scholarly journals Towards a Theoretical Model Relating Product Development Strategy, Market Adoption and Firm Performance: A Research Agenda

2016 ◽  
Vol 7 (1) ◽  
Author(s):  
Sheila C. Koks ◽  
James. M. Kilika
Keyword(s):  
Theoretical Model ◽  
Firm Performance ◽  
Product Development ◽  
Development Strategy ◽  
Research Agenda ◽  
Product Development Strategy

scholarly journals Eco-friendly product development strategy: antecedents, outcomes, and contingent effects

2016 ◽  
Vol 44 (6) ◽  
pp. 660-684 ◽  
Author(s):  
Constantine S. Katsikeas ◽  
Constantinos N. Leonidou ◽  
Athina Zeriti
Keyword(s):  
Product Development ◽  
Development Strategy ◽  
Product Development Strategy

scholarly journals Strategic Flexibility: Navigator Industri dalam Mencapai Competitive Advantages

The Winners ◽  
2008 ◽  
Vol 9 (1) ◽  
pp. 74
Author(s):  
Robert Tang Herman
Keyword(s):  
Product Development ◽  
Development Strategy ◽  
New Product Development ◽  
Government Regulation ◽  
Simple Random Sampling ◽  
Strategic Flexibility ◽  
Competitive Advantages ◽  
Product Development Strategy ◽  
The Government ◽  
Research Analysis

Article to describe how to develop a strategic flexibility as company responses and strategy in facing the government regulation of Standard Euro 2. Article also discussed the new product development concept based on market perspective. Research analysis was a descriptive statistic with a simple random sampling from a number of populations. The result describes that the government regulation of Standard Euro2 is supported and positively responses by industry and market. In spite of this, strategic flexibility is an approach to reach industry competitive advantage in term of product development strategy.

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