The article is devoted to the consideration of the features of the verbalization of the concept HAIR in the English language. The purpose of the work is to examine the structure of the English concept HAIR as a fragment of the English-language picture of the world of the English-speaking society. The main attention is focused on the analysis of the language embodiment of the given concept in the naïve and professional varients of the picture of the world. The English concept HAIR is a fragment of the conceptual picture of the world, which is reflected in the language picture of the world, namely in its three fragments, verbalized by the constituents of the lexical-semantic groups, distinguished according to the somatic feature. They are head hair, facial hair, body hair. The analysis of the language and speech material showed that the structure of the English concept HAIR in the naive picture of the world is a three-component formation, which consists of a core, a nuclear zone and a periphery. The core includes such conceptual features as somatic and gender. The nuclear zone includes objective and various associative conceptual features, namely: age, thinness, protection, beauty, strength / success, value. The periphery of the concept consists of socially-identifying functions - professional, religious and social-group. The core of the concept HAIR in the professional picture of the world includes such conceptual features as somatic, gender, structure and development. The nuclear zone includes objective conceptual features, namely: health, age, protection. The periphery of the concept consists of professional, religious, and social-group social-identifying functions. Thus the periphery of the given concept in the two variants of the picture of the world is identical. The prospects for further research are seen in the consideration of the mentioned aspects of verbalization on the material of English artistic speech as well as professional discourse.