Apu’s Brown Voice
This chapter discusses the character Apu, exploring how his appearance on the television show The Simpsons in the 1990s was a departure from previous Hollywood and television representations of South Asians in the United States. Whereas South Asians were previously depicted as brief visitors or exotic foreigners, Apu symbolizes a permanent Indian immigrant presence in the United States. Yet, his brown-voice performance racializes and differentiates him from other Americans. The chapter theorizes the use of brown voice and discusses how animated characters, in particular, become a significant subject to study vocal accents and voiceovers. Animated characters are unique because one of their most important defining features is their voice, and, thus, animation emphasizes the voice as a site of interest in thinking about racial performance.