scholarly journals FROM BUZZFEED CREATOR TO (IN)DEPENDENT YOUTUBER - MANAGING PRECARIOUS LABOUR THROUGH GOSSIP

2021 ◽  
Author(s):  
Aikaterini Mniestri ◽  
Vanessa Richter
Keyword(s):  
Discourse Analysis ◽  
Cultural Production ◽  
Knowledge Exchange ◽  
Popular Discourse ◽  
Content Creation ◽  
Platform Governance ◽  
Production Research ◽  
Youtube Videos ◽  
False Friend ◽  
Toxic Culture

Several known Buzzfeed Creators have left the company’s toxic culture by beginning a career as YouTubers. They hoped that their Buzzfeed audience would migrate to support their company-independent channel. Often represented as a move towards independence by creators, cultural production research (Nieborg & Poell, 2018; Burgess et al. 2020) has shown that creators are platform and audience dependent for viability. Therefore, we are questioning whether being an (in)dependent YouTuber would be more precarious than being an employed Buzzfeed creator. How does the migration from Buzzfeed to YouTube creator offer both independence and a host of new contingencies? Situating a content and discourse analysis of “Why I left Buzzfeed” YouTube videos and comments within academic and popular discourse, we understand these videos as sources of ‘gossip’ (Bishop, 2018) defined as “loose, unmethodological talk that is generative” (2590). Gossip can be beneficial to ex-Buzzfeed creators building on their Buzzfeed association to boost algorithmic visibility. Additionally, gossip is a valuable form of knowledge exchange for content creators to stay informed on discourse, support one another, and communicate their perspective on former Buzzfeed content. Gossip also allows us as researchers to break through the blackbox of YouTube content creation to better comprehend precarity as multifaceted. We hypothesize that creators have to balance different aspects of precarity depending on Buzzfeed as employer or YouTube as distributor. The imaginary of independence is a false friend as both employed and self-employed creators are dependent on platform governance and their platform public (Mniestri & Gekker, 2020) for success.

scholarly journals INTERTEXTUAL VIRALITY AND VERNACULAR REPERTOIRES: INTERNET MEMES AS OBJECTS CONNECTING DIFFERENT ONLINE WORLDS

2019 ◽  
Vol 59 (3) ◽  
pp. 157-169 ◽  
Author(s):  
MARIA CAROLINA ZANETTE ◽  
IZIDORO BLIKSTEIN ◽  
LUCA M. VISCONTI
Keyword(s):  
Cultural Production ◽  
Production Research ◽  
Online Consumer ◽  
Historical Trajectory

ABSTRACT This work describes the trajectory of Internet memes, their main characteristics, and their relationship with the fields of virality literature and cultural production research. We explore the historical trajectory of internet memes and identify their constitutional features (vernacularism, virality, and intertextuality). We also propose that memes are objects that act as provocateurs; this is because they are carriers of meaning that reflect the repertoires of closed communities. However, they acquire new reflected repertoires in the process of being transmitted intertextually among consumers. As such, this work both clarifies the intertemporal and logical interdependencies between online cultural production and virality, as well as unveil the linking power of vernacular backgrounds and shared expressive practices (in our context, elaboration of common memes) for online consumer collectivities.

scholarly journals The platformization of cultural production: Theorizing the contingent cultural commodity

2018 ◽  
Vol 20 (11) ◽  
pp. 4275-4292 ◽  
Author(s):  
David B Nieborg ◽  
Thomas Poell
Keyword(s):  
Political Economy ◽  
Cultural Production ◽  
Pricing Strategies ◽  
Market Structures ◽  
Business Studies ◽  
Software Studies ◽  
Platform Governance ◽  
Production Distribution ◽  
Cultural Content ◽  
Cultural Commodity

This article explores how the political economy of the cultural industries changes through platformization: the penetration of economic and infrastructural extensions of online platforms into the web, affecting the production, distribution, and circulation of cultural content. It pursues this investigation in critical dialogue with current research in business studies, political economy, and software studies. Focusing on the production of news and games, the analysis shows that in economic terms platformization entails the replacement of two-sided market structures with complex multisided platform configurations, dominated by big platform corporations. Cultural content producers have to continuously grapple with seemingly serendipitous changes in platform governance, ranging from content curation to pricing strategies. Simultaneously, these producers are enticed by new platform services and infrastructural changes. In the process, cultural commodities become fundamentally “contingent,” that is increasingly modular in design and continuously reworked and repackaged, informed by datafied user feedback.

Gender moderation and moderating gender: Sexual content policies in Twitch’s community guidelines

2020 ◽  
pp. 146144482094248
Author(s):  
Andrew Zolides
Keyword(s):  
Discourse Analysis ◽  
Digital Media ◽  
Cultural Production ◽  
Gender Relations ◽  
Sexual Politics ◽  
Live Streaming ◽  
Sexual Content ◽  
Policy Documents ◽  
Gender Moderation

With the rise in prominence of live-streaming as a cultural production, a form of socialization, and an economic marketplace, this article is concerned with the ways content moderation policies and community guidelines implicitly foster harmful understandings of gender. Looking at Twitch specifically, I demonstrate through discourse analysis of platform policy documents as well as community discourse in relation to a 2018 update to the Twitch Community Guidelines as to how gender is understood, constructed, and ultimately reinforced through dominant ideological frames. I argue that the sexual politics of Twitch (and other streaming sites) resulting in marginalized and hegemonic patriarchal gender relations is a consequence of more than misogynistic culture but is in fact reinforced through the platform and the enacted policies associated with that platform. This results in cultural, social, and economic disadvantages for women online and is reflective of platform moderation’s impact on larger gendered divides across digital media spaces.

scholarly journals The Discourse Analysis and Pragmatic meanings of ta:lʕ in Jordanian Spoken Arabic

2017 ◽  
Vol 7 (4) ◽  
pp. 22
Author(s):  
Hatmal Odeh Al-Khalidy
Keyword(s):  
Discourse Analysis ◽  
Point Of View ◽  
Discourse Marker ◽  
Analytical Point ◽  
Youtube Videos ◽  
Spoken Arabic

The current study attempts to investigate the discourse analysis and pragmatic meanings of the discourse marker ta:lʕ in Jordanian Spoken Arabic as used in TV comedy series. The data analyzed consisted of some YouTube videos each one lasted approximately for 45 minutes whereas some of them lasted nearly for 15 minutes. The investigator found that, ta:lʕ has eight different meanings based on the context in which it is used. Moreover, the recordings were transcribed and analyzed for the purpose of identifying the of ta:lʕ from a discourse and pragmatics analytical point of view.

Grammars of contestation and pluralism: Paulo Freire’s action in Brazil’s periphery and the rise of right-wing discourse on YouTube

2020 ◽  
Vol 82 (5) ◽  
pp. 474-489 ◽  
Author(s):  
Helton Levy
Keyword(s):  
Discourse Analysis ◽  
Gender Issues ◽  
Right Wing ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Critical Action ◽  
Youtube Videos ◽  
And Gender ◽  
One Year ◽  
The Right

This article examines YouTube videos that feature right-wing discourses from Brazil’s periphery based on perspectives extracted from Paulo Freire’s ideas of action for liberation. The findings from a survey conducted from one year before the 2018 elections until one year later combined with a multimodal discourse analysis have pointed to the formation of a new grammar of contestation that discusses socioeconomic, racial, and gender issues in a discourse identified with the right. The Freirean notion of action helps to enlighten aspects that indicate the rise in critical action and pluralism from the periphery, despite the politics of the right that a few media producers have entertained.

scholarly journals BUILDING COMIC IMAGINATION THROUGH POLITICAL PARODY: A CRITICAL DISCOURSE ANALYSIS ON DONALD TRUMP IN THE PRESIDENT SHOW AND SATURDAY NIGHT LIVE’S THE PRESIDENTIAL DEBATE

2020 ◽  
Vol 7 (2) ◽  
pp. 83
Author(s):  
Isna Ardyani Fataya
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Critical Discourse ◽  
Saturday Night ◽  
Political Comedy ◽  
Humor Theory ◽  
Youtube Videos ◽  
Saturday Night Live ◽  
Political Decisions ◽  
Presidential Debate

The number of Americans watching political comedy shows has significantly growing recent years. The views increase as TV channels spread their programs into social media, such as YouTube. The comic and funny aspects depicted in the political parody can be in the forms of imitation, impersonation, and reflection of one’s character, expression, and appearance. This paper aims to investigate American TV programs, The President Show and Saturday Night Live’s The Presidential Debate, by employing humor theory seen from Van Dijk’s critical discourse analysis. The dialogues used by the impersonators are analyzed to figure out the elements of funny features, comedy, and parody. Hence, the purpose of this study is to answer whether or not the discourse mechanism can build humor in The President Show and Saturday Night Live’s The Presidential Debate. The data apply ten Comedy Central’s YouTube videos and four Saturday Night Live’s YouTube videos. The data comprises of political and power discourse. The analysis concludes that both shows utilize some aggressive strategies to criticize Trump’s character, such as metaphor to represent policies, contrast to illustrate positive self-representation, and hyperbole to demonstrate racism. While Saturday Night Live applies Hillary Clinton to contrast Trump’s image. Saturday Night Live contrast Trump by applying strategies such as disclaimer, implication, incongruity, aggressive, and illustration to criticize his personalities and his controversial political decisions.

Discussing the populist features of anti-refugee discourses on social media: an anti-Syrian hashtag in Turkish Twitter

2020 ◽  
Author(s):  
Mehmet Gökay Özerim ◽  
Juliette Tolay
Keyword(s):  
Social Media ◽  
Discourse Analysis ◽  
Network Analysis ◽  
Political Context ◽  
The Other ◽  
Popular Discourse ◽  
Echo Chambers ◽  
The Impact

Abstract This article discusses whether it is possible to frame anti-refugee discourse on social media as a form of populism by analysing the case study of the hashtag #ülkemdesuriyeliistemiyorum (#IdontwantSyriansinmycountry), which emerged on Twitter in Turkey in 2016. Both network analysis and discourse analysis are used in order to delineate the characteristics of the tropes associated with the hashtag, to identify the existence of populist elements, as well as to scrutinize the linkage of the hashtag with the broader political context. The study shows that some elements of a populist discourse clearly exist (simple and popular discourse, anti-foreigner), while some others are missing (the existence of a leader). Most importantly, the discussion of the other elements (dichotomous views, othering and anti-elite) highlight the need to better conceptualize and contextualize these features to understand the connection between anti-elite (populism) and anti-foreigner discourses (nativism), the impact of tagged tropes such as a hashtag that can poke holes in echo chambers and the distinction between the concepts of anti-elitism and anti-establishment (especially in specific political contexts such as Turkey).

scholarly journals CLASSROOM INTERACTION PATTERNS IN EFL CLASSROOM AT JAKARTA INTENSIVE LEARNING CENTRE (JILC)

2018 ◽  
Vol 6 (2) ◽  
Author(s):  
Lisanty AD Indira Fibri
Keyword(s):  
High School ◽  
Discourse Analysis ◽  
Data Collection ◽  
Junior High School ◽  
Knowledge Exchange ◽  
Classroom Interaction ◽  
Study Finding ◽  
Qualitative Approach ◽  
Interaction Patterns ◽  
Teacher Students

This study aims at revealing what are the interaction patterns, interaction exchanges, and impacts of interaction in EFL Classroom. The samples of this study are the teacher and students of junior high school in one of the courses in Makassar, namely Jakarta Intensive Learning Centre (JILC). The approach employed in this study is qualitative approach. The type of this study belongs to discourse analysis (DA). Data collection of this study was conducted through (1) recording, (2) observation, and (3) interview. The study findings shows that the used of teacher students pattern as the dominant pattern that the teacher applied. The knowledge exchange is the dominant exchange that the teacher applied in classroom, it depends on the material that the teacher transferred for her students. The study finding shows the positive impacts from interaction that the teacher applied in EFL Classroom.

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