The consumer movement

2021 ◽  
pp. 36-74
Author(s):  
Elizabeth B. Goldsmith
Keyword(s):  
Consumer Movement

scholarly journals The Regeneration of Consumer Movement Solidarity

2021 ◽  
Author(s):  
Andreas Chatzidakis ◽  
Pauline Maclaran ◽  
Rohit Varman
Keyword(s):  
Economic Crisis ◽  
Consumer Research ◽  
Ethnographic Study ◽  
Consumer Movement ◽  
Consumer Movements

Abstract Consumer research has focused on the various resources and tactics that help movements achieve a range of institutional and marketplace changes. Yet, little attention has been paid to the persistence of movement solidarity, in particular its regeneration, despite a range of threats to it. Our research unpacks mechanisms that help consumer movement solidarity to overcome threats. Drawing on a six-year ethnographic study of consumer movements in Exarcheia, a neighborhood in central Athens, Greece, we find that consumer movement solidarity persists despite a cataclysmic economic crisis that undermines their prevalent ideology and the emotional fatigue that is common in such movements. Three key mechanisms serve to overcome these threats: performative staging of collectivism, temporal tactics, and the emplacement of counter-sites. Overall, our study contributes to consumer research by illuminating how threats to solidarity are overcome by specific internal mechanisms that enable the regeneration of consumer movement solidarity.

The US battle against brand marketing: circa 1930-1980

2018 ◽  
Vol 10 (1) ◽  
pp. 60-85 ◽  
Author(s):  
Ross D. Petty
Keyword(s):  
Second World War ◽  
World War ◽  
Historical Sources ◽  
Content Type ◽  
Consumer Movement ◽  
Brand Marketing ◽  
The Us ◽  
Us Government ◽  
The Usa ◽  
Second World

Purpose The purpose of this paper is to examine the debate about brand marketing that occurred as part of the 1930s consumer movement and continued after the Second World War in academic and regulatory circles. Design/methodology/approach This paper presents an historical account of the anti-brand marketing movement using a qualitative approach. It examines both primary and secondary historical sources as well as legal statutes, regulatory agency actions, judicial cases and newspaper and trade journal stories. Findings In response to the rise of brand marketing in the latter 1800s and early 1900s, the USA experienced an anti-brand marketing movement that lasted half a century. The first stage was public as part of the consumer movement but was overshadowed by the product safety and truth-in-advertising concerns. The consumer movement stalled when the USA entered the Second World War, but brand marketing continued to raise questions during the war as the US government attempted to regulate the provisions of goods during the war. After the war, the public accepted brand marketing. Continuing anti-brand marketing criticism was largely confined to academic writings and regulatory activities. Ultimately, many of the stage-two challenges to brand marketing went nowhere, but a few led to regulations that continue today. Originality/value This paper is the first to recognize a two-stage anti-brand marketing movement in the USA from 1929 to 1980 that has left a small but significant modern-day regulatory legacy.

The Producer versus the Consumer

2013 ◽  
Author(s):  
Benjamin C. Waterhouse
Keyword(s):  
Federal Government ◽  
Consumer Protection ◽  
Consumer Product ◽  
Social Goal ◽  
Protection Agency ◽  
Consumer Movement ◽  
National Debate ◽  
Product Regulation ◽  
Business Lobbying ◽  
Consumer Perspective

This chapter illustrates how the national debate over consumer protection underwent a remarkable transformation during the mid-1970s largely in response to the successes of an increasingly mobilized and organized corporate lobbying community. Once a relatively uncontested social goal, consumerism emerged from the contested politics of a stagflationary decade as a fraught clash of interests. To analyze the mechanisms of business lobbying and its effect on the shifting politics of consumer product regulation, the chapter traces the origins, rise, and slow death of Ralph Nader's biggest legislative priority for the consumer movement in the 1970s: a consumer protection agency in the federal government. Designed to institutionalize consumerism by inserting what Nader called a “consumer perspective” into the national regulatory apparatus, the Consumer Protection Agency (CPA) was a constant fixture on the congressional docket from 1969 to 1978.

Consumerism: Its Goals, Organizations and Future

1970 ◽  
Vol 34 (4) ◽  
pp. 55-60 ◽  
Author(s):  
Robert O. Herrmann
Keyword(s):  
Consumer Movement ◽  
Current Wave ◽  
The Future ◽  
Consumer Movements ◽  
The 1960S

What are the causes of the current wave of consumer unrest? What are the goals of consumer protest groups? How are they organized? Who supports them? In this article, the consumer movement of the 1960s is examined and comparisons made with the consumer movements of the early 1900s and the 1930s. The analysis suggests new answers to the questions raised and a basis for predicting the future course of consumerism.

Book Review: Encyclopedia of the Consumer Movement

1999 ◽  
Vol 18 (1) ◽  
pp. 130-132
Author(s):  
Mary L. Carsky ◽  
Robert N. Mayer
Keyword(s):  
Consumer Movement

scholarly journals Consumer Movements and Value Regimes: Fighting Food Waste in Germany by Building Alternative Object Pathways

2019 ◽  
Vol 46 (3) ◽  
pp. 460-482 ◽  
Author(s):  
Johanna F Gollnhofer ◽  
Henri A Weijo ◽  
John W Schouten
Keyword(s):  
Food Waste ◽  
Higher Order ◽  
Food Sector ◽  
Consumer Movement ◽  
Market Governance ◽  
Movement Strategy ◽  
New Type ◽  
Consumer Movements ◽  
Retail Food

Abstract Consumer movements strive to change markets when those markets produce value outcomes that conflict with consumers’ higher-order values. Prior studies argue that consumer movements primarily seek to challenge these value outcomes by championing alternative higher-order values or by pressuring institutions to change market governance mechanisms. Building on and refining theorization on value regimes, this study illuminates a new type of consumer movement strategy where consumers collaborate to construct alternative object pathways. The study draws from ethnographic fieldwork in the German retail food sector and shows how building alternative object pathways allowed a consumer movement to mitigate the value regime’s excessive production of food waste. The revised value regime theorization offers a new and more holistic way of understanding and contextualizing how and where consumer movements mobilize for change. It also provides a new tool for understanding systemic value creation and the role of consumers in such processes.

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