Fifty Shades of Pretty and Thin

Author(s):  
Andrea Carta ◽  
Elena Carraro ◽  
Simona Adelaide Martini ◽  
Giulia Perasso

Today, gender representation in media and advertising could be responsible for creating and maintaining female stereotypes that have a negative impact on women's psychological and social well-being. From a psychological point of view, women have to face several issues including the objectification of their body, which could have negative effects on their mental, emotional, and physical health; furthermore, the portrayal of the female body as a sexual object could be associated with aggressive inclinations and behaviours against women, but also with cyber-bullying victimization in terms of body-shaming and revenge porn. Finally, it is relevant to consider how the use of gender stereotypes in advertising and media could lead to a distorted perception of gender roles, mostly based on outdated socio-cultural expectations of how men and women should behave and present themselves, that could be passed on to the next generations.

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nina Åkestam ◽  
Sara Rosengren ◽  
Micael Dahlén ◽  
Karina T. Liljedal ◽  
Hanna Berg

Purpose This paper aims to investigate cross-gender effects of gender stereotypes in advertising. More specifically, it proposes that the negative effects found in studies of women’s reactions to stereotyped female portrayals should hold across gender portrayal and target audience gender. Design/methodology/approach In two experimental studies, the effects of stereotyped portrayals (vs non-stereotyped portrayals) across gender are compared. Findings The results show that advertising portrayals of women and men have a presumed negative influence on others, leading to higher levels of ad reactance, which has a negative impact on brand-related effects across model and participant gender, and for gender stereotypes in terms of physical characteristics and roles. Research limitations/implications Whereas previous studies have focused on reactions of women to female stereotypes, the current paper suggests that women and men alike react negatively to stereotyped portrayals of other genders. Practical implications The results indicate that marketers can benefit from adapting a more mindful approach to the portrayals of gender used in advertising. Originality/value The addition of a cross-gender perspective to the literature on gender stereotypes in advertising is a key contribution to this literature.


2018 ◽  
Vol 45 ◽  
pp. 00056 ◽  
Author(s):  
Elena Neverova-Dziopak

Eutrophication is one of the consequences of the negative anthropogenic impact on aquatic ecosystems. It leads to the degradation of both sweet and marine ecosystems, constituting a kind of secondary pollution of waters, which disturbs all types of their use. Undertakings related to preventing the negative effects of eutrophication are mainly conducted towards reducing the loads of nutrients introduced into surface waters and controlling the entire conditions in aquatic ecosystems in order to limit the development of aquatic vegetation. The increasingly restrictive legal requirement regarding the content of nitrogen and phosphorus in wastewater discharged into recipients enforces the application of expensive treatment technologies, and the public is becoming more aware of the rising costs of water and wastewater fees. In addition, wastewater treatment is a factor which has a negative impact on air quality due to greenhouse gas emissions and generates other environmental problems. The challenge for facilities, however, is determining which treatment alternatives will best meet their needs, both technically and financially, and to choose the most sustainable path. The problem of establishing a reasonable level of nutrient removal from wastewater, justified from an ecological and economic point of view is discussed in the paper.


2020 ◽  
Vol Vol. 36 (No. 2) ◽  
pp. 71-77
Author(s):  
Katarina Haviernikova ◽  
Janka Betakova

Small and medium-sized enterprises (SMEs) in developed countries represent an important part of their economic environment. They belong to accelerators of economic development in regions and countries. One of the specifications of SMEs is that they allow people to learn to use their own entrepreneurial skills. Thus, the success of SMEs depends on the skills of the person who is responsible for business management in the enterprise. Without skilled and competent managers no activity will be performed effectively. The development and changes in the economic environment, in which SMEs operate, cause the various reversals connected with uncertainty and the resulting risks. A competent person (owner/manager) in SME will need to anticipate these risks and develop appropriate mitigation and strategies for them. The owner/manager of SME should consider the fact, that there could be deviations in the realization process against the planned goal. This deviation presents the risk and the representative of SME should know, how it is possible to manage this risk. It means to reduce its negative impact. The lack of knowledge is a fundamental problem in the failure of most initiatives in the SMEs and the lack of experience can become a major risk to business survival. The goal of owners/managers in SMEs should be to reduce the possible errors and risks in that way that the SME gets into a situation in which it can anticipate changes, and it is able to respond to them and exploit them to their advantage. Each SME is unique and the risk may occur differently in comparison with other SMEs. Risk management and mitigation of risk are important to ensure the security of the company and its continuous development. The risk management in SMEs is perceived as a means of the improvement of SMEs’ success in their activities, due to the fact, that in most cases the unpredictable situations represent a serious loss-making exposure for the SMEs business sector which leads to the loss. For those SMEs whose capital base is insufficient, they can have catastrophic consequences in the case of realized activities, and they can lead to financial losses and subsequently to possible bankruptcy. For this reason, risk management is a prerequisite for minimization of the negative effects of unexpected situations. Still, a lot of SMEs rarely carry out process-related activities risk management. It is affected by limited resources (financial, human), which SMEs have, and which process risk management. There is a wide range of studies focused on risk management in SMEs, but only several of them are focused currently on the responsibility for risk management. This paper contributes to the dissemination of knowledge about the responsibility for risk management in SMEs and provides wider analysis in ways of responsibility for it. To reach the main of the paper, questionnaire surveys among 1018 Slovak SMEs were conducted. We compared the responsibility for risk management in SMEs between two groups of SMEs – technological and tourism from the point of view of sized category, and regional of SMEs. For the evaluation of differences and dependencies among three groups of respondents’ answers, according to their size category, economic branch in which they operate, and regional location, the Chi-square test was used. The associations among respondents’ answers were evaluated through Cramer’s V. The results showed the differences in responsibility for risk management among Slovak SMEs. The results of this study may provide implications for subsequent research focused on responsibility for risk management in the wider context.


2020 ◽  
Vol 64 (1) ◽  
pp. 25-39
Author(s):  
Ken Rigby

Bullying in schools, defined as a systematic abuse of power in interpersonal relations, may be undertaken individually and/or by groups. The extent to which schoolchildren report that they are bullied by their peers in each of these ways was examined in a survey of Australian schoolchildren (N = 1688) in Years 5–10 attending 36 coeducational primary or secondary schools. Being bullied by an individual student was reported by both males and females as occurring significantly more often than being bullied by groups. Applying multiple regression analysis, the reported frequency of individual and group bullying, after controlling for age and gender, independently predicted the severity of negative outcomes as assessed by measures of negative emotional impact, such as feeling unsafe from bullying, absenteeism due to bullying and reported negative impact on school work. Although group bullying was less commonly reported, its negative effects on student well-being were generally more severe. Implications are examined for student education about bullying and addressing individual and group-based bullying in appropriate ways.


2019 ◽  
Vol 8 (4) ◽  
pp. 7-15
Author(s):  
E.Y. Chebotareva

The article presents a review of studies on a specific style of parenting. This parenting style is called «helicopter parenting» in Western scientific literature and has got this name due to excessive parental care for an adolescent who begins his/ her independent life. The data on the interplay of this style with the psychological well-being and academic achievements of adolescents are summarized. It is shown that despite the general dysfunctionality of this style, it’s certain aspects can be positively associated with the adolescents’ well-being. A review of cross-cultural research shows that there are some universal models of parental behavior that provide an adolescent with a sense of secure attachment in any culture, as significant cultural -specific patterns. In cases when the dysfunctional (from Western culture point of view) characteristics of parenting are correlated with certain cultural norms, they do not have such a negative impact on the psychological well-being of an adolescent, as in Western culture.


Author(s):  
J. Kuokkanen ◽  
A Tiili ◽  
A. Paasivirta

In the spring 2020, the first wave of the coronavirus pandemic quickly spread across Finland, having significant negative consequences for people’s living conditions. On March 16, 2020, the Finnish government declared a state of emergency and imposed several restrictive measures that were in effect until July 16, 2020 [13; 16]. The coronavirus and its aftermath have weakened the resilience of the Finnish welfare state, thereby challenging the welfare state’s ability to protect those most in need of its support. Recent studies have shown that the most vulnerable populations, such as children, are most affected by the negative effects of the pandemic in Finland and worldwide [5; 9; 11; 14; 18]. In autumn 2020, the Central Union for Child Welfare (CUCW) and the National Institute for Health and Welfare (THL) conducted a large-scale survey among the heads of child protection authorities (15.08.—13.10.2020), the aim of which was to find out how the consequences of the coronavirus and government restrictions have affected the well-being of children and their families who are clients of child protection authorities during the fall 2020. This article presents the main results and conclusions of the survey.


Author(s):  
Rita Sahaidak-Nikitiuk ◽  
Olena Kozyrieva ◽  
Nataliya Alokhina ◽  
Nataliya Demchenko ◽  
Mariya Zarichkova ◽  
...  

The aim of the study is to determine the gender characteristics of pharmacists. Materials and methods. To study gender characteristics, a survey of pharmacy specialists was conducted using a specially designed questionnaire and psychological methods: “Locus of control” (J. Rotter test modified by O. Ksenofontova), study of volitional personality qualities (questionnaire of N. Stambulova); Cattell test 16 PF; diagnostics of interpersonal relations (T. Leary test in modification by L. Sobchyk), express diagnostics of resistance to conflicts, methods of studying personality orientation (test of V. Smekal and M. Kucher). Results. The relevance of the study of gender characteristics of pharmacists is substantiated. The level of involvement of women in management in the economy, politics, education, in law enforcement and health authorities in Ukraine has been analyzed, which indicates gender identity. The essence of gender analysis according to specifics of pharmacy is determined. The manifestations of masculinity-femininity in pharmacists have been studied. The level of subjective control of pharmacists is analyzed. Characteristic features of men and women pharmacists are estimated. The volitional qualities of pharmacists have been studied. Conflict resistance was diagnosed. The types of interaction between men and women pharmacists are studied. Conclusions. It has been proven that women pharmacists are feminine and prone to gender stereotypes. Male pharmacists have a low level of subjective control and do not associate actions with subsequent events, as well as show themselves as independent, determined, courageous, purposeful, proactive, persistent professionals with endurance and self-control. It was found that both women pharmacists and men pharmacists show an average level of conflict resistance. The personal orientation is revealed, so at men-pharmacists motives of own well-being and aspiration to prestige prevail


Author(s):  
M. Yu. Tovkes

The study focuses on issues related to gender stereotypes of the blog community based on bloggers’ individual reactions and their impact on the perception of female politicians. The sample comprises tweets of the Russian- and English-speaking segments of this microblog, selected by keywords (based on the researcher’s view on the component structure of the thematic group «women in politics» and the representativeness of the sample) and collected with the help of the Python programming language. The classification of female politicians’ characteristics significant for users is made on the basis of feminine-masculine and psychophysiological criteria (according to E. G. Bakhteeva’s classification). The distribution of characteristics attributed to a female politician allows the researcher to determine which characteristics help women to fulfil their potential in politics or, on the contrary, hinder a successful political career. The results are interpreted in two aspects. On the one hand, from the point of view of the quantitative representation (percentage of characteristic groups), the field structure of the gender stereotype is compiled. On the other hand, in terms of qualitative indicator (content of characteristic’s groups, connotative components), the correlation of characteristics is identified and their visualization is performed with the help of Gephi software. As a result, the study builds models of a female-politician’s stereotypical image in the Russian- and English-speaking segments of Twitter and carries out their their comparative analysis. According to the first type of model, personal characteristics that may be inherent in both men and women are important for Russian- and English-speaking Twitter users, while typical masculine characteristics are the least relevant. For Russian-speaking users, high moral qualities are particularly relevant, while English-speaking bloggers appreciate high professional qualities. The graphs demonstrate that the language consciousness of the blog community tends to masculinize the stereotypical image of a female politician. Thus, a contradiction arises: bloggers explicitly acclaim the equal right for both men and women to fulfill their potential in politics, they recognize and accept the fact that women can be successful in the highest political positions and establishments and approve of the activity of particular women politicians. At the same time, traditional gender stereotypes, claiming that politics is a male sphere, implicitly retain their influence.


2020 ◽  
Vol 9 (2) ◽  
pp. 145
Author(s):  
Qi Ji

China’s “industrial restructuring” has expanded the proportion of the tertiary industry in the economy and promoted the development of local tourism. The ongoing “industrial structure upgrading” is intended to make the industry bigger and stronger, which will promote the growth of local tourism. As a tourist resort, nature reserves have been attracting a large number of tourists and have great development potential and economic value. Under this situation, various management agencies of nature reserves have successively carried out tourism activities and carried out tourism development and construction. However, there is no doubt that both tourism activities and development will have an impact on the ecological system of nature reserves. The existing legal system of nature reserves in China emphasizes the prohibition of behaviors that directly destroy the ecological environment and ignores the impact of human tourism activities. The continuous increase in the number of tourism in our country, brought on nature reserves of rich tourist income at the same time, a large number of facts show that tourism has become a source of environmental pollution, so it is necessary for tourism environmental pollution the main way to do a summary and its particularity, summing up the basic law of tourism affect the environment, thus provide the basis for strengthening the environmental protection from the point of view of tourism management. The emergence and development of tourism culture is inseparable from the influence of the environment, and tourism culture also affects the environment. The negative effects and negative effects of tourism culture development on the environment are becoming more and more evident, which has aroused people’s general concern. In recent years, the negative impact of tourism and cultural activities on the environment has been paid much attention to by many scholars at home and abroad. This paper discusses the impact of tourism activities on nature reserves, and discusses the causes of this problem, so as to analyze the strategies to ensure the harmony and order of nature reserves in tourism activities.


2021 ◽  
pp. 1-21
Author(s):  
Susanne Schnorr-Baecker

Major changes in society, the economy, the natural environment and the government haven taken place. The current pandemic demonstrates even more their social importance and positive or negative effects worldwide. In particular, an increasingly cross-generational awareness of sustainability, new information and communication channels and growing international interdependencies as well as comprehensive policies fostering well-being are gaining worldwide importance and pervade all activities. Germany has – as many nations worldwide – besides its national strategies committed to implement major strategies at United Nations’ and European Union’s levels. In the following, it will be examined which differences exist in the living conditions from a spatial point of view. Using selected indicators and current data mainly from the Federal Statistical Office of Germany, an urban-rural comparison is made for Germany at the lowest federal level ‘Kreise’ (NUTS 3 of the European spatial classification). Even if it is still unclear what the long-term consequences of the drastic measures of the current global COVID-19 pandemic will be, current trends will be briefly presented. Furthermore, this study presents the latest data mainly before the worldwide outbreak of the pandemic and thus will offer starting points for later analysis of opportunities and risks for urban or rural areas post COVID-19.


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