Campo de Dalías, located in southeastern Spain, is the greatest European exponent of greenhouse agriculture. The development of this type of agriculture has led to an exponential economic development of one of the poorest areas of Spain, in a short period of time. Simultaneously, it has brought about a serious alteration of natural resources. This article will study the temporal evolution of changes in land use, and the exploitation of groundwater. Likewise, this study will delve into the technological development in greenhouses (irrigation techniques, new water resources, greenhouse structures or improvement in cultivation techniques) seeking a sustainable intensification of agriculture under plastic. This sustainable intensification also implies the conservation of existing natural areas.