scholarly journals Build It, Buy It, or Both? Rethinking the Sourcing of Advertising Services

2016 ◽  
Vol 8 (1) ◽  
pp. 1
Author(s):  
Alvin J. Silk ◽  
Marta M. Stiglin
Keyword(s):  
Core Competencies ◽  
Binary Choice ◽  
Operating Model ◽  
Agency Model ◽  
Advertising Industry ◽  
Case Examples ◽  
The Core ◽  
Current State ◽  
Over Time ◽  
Hybrid Policies

<p>This paper provides an update on the current state of in-house agencies. Whereas traditional consideration of internalizing advertising services was framed as a binary choice of build or buy, today’s advertisers frequently pursue hybrid policies of build <em>and</em> buy<em> </em>to procure the customized bundle required to develop, produce, and implement relevant, resonant promotional campaigns. Increasing numbers of advertisers are discovering that the demand for advertising and marketing services is best served through the coordination and integration of resources from both inside and outside the company, rather than assuming that these options are mutually exclusive.  A review of advertising industry history reveals why internal agencies have long operated in the shadows of their external counterparts and how the former organization form has evolved over time. The core competencies underlying the contemporary in-house agency model are analyzed and the competitive position that in-house agencies presently occupy in relation to external providers is assessed. Two case examples of successful internal/external agency collaboration are presented. Finally, recommendations are offered for advertisers seeking to bring their internal and external agency resources together and arrive at a more-collaborative operating model for advertising services.</p>

Development of Competencies and Their Inter-Relationships in an Engineering Design Course

2016 ◽  
Author(s):  
Madhumitha Ramachandran ◽  
Zahed Siddique
Keyword(s):  
Undergraduate Students ◽  
Core Competencies ◽  
Professional Competencies ◽  
Concept Generation ◽  
Engineering Programs ◽  
The Core ◽  
Structured Problems ◽  
Development Of Competencies ◽  
Principles Of Design ◽  
Over Time

Design courses in engineering play an important role to enhance development of competencies needed by students to excel in the 21st century workplace. Problems solved by undergraduate students in engineering programs are mostly well-structured, while real world engineering problems are most likely to be ill-structured and complex. These ill-structured problems have vaguely defined goals and constraints, which demand graduates to apply the learnt knowledge beyond the understanding of fundamental concepts. To prepare and educate the future workforce for engineering workplace, we must provide them with opportunities to learn how to internalize the principles of design and to develop competencies to tackle ill-structured problems through an authentic, immersive experience that involves designing, building and testing an artifact. In this paper, we use students’ self-reported level of competencies to see how students develop competencies and how the inter-relationships among these competencies change overtime in a senior-level design course. We performed this study in Principles of Design course, during fall semester of 2014, where students addressed an ill-structured design problem. Five questionnaires were developed and administered for self-reported assessment of competencies by students. The development of competencies was tracked over time across all five surveys, followed by t-tests to identify the significant patterns of change in the developed competency level. Students showed lack of confidence in competencies related to understanding problem, requirements, concept generation and selection. Communication did not vary significantly throughout the semester. The relationships among the competencies were examined using the correlational analysis at each point and over time to identify the core competencies. Competencies related to communication, understanding problem and understanding requirements are found to be the core competencies as the development of other competencies are dependent on the level of these competencies. Recommendations have been made to modify the course in the areas of core competencies, where students lack confidence. We believe continuous improvement of student professional competencies through course modifications will help students to develop more professional competencies in a semester long design course.

scholarly journals A holistic exploration of leadership development

2007 ◽  
Vol 38 (2) ◽  
pp. 25-31 ◽  
Author(s):  
B. Von Krosigk
Keyword(s):  
Grounded Theory ◽  
Leadership Development ◽  
Character Development ◽  
Core Competencies ◽  
Theory Approach ◽  
Leadership Attributes ◽  
The Core ◽  
Self Development ◽  
Grounded Theory Approach ◽  
Over Time

Aligning body, mind and spirit, acquiring emotional intelligence, an unshakable belief in their own intuition and producing outcomes in the context of organisational abilities encompass the attributes of leaders that emerged from this holistic exploration of leadership development. Emotionally aware leaders demonstrated their authenticity and cared for peaceful process. In this exploration such leaders started at the bottom within their enterprise working their way up over time. Agreeableness and flexibility were the core competencies they developed amongst others. A complex mix of behaviour, thoughts and emotions were the specific leadership attributes that were found to differ for different organisations. These specific leadership attributes needed to fit with the character and dynamics of the organisation. Since leadership development was found to be a holistic character development over time leadership courses are recommended for all scholars and students, with a strong emphasis on self-development. A grounded theory approach to this holistic exploration of leadership development serves the community well, by promoting the emergence of grounded theories which are free from practical impossibilities.

An Input–Process–Output Model of Pilot Core Competencies

2017 ◽  
Vol 7 (2) ◽  
pp. 78-85 ◽  
Author(s):  
Heikki Mansikka ◽  
Don Harris ◽  
Kai Virtanen
Keyword(s):  
Path Analysis ◽  
Team Performance ◽  
Core Competencies ◽  
Core Competency ◽  
Principal Component ◽  
Analysis Model ◽  
Input Process ◽  
The Core ◽  
Performance Framework ◽  
Process Output

Abstract. The aim of this study was to investigate the relationship between the flight-related core competencies for professional airline pilots and to structuralize them as components in a team performance framework. To achieve this, the core competency scores from a total of 2,560 OPC (Operator Proficiency Check) missions were analyzed. A principal component analysis (PCA) of pilots’ performance scores across the different competencies was conducted. Four principal components were extracted and a path analysis model was constructed on the basis of these factors. The path analysis utilizing the core competencies extracted adopted an input–process–output’ (IPO) model of team performance related directly to the activities on the flight deck. The results of the PCA and the path analysis strongly supported the proposed IPO model.

PROFESSIONAL COMPETENCIES OF ARCHITECTURE GRADUATES: PERCEPTIONS FROM GRADUATES, ACADEMICS AND EMPLOYERS IN THE NIGERIAN CONSTRUCTION INDUSTRY

2018 ◽  
Vol 15 (2) ◽  
pp. 1
Author(s):  
Joy Joshua Maina
Keyword(s):  
Best Practices ◽  
Construction Industry ◽  
Professional Practice ◽  
Core Competencies ◽  
Descriptive Statistics ◽  
Self Report ◽  
Professional Competencies ◽  
Architecture Education ◽  
The Core ◽  
Study Results

The clamour for better quality graduates by architects in the Nigerian Construction Industry (NCI) necessitates a look into the core competencies and the adequacy of architecture education in preparing architecture graduates for professional practice. 116 self-report likertscale questionnaires from architecture graduates (2009-2015), academics and employers were analysed to establish core competencies developed by the graduates while in school. Descriptive statistics, t-tests as well as Mann-Whitney tests for differences in ratings were employed for the study. Results reveal the perceived adequacy of architecture education for the future career of graduates from the academic perspective. Graduates were most proficient at design related competencies while AutoCAD was still considered the most important CAD competency for architecture graduates in the NCI. The study recommends more frequent evaluations of competencies for employability in collaboration with industry as well as embracing BIM related software in line with global best practices. Keywords: Academics, Architecture, Employers, Graduates, Professional competencies, NCI

A Review on Enteric Coated Pellets Composed of Core Pellets Prepared by Extrusion-Spheronization

2019 ◽  
Vol 13 (2) ◽  
pp. 83-90 ◽  
Author(s):  
Hetal Patel ◽  
Mukesh Gohel
Keyword(s):  
Dosage Form ◽  
Extended Release ◽  
Rapid Onset ◽  
Enteric Coating ◽  
Onset Of Action ◽  
The Core ◽  
Current State ◽  
Enteric Coated ◽  
Extrusion Spheronization ◽  
Acid Labile

Enteric coated dosage form bypasses the stomach and releases the drug into the small intestine. Advantages of enteric coated pellets in comparison with enteric coated tablets are a) Pellets provide rapid onset of action and faster drug release due to the smaller size than tablets and b) Pellets exhibit less residence time of acid-labile drugs in the stomach compared to tablets. Dosage form coat can be damaged by longer resistance time in the stomach. The present review summarizes the current state of enteric coated pellets where core pellets are prepared by extrusion-spheronization technique and the enteric coating is applied in a fluidized bed processor. Two approaches are involved in the preparation of core pellets. In the first approach, a mixture of drug and excipient(s)/co-processed excipient is passed through extruders to prepare core pellets. In the second approach, excipient core pellets are prepared by extrusion technique and the drug is layered onto it before the enteric coating. The excipients present in the core pellets decide immediate or extended release of drug in the intestine. The coprocessed excipient pellets provide less batch variability and provide a platform for layering of many drugs before enteric coating. Some patents included enteric coating pellets [CN105456223 (A), CN105596310 (A), CN105616371 (A), CN105663095 (A), CN101611766B, CN106511862 (A), CN106668018 (A), CN106727381 (A), CN106924222 (A), TW200624127 (A), US 2017/0165248A1, US 2017/0224720A1] are discussed.

Interdisciplinary Human Factors Curricula for Individualized, Independent Study

2020 ◽  
Vol 64 (1) ◽  
pp. 1390-1394
Author(s):  
Esa M. Rantanen ◽  
Hamza Khammash ◽  
James C. Hall
Keyword(s):  
Human Factors ◽  
Core Competencies ◽  
Panel Discussion ◽  
Independent Study ◽  
New Professionals ◽  
Interdisciplinary Programs ◽  
The Core ◽  
Disciplinary Programs ◽  
Board Of Certification ◽  
University Course

Education and career development of new generations of human factors professionals has rightly been a central concern the Human Factors and Ergonomics Society for many decades. There have been periodic surveys to track the changing employer expectations for new professionals, and there have been several panel discussion at the HFES Annual Meetings to address various issues in education of future professionals. There have been significant changes in academia, where many traditional disciplinary programs are declining and new interdisciplinary programs are emerging. These trends may present novel opportunities for education of the future human factors workforce. In this project we surveyed all courses in a university course catalog to identify courses that offer training, to varying degrees, in the Core Competencies as defined by the Board of Certification in Professional Ergonomics. These courses could form a basis for interdisciplinary programs in human factors without being confined in any particular department or existing program.

Equality and Equity in Chinese Higher Education in the Post-massification Era: An Analysis Based on Chinese Scholarly Literature

2021 ◽  
pp. 1-22
Author(s):  
Qiang Zha
Keyword(s):  
Higher Education ◽  
Literature Review ◽  
Bibliometric Analysis ◽  
Chinese Higher Education ◽  
Scholarly Literature ◽  
The Core ◽  
Research Questions ◽  
Changes Over Time ◽  
Core Issues ◽  
Over Time

Abstract This paper examines several research questions relating to equality and equity in Chinese higher education via an extended literature review, which in turn sheds light on evolving scholarly explorations into this theme. First, in the post-massification era, has the Chinese situation of equality and equity in higher education improved or deteriorated since the late 1990s? Second, what are the core issues with respect to equality and equity in Chinese higher education? Third, how have those core issues evolved or changed over time and what does the evolution indicate and entail? Methodologically, this paper uses a bibliometric analysis to detect the topical hotspots in scholarly literature and their changes over time. The study then investigates each of those topical terrains against their temporal contexts in order to gain insights into the core issues.

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