scholarly journals CRM SYSTEM IN SMALL AND MEDIUM-SIZED ENTERPRISES

Author(s):  
Adéla Chromčáková
Keyword(s):  
2016 ◽  
Vol 1 (2) ◽  
Author(s):  
Dr. Surendra Kumar ◽  
Dr. Meenakshi Srivastava

The implementation of Customer relationship Management (CRM) Systems has been increased within organizations for the purposes of increasing customer loyalty accompany with decreasing expenses and increasing revenues. The perception of the benefits associated with the implementation of CRM systems is an essential step for the adoption and implementation of CRM systems. Therefore, this paper presents the study conducted to investigate the perception of the CRM systems in the private hospitals in the northern part of India as there is a lack of adoption of CRM systems in hospitals. Qualitative research approach that is interview based was adapted in the study. The management of 10 private hospitals in the northern part of India was interviewed. The results reveal that no hospital has adopted CRM system. In addition, there is a substantial lack of understanding of the benefits of CRM systems in hospitals. Some hospitals claim that the implementation of CRM system is not of their priorities and there are much important projects as the implementation of Electronic Medical Records (EMD). However, other hospitals indicate for an existence of future plan for the adoption and implementation of CRM system. Another issue that needs to be taken into consideration by the vendors of CRM systems is the high costs associated with the implementation of CRM systems in hospitals. Indeed, both the vendors of CRM systems and the managers of hospitals hold the responsibility of the lack of CRM systems implementation in hospitals.


Author(s):  
Ary Suryo Bimantoro ◽  
Riyanto Jayadi ◽  
Nilo Legowo

Author(s):  
Maria Jedrzejewska ◽  
Adrian Zjawiński ◽  
Vincent Karovič ◽  
Iryna Ivanochko
Keyword(s):  

2020 ◽  
Author(s):  
Wenjie Wang ◽  
Jipeng Qi ◽  
Jun Zhou ◽  
Bin Yuan ◽  
Yuwen Peng ◽  
...  

Abstract. The comparative reactivity method (CRM) has been developed more than a decade to measure OH reactivity (i.e. OH loss frequency) in both laboratory and field studies. However, accurate OH reactivity quantification remains challenging under real ambient condition, especially for OH reactivity measurements in high-NOX (e.g. > 10 ppbv) environments, as ambient NO enhance regeneration of OH radicals in the CRM reactor. To resolve this problem, we design a new improved CRM reactor (ICRM) and add NO into the system continuously, so that the HO2 radical concentration is suppressed. We confirmed the appropriate level of NO by determining the maximum decrease in the pyrrole level caused by regenerated OH radicals from NO + HO2. VOC-induced RO2 radicals in the ICRM reactor were also found to react with NO, which lead to the re-generation of OH radicals thus the underestimation of OH reactivity. This effect was quantified by the calibration of representative VOC species at different NO levels, and the correction coefficients obtained were used to correct the measured OH reactivity. All these efforts resulted in reducing the uncertainty of the NO-artifact correction by at least an order of magnitude compared to the original CRM system. Additionally, these technological improvements also considerably reduced the systematic errors from pyrrole photolysis that exists in the original system. A new operation mode was proposed for ICRM, which is able to avoid the interference resulting from OH radicals produced by photolysis of residual humidity and save time for ambient measurement. The ICRM system was employed in a field campaign to measure OH reactivity and performed well with ambient NO levels ranged from 0 to 50 ppbv, which were typically observed in urban and suburban atmosphere.


2017 ◽  
Vol 3 (5) ◽  
pp. 51
Author(s):  
Ramis Akhmedov

<p class="Default">SMM occupies an important role in the lives of people and so many people are represented in social networks, it provides the ideal platform for companies so they can communicate with their current and potential customers. This study continues to explore how companies can use social media marketing to build and maintain relationships with customers. This investigates through conducted research questions. How SMM is effective in terms of CRM? Can Facebook replace CRM system? Why do people choose to follow a company on Instagram? To analyze more clearly the focus will be on Instagram and Facebook applications, which in a short time acquired great popularity among private users as well as among the companies. The purpose of this study is to indicate the integration of customer relationship management (CRM) with social media marketing (SMM) strategies, and defines its benefits for business.</p><p class="Default"> </p>


Author(s):  
Ichwan Ridwan Tandjung ◽  
Andy Wijaya ◽  
Darwin Kesuma ◽  
Obed Bubun

Purpose of this research is to analyze and design an appropriate system to help PT. Zero CelciusIndonesia in offering service to their customers, in order to keep a good relationship and communication,and also to obtain information as needed. Research methods used were library study, customers’ needsanalysis, designing and creating of e-CRM system, programming, and system testing as suggested. Result gotfrom the survey to company was that the current CRM system was only run by limited company staffs.Whereas the clients owned by company were considered quite many. Therefore, a CRM based on web or alsoknown as e-CRM was being created. So, the conclusion is that because of e-CRM, a better service to thecustomers can be given more focus and a relationship between company and customers can be closer; notonly as market subjects, but as colleagues.


2020 ◽  
Vol 8 (6) ◽  
pp. 1840-1846

Customer Relationship Management (CRM) system is one of the methods to increase customer satisfaction with the services provided by the company. The data in a CRM system sometimes have not been utilized properly to find specific information about customer needs. The data mining process can help companies to segment and retrieve useful information about customers. The segmentation of customers can be categorized into groups based on the RFM (Recency, Frequency, and Monetary) values of the customers. Several studies have used the RFM model as a basis for customer segmentation. However, the methods proposed in previous studies are very specific to certain industries and the range of RFM scores used is also very subjective. Also, as the business grows there are challenges with RFM score measurement. RFM score measurement needs frequent adjustments in which this adjustment is not easy using the existing methods. Therefore, this study proposed a novel method to overcome the limitation of the existing methods using combined K-Means and Davies-Bouldin Index (DBI) to find the appropriate range of RFM scores. Based on our study in a telecommunication industry the proposed method simplify the measurement of the RMF scores as the data grows. This research also provided the appropriate RFM score range through the K-Means approach based on the optimal K value of the K-Means algorithm. Our proposed method could be implemented in other industries since it only depends on the values of RFM from the correspond data for each customer.


Author(s):  
V.S. Kruglyk ◽  
V.S. Yeremieiev ◽  
E.G. Prokofiev ◽  
I.M. Serdiuk ◽  
I.E. Trigub

Sign in / Sign up

Export Citation Format

Share Document