scholarly journals More Is Less: Only Moderate Polarized Online Product Reviews can Affect Sales

2018 ◽  
Vol 13 (4) ◽  
pp. 192 ◽  
Author(s):  
Li Yang

It is widely proved that positive online word-of-mouth (WOM) can boost sales and negative online WOM harm sales. Then will more positivity or negativity of messages in online product reviews text have greater impact on product sales? This research attempts to tackle this ignored research question. The answer is counter-intuitive: it depends on how positive or negative they are! The results of a two-way fixed-effects panel data analysis based on the data about tablet market in Amazon and a novel sentiment analysis technique demonstrate that the most and least polarized online product reviews actually have no effect on sales and only moderate positive / negative reviews can affect sales. Such effects can be explained by the optimal arousal theory and attribution theory. Inspired by the findings, three strategies for user-generated content (UGC) management are proposed.

2018 ◽  
Vol 51 (1-3) ◽  
pp. 25-49
Author(s):  
Ravi KUMAR ◽  
Teja SANTOSH DANDIBHOTLA ◽  
Vishnu VARDHAN BULUSU

2021 ◽  
Vol 272 ◽  
pp. 02029
Author(s):  
Zhiqiang Liu ◽  
Lu Zhou

This paper takes China’s A-share listed companies from 2009 to 2019 as a sample, uses the mixed ols model and the two-way fixed effects model to conduct empirical analysis, and finds that when the corporate integrity culture is strong, the financing constraints faced by the company are lower. This conclusion remains robust after considering endogenous issues. This research not only explores ways to alleviate corporate financing constraints from a new perspective, but also has important practical significance for improving corporate governance and promoting the effective allocation of financial market resources.


Author(s):  
Snezana Radukic ◽  
Dusan Perovic

Research question: The paper investigated whether a possibility for improving eco – efficiency of BSEC member states exists. Motivation: BSEC member states are primarily oriented towards accomplishing various economic goals, and they are very successful in this area. On the other hand, sustainability issue is still one of major problems for these states, since all BSEC member states do not pay full attention to sustainable development. Also, there are no quality researches that provide deeper analysis of sustainability issues for BSEC member states and so the goal research was to explore if there exists any link between factors that have impact on eco – efficiency of BSEC member states in order to provide sustainable solutions for BSEC member states. Idea: The core idea of this paper was to empirically evaluate the relationship between some factors that have impact on eco – efficiency on BSEC member states, but also to test the implementation of Ehrlich and Holdren equation on the BSEC member states. Data: Analysis was conducted for all 12 BSEC member states using data from several databases such as: IEA, Trading Economics and World Bank. Time series for analyzed data starts in 1995 and ends in 2015. Tools: Statistical analysis of all collected data (descriptive statistics, correlation analysis, linear regression analysis and panel data analysis) was used to draw conclusions between the analyzed variables and check if they have statistical evaluation. Findings: The results showed that full implementation of Ehrlich and Holdren equation among the BSEC member states is not possible due to social aspect of equation. Analysis also suggest that gasoline prices, CO2 emissions and renewable resources should become vital part of future sustainable strategies for the BSEC member states, since all these variables have strong impact on eco – efficiency of the BSEC member states. Contribution: The paper expands existing research literature by providing detailed sustainable development analysis of the BSEC region, since there were no so many sustainability analysis of BSEC region like this in the past.


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