scholarly journals International Marketing in Crises Situation in Turkey

2015 ◽  
Vol 1 (1) ◽  
pp. 1 ◽  
Author(s):  
Ilkay Karaduman ◽  
Ovais Vohra
Keyword(s):  
Market Share ◽  
Research Study ◽  
Research Work ◽  
Marketing Strategies ◽  
Investment Climate ◽  
Primary Research ◽  
Regulatory Frameworks ◽  
Growing Economy ◽  
Promotional Messages

<p>This research study is conducted with the primary aim of exploring effective marketing strategies in times of crisis; using Turkey as a case study. The purpose of current study is to assess the crisis situation prevailed in Turkey The study focus on the crises situation in Turkey and recommend the number of different marketing strategies for Turkish companies  in order to retain their market share in crises situation.</p><p>Turkey is the growing economy however bigger challenges still persist. Current account deficits are still looming large on Turkey with financial turmoil that is striking constant troubles. These problems need to be tackled along with outgrowing the local business with the help of strategic marketing and communication’s plan to handle economic troubles, otherwise with these set of problems at hand, Turkey is likely to suffer even more in coming time.</p>The researcher has attempted to provide a number of recommended actions as suggestions that were primarily derived from a combination of secondary and primary research work undertaken within its fold. Through promoting positive features about an offered product and through converting bad promotional messages into good ones, the company can attract more customers and leads into a business. Price penetration strategy and other marketing strategies discussed that may help companies to maintain their market share in crises situation. The results of the study and the underlying survey identified the key areas of improvement in the Turkish investment climate; stating that strong regulatory frameworks, growth of the private sector and innovation policies along with employee generation are some recommended options that can go a long way in developing the markets.

scholarly journals AN EXPLORATORY RESEARCH STUDY OF MARKETING STRATEGIES OF IDBI FEDERAL INSURANCE CO. LTD

2021 ◽  
pp. 478-483
Author(s):  
Himanshi Goyal ◽  
Dr. Navneet Joshi ◽  
Sanjive Saxena
Keyword(s):  
Life Insurance ◽  
Coming Out ◽  
Research Study ◽  
Research Work ◽  
Marketing Strategies ◽  
Insurance Companies ◽  
Primary Data ◽  
Exploratory Research ◽  
Insurance Company ◽  
Insurance Cover

This paper is covers the exploratory research study on the marketing strategies of IDBI Federal Insurance, Company. In the Indian context, Insurance companies are playing a major role in the development of Indian economy. With the entry of many private players in the insurance industry, the competition has risen manifold and hence insurance companies are coming out with innovative marketing strategies to woo the customer. This was the reason for narrowing down the scope of the research work. The present paper is an exploratory research study on the marketing strategy of IDBI Federal Insurance Company. The paper seeks to address the following objectives (a) To determine the marketing strategies of IDBI Federal Life Insurance Co. Ltd (b) To determine the means and mechanism deployed by IDBI Federal Life Insurance Co. Ltd. Applying the marketing mix and to determine the effectiveness of the strategy and (c) to understand the reasons which provide competitive advantage to IDBI Federal Life Insurance Co. Ltd. The paper is developed on the basis of elementary primary and secondary data available in the Internet and other documents and journals. The design of the paper follows a structured approach. The literature review resulted in the generation of the research objectives. The primary data was collected by means of Google Forms and MS Excel was used for data analysis. Descriptive Statistics is used to arrive at the findings and interpretation. The findings indicate that the majority of the people seek insurance cover for the purpose of having risk cover and availing several benefits associated with the life insurance policies. Further, the findings indicate that there is a need to capitalize social media platform for generating awareness to drive the market growth. KEY WORDS: IDBI, Insurance, Marketing, Policies, Strategies

scholarly journals ANALISIS PEMILIHAN KARTU GSM PRABAYAR DI KALANGAN MAHASISWA DENGAN PENDEKATAN RANTAI MARKOV (Studi Kasus pada Mahasiswa Universitas Bunda Mulia, Jurusan Manajemen, Semester 8)

2017 ◽  
Vol 6 (1) ◽  
Author(s):  
Indra Indra ◽  
Lanang Diayudha
Keyword(s):  
Market Share ◽  
Marketing Strategies ◽  
Preference Scale ◽  
Descriptive Research ◽  
Brand Switching ◽  
Switching Pattern ◽  
The Future ◽  
The Many ◽  
Markov’S Chain

<p>The many variety of GSM card and services enables the customers to change brands easily. This has caused a tighter competition between the brands. In order to face the competition, GSM operators need to understand the customers’ perception and judgment on the preference scale toward the atribute of the products and services. GSM card operators also need to understand the brand switching pattern and its competitior position in analysing the market today or in the future. By the analyses, the operator hopes to acquired some description of their position and product situation among the tight competition between4 operators. The description can then be used as input in determining the marketing strategies for the future. The objects in this research are analyzed using Markov’s chain method on brand switching. The analysis on customer’s judgments on the product attributes and services is aided by the use of descriptive statistics. The case study is performed on the 8th semester students of Bunda Mulia University, majoring in Management. The population is 105 students. The research method is by using survey and the type of research is descriptive research. The data collecting technique is through the use of questionnaire and literary review. The results shows that the source of reference of the customer’s choice which is 3.81% from the event, 12.38% from families, 29.52 from commercials, 45.71% from friends, and 8.57% from other unspecified sources. The prediction of the market from the five operators in consequential orders are (0.0695, 0.6401, 0.0295, 0.1207, 0.1402), and the prediction of equilibrium moment are (0.0218, 0.5805, 0.0264, 0.117, 0.2543).The biggest market share is owned by XL which is 64.01%, and the smallest is by mentari with the share of 2.95%. The biggest sorce of reference for the students in choosing operators is from promotion events with the percentage of 30.81% and from friends is only 19.88%. Looking at this result it can be suggested that operators should increase their services and increase their promotion events in gaining the market share of GSM users.</p><p> </p><p>Keyword : GSM cards, brand switching, Markov’s chain, market share</p>

scholarly journals PATANJALI: Discoverer, Differentiator and Disruptor’

2016 ◽  
Vol 7 (2) ◽  
pp. 56
Author(s):  
Sumesh Raizada
Keyword(s):  
Market Share ◽  
Product Category ◽  
Marketing Strategies ◽  
Competitive Market ◽  
Branding Strategies ◽  
Short Span ◽  
Traditional Marketing ◽  
Game Changer ◽  
Sales Strategies

‘However old the product category may be, there is always a scope for innovation’. To be a disruptor, firm need to be an innovator in creating demand and adopting unique branding strategies. Present paper is a case study of Patanjali, a rapidly growing FMCG and Ayurveda brand in India, which has within a short span of time, changed the dynamics of MNC dominated market. Firms such as Hindustan Unilever, Nestle, P&G, Colgate Palmolive, Gillette, Dabur, Godrej Consumers, etc. are now revisiting their traditional marketing strategies, to retain their customers. Patanjali has demonstrated that a new entrant in a competitive market can very well succeed by becoming a game changer and differentiator. Present paper shall trace the journey of brand Patanjali and explore the distinguishing approaches that have brought it in the league of reputed brands. It shall attempt to identify the errors committed by the competitors and their possible future tactics to defend the market share. Upcoming challenges and expansion plans of the firm shall also be discussed briefly. Paper shall finally conclude by summarizing the sales strategies of Patanjali and key learnings out of them. The data and information have been sourced from the newspapers and related websites.

Ariel Egypt

2011 ◽  
pp. 205-217
Author(s):  
Ahmed Tolba
Keyword(s):  
Market Share ◽  
Marketing Strategies ◽  
The Past ◽  
Long Time ◽  
Market Leader ◽  
And Performance ◽  
Fierce Competition

This case study examines the past and present challenges facing Ariel, a long-time market leader in the detergent sector in Egypt whose market share has started to slip. In particular, it examines the marketing strategies and performance of Ariel High Suds, which is witnessing a declining market share as well as a decline in the overall high-suds market due to fierce competition and the growing low-suds market in Egypt.

Ariel Egypt

E-Marketing ◽  
2012 ◽  
pp. 507-519
Author(s):  
Ahmed Tolba
Keyword(s):  
Market Share ◽  
Marketing Strategies ◽  
The Past ◽  
Long Time ◽  
Market Leader ◽  
And Performance ◽  
Fierce Competition

This case study examines the past and present challenges facing Ariel, a long-time market leader in the detergent sector in Egypt whose market share has started to slip. In particular, it examines the marketing strategies and performance of Ariel High Suds, which is witnessing a declining market share as well as a decline in the overall high-suds market due to fierce competition and the growing low-suds market in Egypt.

scholarly journals Examining causality between market share and competitiveness: case study textile industry

2020 ◽  
Vol 71 (04) ◽  
pp. 364-370
Author(s):  
NIKOLA V ĆURČIĆ ◽  
NIKOLA RADIVOJEVIĆ ◽  
ALEKSANDAR GRUBOR ◽  
ZORAN D. SIMONOVIĆ
Keyword(s):  
Emerging Markets ◽  
Market Share ◽  
Bosnia And Herzegovina ◽  
Textile Industry ◽  
Research Study ◽  
Research Results ◽  
Industrial Sectors

The paper dealt with the existence of causality in Granger’s sense between competitiveness and market share, and vice versa, on emerging markets so as to answer the question whether it is possible to forecast the movement of the market share of an enterprise based on the data about the movement of the competitiveness of that enterprise. The research study was carried out on 96 textile companies from Serbia, Montenegro, and Bosnia and Herzegovina. The results of research have shown that relationship between competitiveness and market share is generally weak and in many industrial sectors it is nonexistent. In other words, the research results reveal that the existence of causality in Granger’s sense between competitiveness and market share on the selected emerging markets depends on the branch of textile industry.

scholarly journals Digital Tourism Marketing 4.0 Collaborative Strategy for Banggai Brothers Area, Central Sulawesi, Indonesia

2020 ◽  
pp. 25-38
Author(s):  
Rully Anggi Akbar ◽  
Tri Kuntoro Priyambodo ◽  
Hendrie Adji Kusworo ◽  
Chafid Fandeli
Keyword(s):  
Marketing Strategy ◽  
Study Design ◽  
Research Study ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Tourism Marketing ◽  
Regional Tourism ◽  
Digital Collaboration ◽  
Central Sulawesi

Aims: This study aims to analyze the obstacles in digital tourism marketing in The Banggai brothers area (Banggai Luwuk, Banggai Islands, Banggai Laut), Central Sulawesi, to analyze the digital marketing strategies that have been applied and to formulate an effective collaborative digital tourism marketing strategy that can be used, and applied to the Banggai brothers in the future. Study Design: This research study design is a qualitative study Place and Duration of Study: This research was conducted in the Banggai brothers (Banggai Luwuk, Banggai Islands, Banggai Laut) Central Sulawesi, Indonesia, in February - June 2020. Methodology: This qualitative research method uses a case study. Collecting data through interviews and direct observation with regional tourism offices, destination management, local communities, and visitors to tourism objects in the Banggai brothers. Data analysis using Grounded Analysis (Reduction, Display, and Drawing Conclusion / Verification). Results: The result of this research is The dominant problem is the limited human resources in tourism. Conclusion: The marketing strategy plan aimed at the Banggai Brothers area is Digital collaboration tourism, namely; Planning phase using a collaborative market system. The implication of this research can help create a collaborative tourism marketing strategy 4.0 based on internet use, especially social media, for the Banggai area and destinations throughout Indonesia.

Marketing communication objectives through digital content marketing on social media

2020 ◽  
pp. 79-104
Author(s):  
Janice J. Nieves-Casasnovas ◽  
Frank Lozada-Contreras
Keyword(s):  
Social Media ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Digital Content ◽  
Media Content ◽  
Marketing Communication ◽  
Case Study Design ◽  
Multiple Case ◽  
Content Marketing

The purpose of this study was to determine what type of marketing communication objectives are present in the digital content marketing developed by luxury auto brands with social media presence in Puerto Rico, particularly Facebook. A longitudinal multiple-case study design was used to analyze five luxury auto brands using content analysis on Facebook posts. This analysis included identification of marketing communication objectives through social media content marketing strategies, type of media content and social media metrics. Our results showed that the most used objectives are brand awareness, brand personality, and brand salience. Another significant result is that digital content marketing used by brands in social media are focused towards becoming more visible and recognized; also, reflecting human-like traits and attitudes in their social media.

The impact of business tourism clustering on the regional economy's development: A Greater Moscow case study

2020 ◽  
Vol 18 (7) ◽  
pp. 1397-1414
Author(s):  
K.S. Golondarev
Keyword(s):  
Multivariate Analysis ◽  
The State ◽  
Investment Climate ◽  
Private Investors ◽  
The Impact

Subject. This article explores the issues of business tourism clustering in Greater Moscow. Objectives. The article intends to justify the need to create a business tourism cluster in Greater Moscow to improve the investment climate in the region. Methods. For the study, I used a multivariate analysis, forecasting, and extrapolation. Results. The article shows a certain relationship between the efficient functioning of the business tourism cluster and the economy's development. Conclusions and Relevance. Certain types of tourist clusters can serve as platforms for attracting investors and implementing marketing plans. The business tourism cluster is a link between buyers and sellers in various industries. The results of the study can be used to improve the effectiveness of the cluster initiative in business tourism, as well as find ways of cooperation between the State and private investors when creating the business tourism cluster in Greater Moscow.

STRATEGI PEMASARAN PAKAN SATWA UNGGUL BLITAR

2016 ◽  
Vol 10 (1) ◽  
pp. 7
Author(s):  
Handika Rifki W.P ◽  
Yuli Arif Tribudi ◽  
Agustina Widyaworo Kunharjati
Keyword(s):  
Case Study Research ◽  
Personal Selling ◽  
Marketing Strategies ◽  
Pricing Strategy ◽  
Brand Awareness ◽  
Analytic Method ◽  
Distribution Strategy ◽  
Promotion Strategies ◽  
Promotional Strategies

This study analyzes the marketing strategies of Pakan in PS SatwaUnggulBlitar views of the concept of the marketing mix.This case study research using descriptive analytic method with purposive sampling technique.Marketing mix strategy being conducted by PS Satwa Unggul are strategies related products (such as brand awareness on brand), pricing strategy (in the form of rebates), the distribution strategy (in the form of three patterns of distribution), and promotion strategies (in the form of veterinary inspection and a free counseling service) can be considered to have successfully accommodate the needs of customers with a variety of facilities and corporate excellence. Based on the research it was concluded that the strategy used in the form of improved relationships with customers through personal selling, promotion price, free inspection, extension livestock and other facilities. Suggestions for the company should maintain an edge marketing strategies implemented in the form of personal selling and promotional strategies, but it is also the company should conduct regular research on consumer behavior animal drugs that strategy actually implemented in accordance with market conditions.

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