How Digitalisation Is Influencing Traditional Food Restaurants in the Management of Their Marketing Strategies

2021 ◽  
pp. 211-225
Author(s):  
Juan-Gabriel Martínez-Navalón
Keyword(s):  
Marketing Strategies ◽  
Traditional Food ◽  
Study Analysis ◽  
Advertising Campaign ◽  
Customer Needs ◽  
Case Study Analysis ◽  
Targeted Advertising ◽  
Order Management

There is no denying that digitalisation is a new revolution. At a time when technology is taking over all aspects of society in an exponential way, not introducing it into the management of companies is a clear mistake that could lead to their disappearance. But we cannot forget that the incorporation of technology is a challenge for any type of company and sector. This study analyses the importance of digitalisation in traditional restaurants and its influence on the management of marketing policies using case study analysis. Therefore, the aim of this study is to show how digitalisation for order management in these companies can also be applied to marketing policies. This is because, by monitoring and storing the customer's behaviour in the ordering process from start to finish, it is possible to know their preferences and searches in a more concrete way. Such information enables the company to maximise its resources by applying policies designed to meet customer needs, as well as to design targeted advertising to increase the chances of success of the advertising campaign.

scholarly journals Gender stereotyping and retro-sexism in advertising discourse from a postfeminist perspective

Feminismo/s ◽  
2021 ◽  
pp. 177
Author(s):  
Antonia Montes
Keyword(s):  
Gender Stereotyping ◽  
Critical Discourse ◽  
Study Analysis ◽  
Advertising Campaign ◽  
Case Study Analysis ◽  
Advertising Strategy ◽  
Female Stereotypes ◽  
Effective Advertising ◽  
Advertising Discourse

Negative female stereotypes and the portrayal of women in traditional and non-agentive social roles prevail in advertising. Advertisers believe that it is an effective advertising strategy to misuse postfeminist standpoints, stressing liberated womanhood and constructing a universe where women have gained it all and men have to reconquer their lost ground. This article analyses the appropriation of postfeminist discourse with the aim of showing how negative and even demeaning female stereotypes and clichés are represented, and by doing so, how a retro-sexist imagery is constructed within the advertising discourse. Undertaking a case study analysis of an advertising campaign of the brand IWC, a luxury brand for watches, and applying a feminist critical discourse perspective (Lazar, 2005, 2007), which shows the gender asymmetries in discourse, it is argued that advertising perpetuates misbeliefs about women’s roles in society and reinforces demeaning female stereotypes in the collective imaginary about the understanding of gender equality.

The process of change in accelerated experiential dynamic psychotherapy (AEDP): A case study analysis.

2018 ◽  
Vol 28 (2) ◽  
pp. 213-232
Author(s):  
Rayna D. Markin ◽  
Kevin S. McCarthy ◽  
Amy Fuhrmann ◽  
Danny Yeung ◽  
Kari A. Gleiser
Keyword(s):  
Study Analysis ◽  
Dynamic Psychotherapy ◽  
Process Of Change ◽  
Case Study Analysis

Did Groupthink or Polythink Derail the 2016 Raqqa Offensive?

2019 ◽  
Author(s):  
Kasey Barr ◽  
Alex Mintz
Keyword(s):  
Decision Making ◽  
Group Dynamics ◽  
Decision Making Process ◽  
Islamic State ◽  
Study Analysis ◽  
Strategic Decisions ◽  
Case Study Analysis ◽  
The Us ◽  
Tactical Decisions

This chapter examines the effect of group dynamics on the 2016 decision within the administration of President Barack Obama to lead the international coalition in a mission to liberate Raqqa, Syria, from the Islamic State. The authors show that whereas the groupthink syndrome characterized the decision-making process of the US-led coalition’s decision to attack Raqqa, it was polythink that characterized the decision-making dynamics both in the US-led coalition and within the inner circle of Obama’s own foreign policy advisors. Through case-study analysis, the authors illustrate that groupthink is more likely in strategic decisions, whereas polythink is more likely in tactical decisions.

Feelings of Quarantine: Allegories for the Lockdown

2021 ◽  
pp. 1354067X2110040
Author(s):  
Linus Paul Frederic Guenther
Keyword(s):  
Coping Strategies ◽  
Meaning Making ◽  
Psychological Perspective ◽  
Study Analysis ◽  
Subjective Meaning ◽  
Case Study Analysis ◽  
Creative Self ◽  
Life Script ◽  
The Voice

This case study shows how allegories are a means to express the inexpressible and how Allegory Analysis can be a method to reveal it and bring out the subjective meaning making, life script ideology, and capability to deal with the ambivalent in critical life situations. From a cultural psychological perspective, the research is based on feelings during the quasi-quarantine period of the COVID-19 pandemic. The study tries to understand the coping strategies with which people deal with a psychological crisis in general concerning for the COVID-19 lockdown. It discusses further ways to deal with the ambivalences and subjective meaning making arousing through such a crisis. The case study analysis of Miss K. not only showed her meaning making processes and attitude of life but also showed how to deal with the uncertainty during the critical lockdown period. Through her allegories, she utters her current life script ideology that living nowadays means to function like a machine while being creative, self-reflective at the same time. Her meaning making process counterbalanced between the voice of being delivered to withdrawal or depression versus the voice of being able to learn, connect, and relax. Her coping strategy was bearing the ambivalence in a psychological crisis with faith.

Criminogenic Policy Antithetical to Peace Policy: A Case Study of NAFTA as a Violation of International Law

2020 ◽  
pp. 016059762093289
Author(s):  
Daniel Patten
Keyword(s):  
Human Rights ◽  
International Law ◽  
Free Trade Agreement ◽  
Trade Agreement ◽  
Negotiation Process ◽  
Study Analysis ◽  
Business Investment ◽  
Written Text ◽  
Case Study Analysis

Successful peace policy that enshrines human rights allows individuals to thrive economically, politically, and socially with minimal conflict. Building from literature on crimes of globalization, genocide, and human rights, the current research investigates the concept of a criminogenic policy that at its core is antithetical to peace policy. Using case study analysis, North American Free Trade Agreement (NAFTA) is found to be both criminal and criminogenic in violation of international law for two primary reasons. First, the NAFTA negotiation process was criminal and criminogenic for three interrelated reasons: (1) powerful elites heavily influenced the outcome, (2) it was undemocratic, and (3) the opposition was often repressed. Second, the NAFTA policy itself was criminal and criminogenic for two reasons: (1) NAFTA as a policy ignored all of the critical voices that predicted negative outcomes and (2) the written text of NAFTA is criminal for failing to include human rights protections while offering a litany of rights to protect business investment.

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