Performing the Argument

2021 ◽  
pp. 257-278
Author(s):  
K. V. Akshara
Keyword(s):  
Oral Performance ◽  
Southern State ◽  
Traditional Form ◽  
Verbal Skills ◽  
Narrative Tradition ◽  
Performance Tradition ◽  
The Relationship

This chapter elaborates on a predominantly oral performance tradition called Talamaddale which is linked to the popular traditional form of Yakshagana performed in the southern state of Karnataka, India. Unlike the song, dance, and spectacle of Yakshagana, Talamaddale is known for the improvisatory verbal skills of actors who engage in intricate debates around specific characters and situations from the Ramayana narrative and other puranas. Highlighting the performative aspects of Talamaddale, the chapter interrelates three layers of texts which are illustrated with vivid examples: the written prasaṅga or narrative; the songs from the prasanga sung by the bhāgawata or lead singer; and dialogues that are improvised between the actors in each performance. Focusing on the relationship between Talamaddale and the Ramayana narrative tradition, the chapter shows how episodes from the source texts are selected, elaborated, interpreted, and textured into argumentative performances in which different episodes from diverse versions of the Ramayana narrative come alive through debating techniques and verbal repartee.

The Role of an Actual Brand Positioning: An Analysis of Digital Advertisements

2021 ◽  
pp. 1-10
Author(s):  
June Won ◽  
J. Lucy Lee
Keyword(s):  
Regression Analysis ◽  
Content Analysis ◽  
Brand Positioning ◽  
Focus Group Interviews ◽  
Mediating Role ◽  
Percentage Difference ◽  
Performance Tradition ◽  
Group Interviews ◽  
The Relationship

The purpose of this study was to: (a) investigate the actual positions in digital communications; (b) assess the relationship between position-congruity among intended positions (i.e., how a firm desires to be perceived by consumers), actual brand positions, and perceived brand positions (i.e., the perceptions that customers have in their minds); and (c) understand the role of actual positioning (AP) in the positioning process. Multiple methods (one-on-one and focus group interviews, content analysis) were applied to analyze positions. Brand managers, golf consumers, and digital advertisements in Golf Digest magazine were sampled. Content analysis, frequencies and percentages, percentage difference, and regression analysis were performed for all positions for each research brand. The results revealed that: (a) tangibility-based positions (88.5%: great quality, innovation) outnumbered intangibility-based ones (11.5%: tour performance, tradition) in digital AP, (b) there was no positive correlation between the degree of congruence between intended and AP and the degree of congruence between intended and perceived positioning, and (c) the AP mediated between intended and perceived positioning in the brand positioning model. The study provides empirical evidence for the mediating role of AP and suggests modifications to the previous positioning process.

scholarly journals The Relationship of Brand Image and Service Quality on Student Loyalty of A University Shop

2019 ◽  
Vol 14 (2) ◽  
pp. 68-79
Author(s):  
Saida Farhanah Sarkam ◽  
Nurul Syafika Mohd Nasir ◽  
Shatina Saad
Keyword(s):  
Service Quality ◽  
Brand Image ◽  
University Management ◽  
Small Companies ◽  
Southern State ◽  
Student Centered ◽  
Student Loyalty ◽  
The University ◽  
Relationship Of ◽  
The Relationship

The study aimed is to examine the relationship of brand image and service quality towards student loyaltyin purchasing at a university shop, namely UniShop, in the southern state of Malaysia. By understandingstudent loyalty, the university management might encourage students to shop at the UniShop and generaterevenues within the campus. The decreasing sales of UniShop are affected by a hypermarket located withinwalking distance to the university in August 2017. From the literature, the entrance of multinationalcompanies might affect the small companies surrounding them, including UniShop which is a smallenterprise. Thus, the research examined student loyalty in purchasing at UniShop by distributingquestionnaires to the students of the university. The researchers used proportionate stratified randomsampling to generalize the finding across all semester students in the university. The findings showed thatbrand image and service quality played an important role in student loyalty. Students were the maincustomers of a university shop, contributed most of the shop’s business sustainability, and generate indirectincome to the university. In order to maintain student loyalty, UniShop has to take some initiatives includingto increase the scale of products, focuses on student-centered services, improve the shop layout, and sellexclusive university merchandise to increase the student's self-belonging to the university products. Keywords: brand image, service quality, student loyalty, university shop

scholarly journals Visual form beyond traditional media——On the expression and construction of watercolor art in digital painting

2020 ◽  
Vol 189 ◽  
pp. 03013
Author(s):  
Shan Li
Keyword(s):  
Digital Media ◽  
Digital Image ◽  
Construction Process ◽  
Aesthetic Value ◽  
Traditional Media ◽  
Traditional Form ◽  
Digital Painting ◽  
New Space ◽  
The Aesthetic ◽  
The Relationship

In the context of the development of digital image era and digital media art, watercolor art, as a traditional form of painting, will inevitably experience a subversive change and transformation of painting methods and ideas. By analyzing the artistic expression and construction process of watercolor art in digital painting, this paper finds out the aesthetic value and significance of watercolor art in digital painting, discusses the relationship between traditional watercolor painting and digital painting and the new space of watercolor development in the future.

What Can Help? Examining Levels of Substance (Non)use as a Protective Factor in the Effect of ACEs on Crime

2017 ◽  
Vol 17 (1) ◽  
pp. 42-61 ◽  
Author(s):  
Jessica M. Craig ◽  
Jonathan Intravia ◽  
Kevin T. Wolff ◽  
Michael T. Baglivio
Keyword(s):  
Substance Use ◽  
Protective Factor ◽  
Policy Implications ◽  
Future Research ◽  
Southern State ◽  
Childhood Experiences ◽  
Adverse Childhood ◽  
Race Ethnicity ◽  
The Relationship

Although the deleterious impact of adverse childhood experiences (ACEs) on offending has been established, less is known about the possible protective factors that may buffer this relationship. Using a sample of over 28,000 adjudicated delinquents from a large southern state, the current study investigated the role of substance (non)use on the relationship between ACEs and recidivism and whether these results differed by race/ethnicity and sex. Results illustrate that ACEs increase the likelihood of recidivism among youth who engaged in moderate-to-high substance use. However, this effect was not found among youth who reported little-to-no substance use. Furthermore, these effects were largely consistent across race/ethnicity and sex. Policy implications of this buffering effect are discussed as well as limitations and directions for future research.

The Reception of Demotic Narrative

2013 ◽  
Author(s):  
John Tait
Keyword(s):  
Nineteenth Century ◽  
Reception Theory ◽  
Oral Literature ◽  
Limited Extent ◽  
Oral Performance ◽  
Ancient Egyptian ◽  
Prose Narratives ◽  
Egyptian Literature ◽  
And Performance ◽  
The Relationship

This chapter discusses aspects of Demotic Egyptian prose narratives of the Greek and Roman periods, viewed against the background of the growing significance of reception theory in the study of ancient Egyptian literature in general. It reviews the development since the nineteenth century of ideas on the ancient audiences for Demotic literature. The problematic evidence for readers and performance is examined, to a very limited extent with reference to the nature of the finds and find-spots of manuscripts, but chiefly by paying attention to their format and their contents. As for the relationship with oral literature, it is suggested that the material essentially belonged to a written tradition, and was designed primarily for oral performance within temple communities.

A New Source for Schubert’s Hebrew Psalm 92 (D. 953)

2016 ◽  
Vol 13 (1) ◽  
pp. 71-81
Author(s):  
David Rees ◽  
Alon Schab
Keyword(s):  
Early Stage ◽  
Hebrew Text ◽  
Franz Schubert ◽  
Oral Performance ◽  
Starting Point ◽  
New Variant ◽  
Performance Tradition ◽  
Manuscript Dating

In the summer of 1828, Franz Schubert composed his one and only piece in Hebrew: an excerpt of Psalm 92, set for four-part choir and Solo Baritone. The main sources available until now for this composition, a manuscript in the Gesellschaft der Musikfreunde (A-Wgm Sammlung Witteczek-Spaun Bd. 31) and a printed version in Salomon Sulzer’s compendium of Viennese synagogal music, Schir Zion (Song of Zion), date to 1834/35 and 1839/40, respectively. A newly discovered manuscript, dating from 1832, represents an early stage in the compilation of Schir Zion and contains the earliest known source of Schubert’s piece. New variant readings with regard to pitch, ornamentation and text underlay suggest that Schubert’s lost autograph may not be the immediate parent of the best sources known until now. With its title in Hebrew calligraphy, moreover, this manuscript was clearly intended for Jewish use; it thus challenges the authority of Schir Zion with regard to the underlay of the Hebrew text. The manuscript demonstrates a starting point in the adaptation by later editors, including Salomon Sulzer’s son Joseph, of Schubert’s Hebrew composition from the living, essentially oral performance tradition of an expert cantor to the formal written requirements of publication for a far-flung audience.

scholarly journals ORGANIZED ECOLABELLING: NORTH-SOUTH IMPLEMENTATION OF “KICKING AWAY THE LADDER” (CASE: PALM OIL TRADE BETWEEN INDONESIA AND EUROPE)

2020 ◽  
Vol 1 (2) ◽  
Author(s):  
Nanda Kartika Ayu
Keyword(s):  
Developing Countries ◽  
Literature Review ◽  
Developed Countries ◽  
Global Markets ◽  
Online Media ◽  
Trade Surplus ◽  
Southern State ◽  
The North ◽  
The Relationship ◽  
North And South

Liberalization is one of the theis that is expected to be able to answer the acceleration and development of the economy of developing countries. One element of liberalization is market openness that will make developing countries unite with global markets both in accepting investments or trading in exports and imports. However, along with the development of technology, the demand for the North (developed countries) in carrying out its trade began to implement an "ecolabelling" policy. For developing countries with all their industrial capabilities, ecolabelling policy is the same as the non-tarrif limitation policy given by developed countries to developing countries. So that this paper will focus on the application of the ecolabelling policy provided by the North to products that will enter the northern market, as one of the efforts of the northern countries to apply "kicking away the ladder", assuming the Southern state does not get a balanced trade surplus with the north and continues to be a developing country. This writing will use a structuralist approach that concentrates on the international structure of the north and south to describe the relationship between developed and developing countries, and uses the concept of "kicking away the ladder" to answer the situation from the implementation of ecolabelling policies for South countries. The author uses qualitative studies using literature review sources through books, journals and online media. Keywords: Ecolabelling, Kicking away the ladder.  North-South relations

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