firms of the agri-food value chain. The results show flexible remunerations of emotional salary are determinants of employee satisfaction. Additionally, motivation is relevant in the production within commercialisation link and coaching in the production within transformation link. Whole-of-chain employees showed the greatest satisfaction with the use of social media in personnel management. Findings also confirmed that employees will stay when a job is satisfying. This study contributes to the literature by investigating the effect of current social and digital business skills on employee satisfaction in the agri-food value chain.

Sign in / Sign up

Export Citation Format

Share Document