Global Perspectives in Cross-Cultural and Cross-National Consumer Research

2012 ◽  
Author(s):  
Erdener Kaynak
Author(s):  
Lalita A. Manrai ◽  
Ajay K. Manrai ◽  
Tarek T. Mady

A great deal has been learned in recent years about the role of culture in consumer behavior. However, the overwhelming scope and fragmented nature of cross-cultural and cross-national consumer research often necessitates a periodic review and critical assessment of the field. We highlight the salient aspects of cross-cultural and cross-national consumer research today by offering a summary of key findings and themes, discussions of major trends, and provide insights into the future of the field. Globalization has created multicultural societies across the world. However there is relatively very limited research on multicultural consumer behavior (MCB). The main purpose of this chapter is to analyze and understand the dynamics of MCB in today's global economy and offer insights into the way forward.


2015 ◽  
Vol 32 (3/4) ◽  
Author(s):  
Nina Michaelidou ◽  
Nina Reynolds ◽  
Luke Greenacre ◽  
Louise M. Hassan

2016 ◽  
pp. 2041-2058
Author(s):  
Lalita A. Manrai ◽  
Ajay K. Manrai ◽  
Tarek T. Mady

A great deal has been learned in recent years about the role of culture in consumer behavior. However, the overwhelming scope and fragmented nature of cross-cultural and cross-national consumer research often necessitates a periodic review and critical assessment of the field. We highlight the salient aspects of cross-cultural and cross-national consumer research today by offering a summary of key findings and themes, discussions of major trends, and provide insights into the future of the field. Globalization has created multicultural societies across the world. However there is relatively very limited research on multicultural consumer behavior (MCB). The main purpose of this chapter is to analyze and understand the dynamics of MCB in today's global economy and offer insights into the way forward.


2017 ◽  
Vol 33 (4) ◽  
pp. 297-313 ◽  
Author(s):  
T. E. Virtanen ◽  
P. Moreira ◽  
H. Ulvseth ◽  
H. Andersson ◽  
S. Tetler ◽  
...  

The promotion of students’ engagement with school is an internationally acknowledged challenge in education. There is a need to examine the structure of the concept of student engagement and to discover the best practices for fostering it across societies. That is why the cross-cultural invariance testing of students’ engagement measures is highly needed. This study aimed, first, to find the reduced set of theoretically valid items to represent students’ affective and cognitive engagement forming the Brief-SEI (brief version of the Student Engagement Instrument; SEI). The second aim was to test the measurement invariance of the Brief-SEI across three countries (Denmark, Finland, and Portugal). A total of 4,437 seventh-grade students completed the SEI questionnaires in the three countries. The analyses revealed that of the total 33 original instrument items, 15 items indicated acceptable psychometric properties of the Brief-SEI. With these 15 items, cross-national factorial validity and invariances across genders and students with different levels of academic performance (samples from Finland and Portugal) were demonstrated. This article discusses the utility of the Brief-SEI in cross-cultural research and its applicability in different national school contexts.


2007 ◽  
Vol 34 (2) ◽  
pp. 260-278 ◽  
Author(s):  
Martijn G. De Jong ◽  
Jan-Benedict E. M. Steenkamp ◽  
Jean-Paul Fox

Author(s):  
Xuequn Wang ◽  
Andy Weeger ◽  
Heiko Gewald

As individuals all around the world increasingly use mobile devices in their daily life, their desire to use the same devices in the workplace continuously grows. In response, organizations are more and more allowing their employees to use their own devices for both business and private purposes and offer so called ‘Bring-your-own-Device’ (BYOD) programs. For organizations with global operations there is a need to examine the drivers of BYOD demand across different national cultures to assess how to develop a successful BYOD program. Based on recent literature on BYOD, we examine how different factors contribute to employees’ behavioural intention to participate in a BYOD program across different national cultures. The model was examined by surveying students from China, Germany and U.S. in their final term. The results show significant cross-cultural differences, particularly regarding the 'Perceived Threats'. Overall this study offers novel insights for cross cultural BYOD implementations.


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