Study abroad through the lens of cultural diplomacy and soft power to knowledge diplomacy

2019 ◽  
pp. 25-42
Author(s):  
Sarah R. Asada
Keyword(s):  
Study Abroad ◽  
Soft Power ◽  
Cultural Diplomacy

Priorities in internationalization of the Japan’s higher education system of the state level

2021 ◽  
Vol 97 (4) ◽  
pp. 28-38
Author(s):  
Yu. A. Lamasheva ◽  
Keyword(s):  
Higher Education ◽  
Capacity Building ◽  
Education System ◽  
Soft Power ◽  
Cultural Diplomacy ◽  
State Level ◽  
Internationalization Of Higher Education ◽  
Mutual Understanding ◽  
Skilled Migration ◽  
Higher Education System

Referring to four strategies of internationalization of higher education, suggested by the Organization for economic cooperation and development, Japan’s strategy is traditionally called mutual understanding approach, aiming mainly at the cultural diplomacy and spreading “soft power” around the globe. However, in modern Japan other strategies may become more important, such as skilled migration approach or capacity building approach. The goal of this paper is to demonstrate the reasons for different strategies in internationalization of higher education in Japan. It is argued that both skilled migration approach and capacity building approach are implemented, while the revenue-generating approach is not.

“One Night in Bangkok”

2017 ◽  
Author(s):  
Mark Padoongpatt
Keyword(s):  
Cold War ◽  
Los Angeles ◽  
Soft Power ◽  
White Women ◽  
Cultural Diplomacy ◽  
Global Expansion ◽  
Thai People ◽  
State Actors ◽  
The Cold War ◽  
Cooking Classes

This chapter explores the blossoming of America's fascination with Thai cuisine during the Cold War. The informal postwar U.S. empire in Thailand vacillated between "hard" and "soft" power, consisting of state-sponsored dictatorships, militarization, modernization projects, and cultural diplomacy. The chapter traces how this neocolonial relationship established circuits of exchange between the two countries, making it possible for thousands of ordinary Americans (non-state actors) to go to Thailand and participate in U.S. global expansion through culinary tourism. Many, especially white women, treated Thai foodways as a window into Thai history and culture and into the psyche of the Thai people. The chapter argues that these culinary tourists constructed an idealized image of Thailand and a neocolonial Thai subject by writing "Siamese" cookbooks and teaching cooking classes to suburban homemakers back in Los Angeles, whetting Americans' appetite for an exotic Other’s cuisine.

scholarly journals Battlefield of global ranking: How do power rivalries shape soft power index building?

2019 ◽  
Vol 4 (2) ◽  
pp. 179-202 ◽  
Author(s):  
Chang Zhang ◽  
Ruiqin Wu
Keyword(s):  
Soft Power ◽  
Power Index ◽  
Cultural Diplomacy ◽  
International Competition ◽  
Power Measurement ◽  
Political Values ◽  
National Image ◽  
Development Models ◽  
Index Building ◽  
Selection Of

International competition over soft power has largely transformed from image promotion and cultural diplomacy to benchmark setting. Benchmarks breed discourses and discourses embody power. The article argues that the soft power index building has turned into a battlefield where different values, norms and development models struggle for legitimacy through quasi-scientific validations. By critically examining the methods employed by two soft power indexes, Portland Soft Power 30 Index and China National Image Global Survey, this article unpacks the mechanisms by which institutions from western and emerging (Brazil, Russia, India, China and South Africa (BRICS)) states embed political values, interests and agendas in the selection of data, indicators and treatments of data. The article finds that while the soft power indexes originating from Western organizations largely normalized liberal values and the current international hierarchy, the Chinese national image survey provides a more self-reflective approach to soft power measurement.

The role of cultural diplomacy in nation branding

2016 ◽  
Vol 48 (2) ◽  
pp. 80-85 ◽  
Author(s):  
Brian J. Hurn
Keyword(s):  
Soft Power ◽  
Design Methodology ◽  
Cultural Diplomacy ◽  
Good Practice ◽  
Training And Development ◽  
Nation Branding ◽  
Critical Examination ◽  
Content Type ◽  
Practical Implications

Purpose – The purpose of this paper is to emphasise the importance of effective cultural diplomacy in increasing influence abroad, both commercially and politically. It covers the institutions used to advance cultural diplomacy and focuses on their use in nation branding as a form of “soft power”. Design/methodology/approach – Review of the various key institutions involved, with examples. Findings – Increasing use of cultural diplomacy by companies and nations to enhance their profile to assist in gaining competitive advantage in exports, foreign trade, attracting inward investment and tourism. Emphasises its value and methods as an important part of training and development. Research limitations/implications – Selective review of recent good practice. Practical implications – Highlights key areas of success and also examines areas where success has been tempered by altered circumstances at a later date. Originality/value – The review is backed by critical examination and analysis of the recent use of institutions involved.

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