Strategic Decisions for Green Electricity Marketing

2011 ◽  
pp. 2589-2605
Author(s):  
Marta Pérez-Plaza ◽  
Pedro Linares

Green electricity (GE) has emerged as one of the most interesting instruments for promoting renewable electricity in liberalized markets, at least in theory. Indeed, some experiences have already been carried out, mostly in the U.S. and Europe. However, most of them have been largely unsuccessful. In this chapter, we look at previous surveys and studies carried out on customer response, and provide a review of the most relevant results achieved by GE experiences, in order to learn from them. As a result, we provide what we believe are the key strategic recommendations for green electricity retailers to launch a successful GE program. Although the green electricity market remains a difficult one, several improvements can be achieved by learning from past mistakes and carefully analysing the alternatives and the boundary conditions.

Author(s):  
Marta Pérez-Plaza

Green electricity (GE) has emerged as one of the most interesting instruments for promoting renewable electricity in liberalized markets, at least in theory. Indeed, some experiences have already been carried out, mostly in the U.S. and Europe. However, most of them have been largely unsuccessful. In this chapter, we look at previous surveys and studies carried out on customer response, and provide a review of the most relevant results achieved by GE experiences, in order to learn from them. As a result, we provide what we believe are the key strategic recommendations for green electricity retailers to launch a successful GE program. Although the green electricity market remains a difficult one, several improvements can be achieved by learning from past mistakes and carefully analysing the alternatives and the boundary conditions.


2021 ◽  
pp. 106591292110297
Author(s):  
Tyler Hughes ◽  
Gregory Koger

Both Congressional parties compete to promote their own reputations while damaging the opposition party’s brand. This behavior affects both policy-making agendas and the party members’ communications with the media and constituents. While there has been ample study of partisan influence on legislative agenda-setting and roll call voting behavior, much less is known about the parties’ efforts to shape the public debate. This paper analyzes two strategic decisions of parties: the timing of collective efforts to influence the public policy debate and the substantive content of these “party messaging” events. These dynamics are analyzed using a unique dataset of 50,195 one-minute speeches delivered on the floor of the U.S. House of Representatives from 1989 to 2016. We find a pattern of strategic matching—both parties are more likely to engage in concurrent messaging efforts, often on the same issue.


Energy Policy ◽  
2006 ◽  
Vol 34 (18) ◽  
pp. 3669-3683 ◽  
Author(s):  
Suvi Salmela ◽  
Vilja Varho

Energy ◽  
2011 ◽  
Vol 36 (5) ◽  
pp. 2952-2960 ◽  
Author(s):  
P. Finn ◽  
C. Fitzpatrick ◽  
D. Connolly ◽  
M. Leahy ◽  
L. Relihan

2020 ◽  
Vol 33 (7) ◽  
pp. 2871-2890 ◽  
Author(s):  
Sang-Ik Shin ◽  
Michael A. Alexander

AbstractProjected climate changes along the U.S. East and Gulf Coasts were examined using the eddy-resolving Regional Ocean Modeling System (ROMS). First, a control (CTRL) ROMS simulation was performed using boundary conditions derived from observations. Then climate change signals, obtained as mean seasonal cycle differences between the recent past (1976–2005) and future (2070–99) periods in a coupled global climate model under the RCP8.5 greenhouse gas trajectory, were added to the initial and boundary conditions of the CTRL in a second (RCP85) ROMS simulation. The differences between the RCP85 and CTRL simulations were used to investigate the regional effects of climate change. Relative to the coarse-resolution coupled climate model, the downscaled projection shows that SST changes become more pronounced near the U.S. East Coast, and the Gulf Stream is further reduced in speed and shifted southward. Moreover, the downscaled projection shows enhanced warming of ocean bottom temperatures along the U.S. East and Gulf Coasts, particularly in the Gulf of Maine and the Gulf of Saint Lawrence. The enhanced warming was related to an improved representation of the ocean circulation, including topographically trapped coastal ocean currents and slope water intrusion through the Northeast Channel into the Gulf of Maine. In response to increased radiative forcing, much warmer than present-day Labrador Subarctic Slope Waters entered the Gulf of Maine through the Northeast Channel, warming the deeper portions of the gulf by more than 4°C.


Author(s):  
Jan Fabian Feldhoff ◽  
Carina Hofmann ◽  
Stefan Hübner ◽  
Jan Oliver Kammesheidt ◽  
Martin Kilbane ◽  
...  

It is broadly accepted that current energy systems should become more sustainable in both a global and local context. However, setting common goals and shared objectives and determining the appropriate means by which to get there is the subject of heavy debate. Therefore, the American Society of Mechanical Engineers (ASME) and the German Association of Engineers (VDI) initiated a joint project aimed at providing a young engineers’ perspective to the global energy conversation. The young engineer project teams set a common goal of assembling a completely sustainable energy system for the U.S. and Germany by 2050. This includes not only the electricity market, but the overall energy system. Based on the current global energy paradigm, a completely sustainable energy system seems very ambitious. However, multiple analyses show that this path is possible and would in the medium to long run not only be desirable, but also competitive in the market. This future ‘energy puzzle’ consists of many important pieces, and the overall picture must be shaped by an overarching strategy of sustainability. Besides the many detailed pieces, four main critical issues must be addressed by engineers, politicians and everybody else alike. These challenges are: i) Rational use of energy: This uncomfortable topic is rather unappealing to communicate, but is a key issue to reduce energy demand and to meet the potentials of renewable energy carriers. ii) Balancing of electricity demand and generation: This is a challenge to the electricity markets and infrastructures that are currently designed for base-load, mainly fossil power plants. The overall mix of renewable energy generation, storage technologies, grid infrastructure, and power electronics will decide how efficient and reliable a future energy system will be. iii) Cost efficiency and competitiveness: It is a prerequisite for industrialized countries to stay competitive and to establish RE in the market. Developing economic technologies while at the same time establishing a strong RE market is the secret of success. iv) Acceptance of the system and its consequences: The best energy strategy cannot be realized without broad public acceptance for it. Therefore, the understanding of the energy technologies and an objective discussion must be promoted — without old fashioned emotionalizing of certain risks. The paper will present details on the four mentioned aspects, compare the situations between the U.S. and Germany, and propose solutions for appropriate political frame conditions to achieve a sustainable energy system.


1991 ◽  
Vol 112 ◽  
pp. 326-326
Author(s):  
James A. Hughes ◽  
Calvin A. Kodres

ABSTRACTRecent, large scale, real estate development near the U.S. Naval Observatory has led to an investigation of the systematic atmospheric effects which heat from large buildings can cause. Results show that non-negligible slopes of the atmospheric layers can be induced which cause a surprisingly large anomalous refraction. The Navier-Stokes equations were numerically integrated using the appropriate boundary conditions and the resulting isopycnic tilts using the appropriate boundary conditions and the resulting isopycnic tilts charted. Rays were then essentially traced through the perturbed atmosphere to determine the magnitude of the anomalous refraction.


2021 ◽  
Author(s):  
Joy Hill ◽  
Jordan D. Kern ◽  
David Rupp ◽  
Nathalie Voisin ◽  
Gregory W. Characklis

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