Examining and Improving the Effectiveness of Trust Model for Online Reputation System

The mistrust between buyers and sellers in C2C electronic commerce has been affecting its development. The accuracy and the reliability of the reputation system are still not high because of the existence of vicious users. This paper builds a comprehensive reputation based trust model by choosing the suitable influential factors in trust and the simulation results prove that this model has a higher accuracy and reliability.

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Detection of Fake Reviews: Analysis of Sellers’ Manipulation Behavior

Sustainability ◽

10.3390/su11174802 ◽

2019 ◽

Vol 11 (17) ◽

pp. 4802 ◽

Cited By ~ 4

Author(s):

Lirong Chen ◽

Wenli Li ◽

Hao Chen ◽

Shidao Geng

Keyword(s):

Online Shopping ◽

Online Reviews ◽

Reputation System ◽

Reputation Systems ◽

Game Model ◽

New Perspective ◽

Online Reputation ◽

Fake Reviews

Online reputation systems play an important role in reducing consumers’ purchase uncertainty in online shopping. However, some sellers manipulate reviews for their own interests, which reduces the effectiveness of the reputation system. Unlike the previous studies, which focus on features of reviews and reviewers, this study establishes a game model to analyze sellers’ manipulation behavior and identifies what kind of sellers or under what scenario sellers are motivated to manipulate reviews. Our study provides a new perspective for platform to detect fake reviews and helps consumers to make good use of online reviews without getting trapped in some sellers’ fraudulent manipulation.

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TrustDavis: A Non-Exploitable Online Reputation System

Seventh IEEE International Conference on E-Commerce Technology (CEC'05) ◽

10.1109/icect.2005.98 ◽

2006 ◽

Cited By ~ 19

Author(s):

D. do B. DeFigueiredo ◽

E.T. Barr

Keyword(s):

Reputation System ◽

Online Reputation

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A Trust Model for an Open, Decentralized Reputation System

IFIP International Federation for Information Processing - Trust Management ◽

10.1007/978-0-387-73655-6_19 ◽

2007 ◽

pp. 285-300 ◽

Cited By ~ 17

Author(s):

Andreas Gutscher

Keyword(s):

Trust Model ◽

Reputation System

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Mobile Commerce Security and Payment Methods

Advances in Security and Payment Methods for Mobile Commerce ◽

10.4018/978-1-59140-345-6.ch002 ◽

2011 ◽

pp. 19-35 ◽

Cited By ~ 2

Author(s):

Li Xiong ◽

Ling Liu

Keyword(s):

Trust Model ◽

Mobile Commerce ◽

Reputation System ◽

Reputation Systems ◽

Payment Methods ◽

Past Behavior ◽

Open Issues

This chapter introduces reputation systems as a means of facilitating trust and minimizing risks in m-commerce and e-commerce in general. It first illustrates the importance of reputation systems in m-commerce by analyzing a list of risks through example scenarios and discusses a number of challenges of building an effective and robust reputation system in e-commerce applications. It then describes PeerTrust, an adaptive and dynamic reputation based trust model that helps participants or peers to evaluate the trustworthiness of each other based on the community feedback about participants’ past behavior. It also presents some initial experiments showing the effectiveness, benefit and vulnerabilities of the reputation systems. Finally it discusses a few interesting open issues.

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