scholarly journals Social Media Utilisation and Business Performance of Hotels in Lebanon

2020 ◽  
Vol 28 (3) ◽  
pp. 58-76 ◽  
Author(s):  
Firas Mohamad Halawani ◽  
Patrick C.H. Soh ◽  
Yahya Mohamad Halawani
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Structural Equation ◽  
Business Performance ◽  
Organization Performance ◽  
Modelling Method ◽  
Equation Modelling ◽  
Hotel Managers ◽  
Business Sectors ◽  
Social Media Strategy

Several studies on social media from a users' perspective have been conducted. However, less attention has been paid to the effect of social media on organization performance, particularly among hotels. The aim of the study is to investigate the effect of social media on hotels' business performance as well as assessing the moderating effect of the hotel classification. In this study, a structural equation modelling method has been used for data analysis. The survey data was gathered from a sample of 146 hotels in Lebanon. Data analysis results demonstrate a positive and significant relationship between social media characteristics (visibility and association but not editability) on hotel business performance. The findings present valuable implications for hotel managers to direct their social media strategy and to capitalize on the possible benefits of social media to increase the business performance of hotels. In addition, the findings could also provide useful insights into other business sectors that have the intention to invest in social media.

The Effect of Social Media on Hotels' Business Performance in the Lebanese Hotel Sector

2019 ◽  
Vol 17 (3) ◽  
pp. 54-70
Author(s):  
Firas Mohamad Halawani ◽  
Patrick C.H. Soh ◽  
Saravanan Muthaiyah
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Structural Equation ◽  
Business Performance ◽  
Modelling Method ◽  
Equation Modelling ◽  
Hotel Sector ◽  
Hotel Managers ◽  
Business Sectors ◽  
Social Media Strategy

While many studies on social media from users' perspectives have been conducted, less attention has been paid to the effect of social media on organizations' performance, particularly among hotels. The aim of the study is to investigate the effect of social media on hotels' business performance in the Lebanese hotel sector. In this study, a structural equation modelling method has been used for data analysis. The survey data was gathered from a sample of 146 hotels in Lebanon. Data analysis results demonstrate the positive and significant relationship between social media characteristics (visibility and association but not editability) on hotels' business performance. The findings present valuable implications for hotel managers to direct their social media strategy and to capitalize on the possible benefits of social media to increase the business performance of hotels. In addition, the findings could also provide useful insights into other business sectors that have an intention to invest in social media.

scholarly journals Anteseden dan Konsekuensi dari Perceived Trustworthiness Pada Produk Jersey Tim Sepakbola di Online Shop Kaskus

2020 ◽  
Vol 3 (2) ◽  
pp. 174-185
Author(s):  
Pandu Adiguna ◽  
Nugroho Widhi Pratomo
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Structural Equation ◽  
Purchase Behavior ◽  
Sampling Techniques ◽  
Model Data ◽  
Purposive Sampling ◽  
Independent Variables ◽  
Equation Modelling ◽  
Perceived Security

The objectives of this research was analyzed the effect of behavioral attitude, the effect of cognitive perception, the effect of perceived security, the effect of perceived privacy and the effect of perceived trustworthiness. A sampling with purposive sampling techniques of a man who use original or non original jersey as the respondents provided the data that were analyzed for this study. Using a sub-set of the sample consisting of a man who use original or non original jersey was used to test six hypothesized relationships in the model. Data analysis in this research was used structural equation modelling (SEM) to test the independent variables influence the dependent variable. The result of this research conclude that the effect of positively and significantly perceived trustworthiness towards purchase behavior customer of online shop product in social media kaskus. Abstrak Tujuan dari penelitian ini adalah menganalisis pengaruh sikap perilaku, pengaruh persepsi kognitif, pengaruh keamanan yang dirasakan, pengaruh privasi yang dirasakan dan pengaruh persepsi kepercayaan.Pengambilan sampel dengan teknik purposive sampling dari seorang pria yang menggunakan kaus asli atau tidak asli sebagai responden memberikan data yang dianalisis untuk penelitian ini. Menggunakan sub-set sampel yang terdiri dari seorang pria yang menggunakan jersey asli atau tidak asli digunakan untuk menguji enam hubungan hipotesis dalam model. Analisis data dalam penelitian ini menggunakan pemodelan persamaan struktural (SEM) untuk menguji pengaruh variabel independen terhadap variabel dependen.Hasil penelitian ini menyimpulkan bahwa pengaruh kepercayaan yang dirasakan secara positif dan signifikan terhadap perilaku pembelian pelanggan produk toko online di media sosial. kaskus. Kata Kunci : Sikap Prilaku, Persepsi Kognitif, keamanan, Privasi, Kepercayaan

scholarly journals E-Business Usage in Tourism Industry: Drivers and Consequences

2016 ◽  
Vol 6 (2) ◽  
pp. 302
Author(s):  
Mehmet Ali Ekemen ◽  
Aytac Yıldırım
Keyword(s):  
Significant Influence ◽  
Structural Equation ◽  
Business Performance ◽  
Tourism Industry ◽  
Three Dimensions ◽  
Business Practices ◽  
Technology Competence ◽  
Modelling Method ◽  
Equation Modelling ◽  
Internal Business Process

In seeking empirical evidence of E-business practices and its business implications, this study introduced and tested an interactive, comprehensive and multi-dimensional theoretical model in developing country settings. The model assessed the drivers of E-business usage by looking at technological, organizational, and environmental (TOE) factors and established a relationship between E-business usage and business performance by measuring business performance based on the three dimensions; impact on financial, impact on customers, and impact on internal business process. Samples were selected using stratified random sampling which yielded 160 valid questionnaires and the structural equation modelling method was used to evaluate the model. In assessing the drivers of E-business usage, technology competence, web functionalities, firm size, and pressure intensity were found to have significant influence on the extent of E-business usage. Also, E-business usage was found to have significant influence on business performance with positive relationship.

The Effect of Prestige Sensitivity on Price Acceptance in Vietnam’s Mobile Phone Market

2018 ◽  
pp. 97-112
Author(s):  
Huyen Thi Nguyen ◽  
Ngoc Minh Nguyen
Keyword(s):  
Mobile Phone ◽  
Mobile Phones ◽  
Structural Equation ◽  
Sampling Method ◽  
Product Knowledge ◽  
Mediating Role ◽  
Modelling Method ◽  
Equation Modelling ◽  
Convenience Sampling

The purpose of this study is to examine the effect of prestige sensitivity on mobile phone customer’s price acceptance in Vietnam and the mediating role of product knowledge and price mavenism on this relationship. We used the convenience sampling method for data collection via questionnaires with a sample of 605 consumers who purchased mobile phones. The collected data was analysed by applying a structural equation modelling method. The result indicates that prestige sensitivity has both direct and indirect effects on price acceptance via product knowledge and price mavenism. The findings suggest that prestige sensitivity can be used as a market segmentation criterion for mobile phones when making price decisions and providing customers with adequate information could improve price acceptance.

Self-disclosure of social media users in Indonesia: the influence of personal and social media factors

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mona Natasha Siahaan ◽  
Putu Wuri Handayani ◽  
Fatimah Azzahro
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Service Providers ◽  
Age Groups ◽  
Emotional Needs ◽  
Self Disclosure ◽  
Content Type ◽  
Social And Emotional ◽  
Equation Modelling ◽  
Group Data

PurposeIn the context of social media (SM) use, self-disclosure (SD) behaviour meets users' social and emotional needs, but it is also accompanied by risks that can harm users. This paper aims to identify the factors that influence users' SD behaviour on SM in Indonesia, using a comparative analysis based on age groups.Design/methodology/approachA survey was conducted on 2,210 respondents who were active SM users in Indonesia. Data were processed and analysed using covariance-based structural equation modelling with AMOS 24.0 software.FindingsResults indicate that, in the overall age group data, factors such as use of information (UI), trust, privacy control (PC), interactivity, perceived benefits (PB) and perceived risks (PR) influence users' SD behaviour. This research also found differences in the characteristics of SD behaviour between age groups.Originality/valueFindings from this study can help SM service providers to evaluate the credibility and reliability of their platforms to encourage user retention.

scholarly journals Investigating the Relationship Among Social Media Addiction, Cognitive Absorption, and Self-Esteem

2021 ◽  
Vol 9 (2) ◽  
pp. 42-51
Author(s):  
Zeynep AKKUŞ ÇUTUK
Keyword(s):  
Social Media ◽  
Significant Relationship ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Self Esteem ◽  
Social Media Addiction ◽  
Equation Modelling ◽  
Cognitive Absorption ◽  
The Social ◽  
The Relationship

The present study aimed at testing a model developed to uncover the relationships among social media addiction, cognitive absorption, and self-esteem. This studys’ sample consisted of 361 university students, 198 of whom were females, and 163 were males. Data were collected using the Social Media Addiction Scale (SMAS), the Cognitive Absorption Scale (CAS), and the Rosenberg Self-Esteem Scale (RSES). Structural Equation Modelling (SEM) was used to analyse the data. The results showed a positive and significant relationship between cognitive absorption and social media addiction; thus, cognitive absorption predicted social media addiction. A negative and significant relationship between self-esteem and social media addiction was also found; thus, self-esteem predicted social media addiction.

scholarly journals PENGARUH E-WOM DI MEDIA SOSIAL YOUTUBE TERHADAP PURCHASE INTENTION (MINAT BELI) PADA BRAND SMARTPHONE SAMSUNG

2021 ◽  
pp. 737
Author(s):  
Ketut Dewi Kurnia Sari ◽  
Osa Omar Sharif
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Purchase Intention ◽  
Structural Equation ◽  
Sampling Technique ◽  
Brand Attitude ◽  
Equation Modeling ◽  
Cross Sectional ◽  
Multivariate Technique ◽  
Analysis Technique

This study aims to determine how the influence of the Electronic Word of Mouth (eWOM) on social media YouTube on Purchase Intention on Samsung smartphones in Bandung with the presence of a mediator from Brand Attitude. The research method used is a quantitative method with descriptive research objectives, the type of research is causal, the technique used in this study is non-probability sampling, data collection methods with cross sectional. In this study, the population used in this study were smartphone users in Bandung. The population in this study were smartphone users in Bandung who used social media Youtube. The sampling technique used the Cochran formula so that a minimum sample size of 385 respondents was determined and in the study the valid respondents were 400 respondents. The data analysis technique is a multivariate technique using the Structural Equation Modeling (SEM) method. For data analysis using the AMOS 24 application. The findings of this study indicate that there is no effect of eWOM Samsung smartphones on Purchase Intention and the influence of eWOM on the Brand Attitude of Samsung brand smartphones on Youtube social media

scholarly journals Are You Willing to Pay for Not Seeing Advertisements on Social Media?

2017 ◽  
Vol 6 (2) ◽  
pp. 1-12
Author(s):  
Gokhan Aydin
Keyword(s):  
Social Media ◽  
Willingness To Pay ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Business Models ◽  
Relevant Literature ◽  
Screening Process ◽  
Equation Modelling ◽  
The World

Social media sites are becoming more popular throughout the world. These sites are adopting advertisement supported business models to generate revenues and become profitable. Advertisement supported models are the preferred choice for these site with regards to the belief that users are not willing to pay money to use these ever free sites. In this study this belief was questioned and Facebook, the most popular of social media sites was chosen as the setting of the study. The attitudes towards social media advertisements and their antecedents were measured and their potential effects on users’ willingness to pay for not seeing ads were tested. A questionnaire was developed using well-cited and tested scales from the relevant literature and it was implemented over Internet to Facebook users. 281 out of 327 collected questionnaires were used in the analysis following a screening process. The analysis was carried out using structural equation modelling. The findings indicate that attitudes and its antecedents affect th intentions to pay for not seeing ads negatively.

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