scholarly journals ANALISIS KEMAMPUAN PENGGUNA DALAM MENGGUNAKAN E-COMMERCE SHOPEE DENGAN METODE TECHNOLOGY ACCEPTANCE MODEL (TAM)

2020 ◽  
Vol 1 (2) ◽  
pp. 77-84
Author(s):  
Delvy Chaniago ◽  
Muhammad Akbar

In 2009 Shopee is a platform electronic trading that was founded as the first market mobile-centric social where Shopee application users can shop, sell and explore anytime via smart phones safely and practically. Shopee application is influenced by several factors to produce a shopping system that fits the needs of its users, does not rule out the possibility that there are still users who feel disappointed with services Shopee, this is what makes the application users feel disappointed. in-depth measurement of which factors influence the attitude of acceptance of Shopee application among students. The research method uses exploratory with the number of respondents as many as 100 students. Data analysis techniques use technology acceptance models (TAM). The results showed that the factors Perceived usefulness, Perceived ease of use, Attitude, and Intention to use all had a significant effect on the acceptance of the use of Shopee applications among students. The overall test results producedR adjusted squares are by0.550 or 55% with T value on Perceived ease of use on Attitude having a value of 7.861, Perceived ease of useof Perceived ease of use has a value of 9,777, Attitude to Intention to use has a value of 8,476 so that these results indicate that the T value is greater than the 5% significance level and it can be concluded that the Perceived usefulness, Perceived ease of use, Attitude, and Intention to use mutual factors have a significant effect on Shopee application users among Students. Pada tahun 2009 Shopee merupakan platform perdagangan elektronik yang didirikan sebagai pasar mobile-sentris sosial yang pertama dimana pengguna aplikasi Shopee ini dapat melakukan belanja, menjual, dan menjelajahi kapan saja melalui ponsel pintar dengan aman dan praktis. Aplikasi Shopee dipengaruhi dari beberapa faktor untuk menghasilkan sistem belanja yang sesuai dengan kebutuhan penggunanya, tidak menutup kemungkinan bahwa masih ada pengguna yang merasa dikecewakan dengan pelayanan Shopee, hal inilah yang membuat para pengguna aplikasi merasa dikecewakan.Untuk meningkatkan kemudahan dan kenyamanan pengguna sistem maka perlu adanya pengukuran yang mendalam mengenai faktor mana yang mempengaruhi sikap penerimaan pengguna aplikasi Shopee di kalangan Masyarakat. Metode penelitian menggunakan eksploratori dengan jumlah responden sebanyak 100 orang pengguna. Teknik analisis data menggunakan technology acceptance model (TAM). Hasil penelitian menunjukkan bahwa faktor Perceived usefulness, Perceived ease of use, Attitude, dan Intention to use semua berpengaruh signifikan pada penerimaan penggunaan aplikasi Shopee dikalangan Mahasiswa. Hasil pengujian secara keseluruhan yang dihasilkan R squares adjusted sebesar 0.550 atau 55% dengan nilai T value pada Perceived ease of use terhadap Attitude memiliki nilai sebesar 7.861, Perceived ease of useterhadap Perceived ease of use memiliki nilai sebesar 9.777, Attitude terhadap Intention to use memiliki nilai sebesar 8.476 sehingga hasil ini menunjukkan bahwa nilai T value lebih besar dari taraf signifikansi 5% dan dapat diambil kesimpulan bahwa faktor Perceived usefulness, Perceived ease of use, Attitude, dan Intention to use saling berpengaruh signifikan terhadap pengguna aplikasi Shopee di kalangan pengguna..

2019 ◽  
Vol 24 (1) ◽  
pp. 100-113
Author(s):  
Filona ◽  
Misdiyono

With the rapid growth of information technology, electronic money has played an important and central role in the e-payment. Development of electronic money is able to create a trend less-cash society, which is a society’s behavior using non- cash transactions by utilizing the simplicity offered through electronic transactions. The purpose of this research is to determine the factors affecting the intention to use electronic money. We designed a questionnaire and used it to survey a simple random sampling of people who use of e-money in DKI Jakarta. The actual samples used for the study are 125 respondents. We analyzed the data using Structured Equation Modeling to evaluate the strength of the hypothesized effects. The result of the analysis showed that perceived ease of use has no significant effect on attitudes towards the use of e-money. Perceived ease of use has a significant effect on the perceived usefulness of e-money. Perceived usefulness has no significant effect on the intention to use e-money. Perceived usefulness has a significant effect on attitudes towards the use of e-money. Attitude has a significant effect on the intention to use e-money. Subjective norm has a significant effect on the intention to use e-money. Perceived behavioral control has no significant effect on the intention to use e-money. Keywords: electronic money, technology acceptance model, the theory of planned behavior.


2021 ◽  
Author(s):  
Rurid Dwi Anggraeny ◽  
Imam Baihaqi

The e-commerce industry has the potential to be one of the drivers of the domestic economy. One of the impacts of the advancement of e-commerce is the emergence of many online-based marketplaces or so-called e-marketplaces. However, a lot of these online marketplaces sell 90% imported products. In addition, the outbreak of Covid-19 in Indonesia has prompted the government to establish several policies that have significantly reduced MSME performance by up to 70-100%. This study aimed to provide an empirical analysis of the influence of factors based on the Technology of Acceptance Model (TAM) approach, namely e-marketplace self-efficacy, complexity, perceived usefulness, perceived ease of use, attitude towards using, behavioral intention to use, and actual technology use in e-marketplaces. The sample consisted of MSMEs in East Java, especially those engaged in the food and beverage industry sector with ready-to-eat processed food products whose business activities use the Shopee e-marketplace application platform. This is an online shopping marketplace focused on mobile platforms. There were 150 respondents. The Structural Equation Model (SEM) was used. E-marketplace self-efficacy, complexity, perceived usefulness, perceived ease of use, attitude towards using, behavioral intention to use, and actual technology use in e-marketplaces all had positive effects on each other. This showed that a system that offers convenience will improve behavior, habits, and performance for MSMEs in using e-marketplace activities. The theoretical and methodological implications and opportunities for further research are discussed. Keywords: MSMEs, e-marketplace, technology acceptance model


2016 ◽  
Vol 12 (1) ◽  
pp. 13
Author(s):  
Wahyu Prabawati Putri Handayani ◽  
Mugi Harsono

Abstrak: Aplikasi Technology Acceptance Model (TAM) Pada Komputerisasi Kegiatan Pertanahan. Tujuan penelitian ini adalah untuk menguji dan menganalisis pengaruh Technology Acceptance Model (TAM) Pada Komputerisasi Kegiatan Pertanahan. Sebuah metodologi survey digunakan untuk mengumpulkan data 100 karyawan. Path analysis menunjukkan bahwa (1) Computer self-efficacy berpengaruh pada persepsi kemudahan penggunaan dan persepsi manfaat teknologi, (2) Persepsi kemudahan penggunaan teknologi berpengaruh pada persepsi manfaat dan sikap untuk menggunakan teknologi, (3) Persepsi manfaat teknologi berpengaruh pada sikap dalam menggunakan teknologi, dan (4) Sikap untuk menggunakan teknologi berpengaruh pada niat untuk menggunakan teknologi. Kata kunci: Technology Acceptance Model (TAM), computer self-efficacy, persepsi manfaat teknologi, sikap menggunakan teknologi, niat menggunakan teknologi Abstract: Application of Technology Acceptance Model (TAM) On Computerized Land Activities. The purpose of this study was to examine and analyze the effect of the Technology Acceptance Model (TAM) on computerized land activities. A survey methodology used to collect data of 100 employees. The results indicated that (1) Computer self-efficacy affected the perceived ease of use and usefulness of the technology, (2) the perceived ease of use technology affected of perceived usefulness and attitude towards using technology, (3) the perceived usefulness affected attitude towards using technology, and (4) the attitude to use technology affected intention to use technology. Keywords: Technology Acceptance Model (TAM), computer self-efficacy, perceived usefulness, attitude to use technology, intention to use technology


2019 ◽  
Vol 4 (2) ◽  
pp. 186-195
Author(s):  
Erma Setiawati ◽  
Rina Trisnawati ◽  
Ulfi Diana

The purpose of this study was to determine the acceptance of Hospital Management Information Systems related to accounting transactions using the Technology Acceptance Model (TAM) methode. Constructs in TAM used are Perceived Ease of Use, Perceived Usefulness, Behavior Intention to Use, and Actual Technology Usage. The population in this study were users of systems related to accounting transactions, with a total of 150 people. The sampling technique using the convenience non random sampling method. The data in this study were obtained by distributing questionnaires to 150 respondents. Data analysis using SEM-PLS with WarpPLS 5.0 software. The results showed that Perceived ease of use had an effect on Perceived usefulness and Behavior Intention to Use. Whereas, Perceived Usefulness influences Behavior Intention to Use, and Behavior Intention to Use has an effect on Actual Technology Usage. Keywords: Technology Acceptance Model, Partial Least Square, Hospital Management Information System, Accounting Management System


Author(s):  
Ronnie H. Shroff ◽  
Christopher C. Deneen ◽  
Eugenia M. W. Ng

<span>In recent years, instructors have had an increasing interest in integrating Internet based technologies into their classroom as part of the learning environment. Compared to studies on other information systems, student users' behaviour towards e-portfolios have not been assessed and thoroughly understood. This paper analyses the Technology Acceptance Model (TAM) in order to examine students' behavioural intention to use an electronic portfolio system, meaning how students use and appropriate it within the specific framework of a course. An E-Portfolio Usage Questionnaire was developed using existing scales from prior TAM instruments and modified where appropriate. Seventy-two participants completed the survey questionnaire measuring their responses to perceived usefulness (PU), perceived ease of use (PEOU), attitudes towards usage (ATU) and behavioural intention to use (BIU) the e-portfolio system. The results of the study indicated that students' perceived ease of use (PEOU) had a significant influence on attitude towards usage (ATU). Subsequently, perceived ease of use (PEOU) had the strongest significant influence on perceived usefulness (PU). The research further demonstrated that individual characteristics and technological factors may have a significant influence on instructors to adopt e-portfolio into their courses. Results suggest that TAM is a solid theoretical model where its validity can extend to an e-portfolio context.</span>


2020 ◽  
Vol 23 (3) ◽  
pp. 179
Author(s):  
Rosdiana Sijabat

This study explores the impact of perceived usefulness, perceived ease-of-use, and perceived risks of using electronic tax filing (e-Filing) on the intention to use e-Filing through a technology acceptance model framework. The theoretical foundation used in this study is the technology acceptance model (TAM) on 201 valid questionnaires completed by Indonesian taxpayers. The data collected was analyzed by structural equation modelling using SmartPLS (3.0 Version). The results of the study revealed that e-Filing’s perceived usefulness and risk were significantly associated with intention to use, while perceived ease-of-use did not have a significant effect. Although the influence of perceived risks significantly mediated the influence of perceived usefulness, it did not significantly mediate the influence of ease-of-use. Gender was found to significantly moderate the influence of e-Filing’s perceived usefulness, but not to moderate the influence of perceived ease-of-use. Importance-Performance Matrix Analysis (IPMA) finds that the intention to use e-Filing is most strongly influenced by its perceived usefulness and perceived risk. This implies that policymakers must highlight the perceived usefulness and communicate the perceived risks of e-Filing to ensure taxpayers are willing to use the system. To the best of the author’s knowledge, this study is the first to examine both mediation and moderation to analyze the adoption of technology in Indonesia’s taxation system and offer a policy perspective through IPMA.


2020 ◽  
Vol 11 (1) ◽  
pp. 1-16
Author(s):  
Isaac Kofi Mensah

This study examined the moderating effect of electronic word of mouth (eWOM) communications on the relationship between the perceived usefulness (PU) and perceived ease of use (PEOU) of mobile government services and the intention to use mobile government services. The Technology Acceptance Model was used as the theoretical framework and the data analysis was done with SPSS. The results have shown that there was a significant moderating impact of eWOM on both the relationship between PU and PEOU and the intention to use mobile government services. In addition, perceived usefulness and perceived ease of use of mobile government service were significant in determining the intention to use mobile government services. Also, PEOU was found to be a determinant of the PU of mobile government services. The implications of these findings are discussed.


2019 ◽  
Vol 11 (11) ◽  
pp. 2998 ◽  
Author(s):  
Fawad Ahmed ◽  
Yuan Jian Qin ◽  
Luis Martínez

Technology brings green sustainable management practices to the workplace. It is important to ascertain the factors that enable or inhibit employees’ perceptions towards technology adoption. Corporate sustainability and sustainable management practices partially depend on employees for the successful implementation of technological changes in the workplace. This study aims at applying the technology acceptance model (TAM) from an employees’ user-perspective. It addresses those factors that form employee readiness for e-business and enable their intention to use e-business technologies such as decision support systems (DSS). It focuses on technology intensive firms while combining Davis’ technology acceptance model and Lai and Ong’s employee readiness for e-business (EREB) model. A survey questionnaire was used to collect the data for this cross-sectional study from 331 employees of 28 well-established small and medium-sized e-businesses located in the United Kingdom. The outcomes show that the four dimensions of EREB explain the 58.2% of variance in perceived ease of use and the 50.2% of variance in perceived usefulness. Together, perceived usefulness and perceived ease of use explain the 51.8% of variance in intention to use while fully mediating the relationship between higher order EREB construct and intention to use DSS.


2020 ◽  
Vol 11 (4) ◽  
pp. 27-47
Author(s):  
Isaac Kofi Mensah

This study explored the impact of political trust on the adoption of e-government services in China. The data for this study was generated through a research questionnaire instrument. The technology acceptance model (TAM) was used as the theoretical framework for the study while the analysis was done with SPSS. The results indicated that political trust is a significant predictor of the intention to use e-government services. The results also demonstrated that whilst political trust was not significant in predicting the perceived usefulness of e-government services, it was significant in determining the perceived ease of use of e-government services. In addition, this study has shown that political trust has a significant moderating effect on both the impact of perceived usefulness and perceived ease of use on the intention to use e-government services. The implications of these findings are discussed.


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