The New Generation of Knowledge Management for the Web 2.0 Age

Author(s):  
Emilia Currás ◽  
Moez Limayem

Today, due to spurred social (e.g. the “Millennials”) and technological (e.g. Broadband Internet, Mobile Technology, GPS1, Web 2.0), etc) changes, organizations are transformed in an economic environment that is more than ever competitive. In the context of the Social Organization in the Web 2.0 age, collaboration mediated by technology, social networking and virtual communities, culture of awareness and innovation have become new levers to put Collective Intelligence at the service of the organization. In such an organization, all employees can equally participate in creating, using and sharing information and knowledge. The “Individual”- knowledge worker, plays a central role in this case.

Author(s):  
Tim O’Reilly ◽  
Adolfo Plasencia

In this dialogue, Tim O’Reilly begins by explaining why change is natural and good and how we have to be open to the future. Later he discusses how the logic that makes things work is related to science and not to a particular set of beliefs; to understanding what is efficient and why within this logic there is a hierarchy that is made up of a set of values. He goes on to explain how the Web 2.0 applications he formulated— for example, the social networks—use network effects by harnessing collective intelligence in such a way that the more people there are who use them, the better they become. After this, he describes how his analysis of the paradigm shift in open code is equivalent to that expressed by Thomas Kuhn in his work “The Structure of Scientific Revolutions”. Later on, O’Reilly reflects on the different possible kinds of Internet of the future before moving on to explain why the most innovative people go beyond the limits of “canonical knowledge” in their daily practice, and the way in which their artistic transgressions or discoveries make them part of the new canon.


2012 ◽  
Vol 11 (13) ◽  
pp. 1463
Author(s):  
Maria-del-Carmen Alarcon-del-Amo ◽  
Carlota Lorenzo-Romero ◽  
Miguel-Angel Gomez-Borja ◽  
Juan-Antonio Mondejar-Jimenez

The term Web 2.0 was introduced by OReilly (2005) as the new stage in the Internet evolution referring to a collection of online applications sharing a number of common characteristics: The Web as a platform, Harnessing of the Collective Intelligence, Data is the Next Intel Inside, End of the Software Release Cycle, Lightweight Programming Models, Rich User Experiences. The term Web 2.0 or Social Media refers to applications enabling the creation, editing and dissemination of user-generated content. These applications are one of the main components of the current Internet environment commonly called Web 2.0. The importance and popularity of the Social Media as marketing tools and communication channels is growing and field studies provide evidence that these can strongly affect consumer behavior. An increasing number of studies suggest that corporate interest on the Web 2.0 domain keeps growing and more and more firms are introducing different social media tools into their daily business routines as well as into their marketing strategies. Despite the fact that thousands of corporations are already seriously engaged or experimenting with the Social Media as marketing tools there is also a high amount of retailers that do not use them. The objective of this study is to analyze the reasons why retailers do not use Web 2.0 tools and the main barriers that they consider to not adopt them, comparing with the retailers that use these tools.


2018 ◽  
Author(s):  
Wataru Toyokawa ◽  
Andrew Whalen ◽  
Kevin N. Laland

AbstractWhy groups of individuals sometimes exhibit collective ‘wisdom’ and other times maladaptive ‘herding’ is an enduring conundrum. Here we show that this apparent conflict is regulated by the social learning strategies deployed. We examined the patterns of human social learning through an interactive online experiment with 699 participants, varying both task uncertainty and group size, then used hierarchical Bayesian model-ftting to identify the individual learning strategies exhibited by participants. Challenging tasks elicit greater conformity amongst individuals, with rates of copying increasing with group size, leading to high probabilities of herding amongst large groups confronted with uncertainty. Conversely, the reduced social learning of small groups, and the greater probability that social information would be accurate for less-challenging tasks, generated ‘wisdom of the crowd’ effects in other circumstances. Our model-based approach provides evidence that the likelihood of collective intelligence versus herding can be predicted, resolving a longstanding puzzle in the literature.


Author(s):  
Martina Benvenuti ◽  
Elvis Mazzoni ◽  
Gioele Piobbico

Internet revolutionized our lifestyle. New generation devices like smartphones and tablets allow us to be always connected: the web represents a significant part of our days. These epochal changes bring with them questions about the potentialities and the risks of web 2.0. This chapter introduces a research whose purpose is to investigate the relationships between Online and Offline lives in Emerging Adulthood. Starting by the concept of functional organ (Leont'ev, 1972) and inverse instrumentality (Ekbia & Nardi, 2012), the goal of the study is to go beyond the research on web addiction, and start to explore a model able to predict why some emerging adults have their life empowered by the web and while others get trapped in the problematic use.


Author(s):  
Anne Gerdes

This chapter investigates al-Qaeda’s use of Web 2.0 as a tool for radicalization and recruitment. The media network of al-Qaeda is described in order to demonstrate the impact of their well structured media strategy for harnessing the power of the Web. They use a strategy that makes them stand out from other extremist groups, who in most cases lack an overall approach towards branding and Web communication. It is shown why this strategy works and enables al-Qaeda to set the agenda for online global jihadism and cultivate virtual communities of engaged jihobbyists. Finally, a virtue ethical perspective demonstrates the shortcomings of the al-Qaeda Web 2.0 strategies, by which it is suggested that their Achilles’ heel is exactly the ideas inherent to Web 2.0, which are reflected in a bottom up participatory perspective. Thus, the Al-Qaeda online social movement does allow for engaged user participation, but without providing opportunities for free spirited critical reflection and self articulation of goals.


Author(s):  
Hudson Moura

Snack culture is the new phenomenon that shrinks media cultural products and can be easily shared on social networks of the Internet. Thus, it can be consumed in a reduced amount of time circulating instantly all over the globe. These tiny and snappy materials are changing people’s habits, transforming passive viewers into active users, and promoting equal access to all, and requiring no professional skills. Viewers now can also produce cultural and social content in widespread virtual communities (based on the Web 2.0) that are increasingly interactive. This chapter presents and analyses a variety of media snacks that form and circulate as snack culture; it also elucidates some of those current changes that are shaping today’s relationship between society and media.


Author(s):  
Jibitesh Mishra ◽  
Kabita Rani Naik

Web 2.0 is a new generation of web applications where the users are able to participate, collaborate and share the created artefacts. Web 2.0 is all about the collective intelligence. Web 2.0 applications are widely used for all the educational, professional, business and entertainment purposes. But a methodology for quantitative evaluation of web2.0 application quality is still not available. With the advancement of web technology various dimensions to evaluate web2.0 application quality is changing. So studies will be made to select a quality model that is required for web 2.0 application. Then the quantitative analysis will be done on the basis of questionnaire method and statistical formula. Quantitative analysis is necessary to know the weakness and strength of a website and then to improve the web quality. Quantitative evaluation can also be used for comparing two or more websites. In this study, quantitative analysis is done for each quality attribute of two social networking sites. Then the two sites are compared on the basis of the quantitative value of quality.


Author(s):  
Patricia Núñez-Gómez ◽  
María-Luisa García-Guardia ◽  
Lourdes-Ainhoa Hermida-Ayala

Author(s):  
Melih Kirlidog

Virtual Communities (VC), as defined by Rheingold (2000), are the social groups formed in the cyberspace when enough people carry on public discussions long enough and with sufficient human feeling. VC enabled by the ICT technologies are formed in two ways. Either their members can be actively engaged with each other and tightly coupled in e-mail discussion and communication groups, or they can be the passive observers of the Web pages and thereby loosely coupled with other members of the community.


Modern Italy ◽  
2001 ◽  
Vol 6 (2) ◽  
pp. 181-193
Author(s):  
Francesca Pasquali

SummaryThe article analyses social discourses about the Internet in Italy from the mid-1990s onwards, taking its examples from advertising. Beyond the individual campaigns and their subjects there have been two distinct trends in Internet advertising. The first has made an effort to build the Internet as a cognitive object, the second has presented the Internet as a ‘possible world'. The article aims to account for the ways in which the Web has been thematized in Italy: its fields of reference, and how its possible social and personal uses have been anticipated.


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