Examining the Marketing Strategies for Business Schools and Management Institutions in Gujarat

2013 ◽  
Author(s):  
Jagdish G. Changani ◽  
Dhwani Mayur Swadia
Author(s):  
Priya Solomon ◽  
Ruchi Khandelwal

Traditional approaches to education seem to be a legacy of the industrial revolution which are fast facing value erosion in the context of Industry 4.0. Today, in the VUCA world of disruptions, it is needless to say that the emergence of big data, artificial intelligence, and machine learning have facilitated the emergence of new pedagogies in learning like personalised learning and outcome- based approach to education. The prime focus of outcome-based education (OBE) is on the learning outcomes, which are expected to be attained at the completion of a course by a student rather than how they have attained the desired outcomes. The chapter seeks to provide an insight as to how the teaching learning processes and practices in business schools (management institutions) need to be further revamped to become outcome based to build the necessary skillsets and competencies in learners to increase their employability and develop an innovative and creative mindset in them to effectively meet the challenges of the workplace in future in the context of Industry 4.0. The chapter would draw the attention of policymakers, administrators, and academic practitioners and help them to create and support learning spaces within the academic ecosystem without compromising the individuality, creativity, and innovation of the learners.


Author(s):  
Sumana Khan

In the last 25 years, along with the opening up of the economy and growth of the industry, there has been an exponential growth of both private and public business schools. Public business schools have also started expanding giving a tough competition to private business schools. There is competition in both the supply (B-schools) and demand side (MBA aspirants) to match the aspirants' needs and get them a rational return on their investment (RoI) through this tool called management degree. To understand the strategy of MBA admission in business schools, it is pertinent to understand the networks of MBA colleges and the created networks of aspirants. This chapter is an attempt to understand the admission strategy of classified business management institutions in the socio-structural context of aspirants. For the classification of management institutions, the author has considered NHRDN ranking of 2018. The chapter also explores the MBA admission strategies of these top business schools in the context of their institutional branding and student networks effects.


Author(s):  
Ramakrishna Yanamandra

Supply chain management has brought sweeping changes in the way organizations achieve profit and competitive advantage in the recent past. But the rapid changes occurring in the business environment due to globalization and emergence of new markets have created many new opportunities as well as challenges for organizations in supply chain. Effectiveness of management institutions can be improved if they focus on changing needs of SCM and provide dynamic leadership in line with the changing needs of students and other stakeholders. This created the need for acquiring a completely different kind of supply chain skill sets and competencies among the leaders of these institutions, which they were hitherto unfamiliar with. This chapter attempts to develop a supply chain leadership model for business schools and management institutions to align themselves with the changing needs of the emerging markets of management education. It will enable the management institutes to redesign their strategies to suit the required changes.


2017 ◽  
pp. 139-148
Author(s):  
Jasmine Gupta

Management Education in India has come of age. The focus of management education is to serve twin purposes, one, to provide a functional and vocational orientation to the management students by preparing them mentally and technically for their careers. The second aim is to provide a general management education based on humanities, social sciences and ethics. However, since the last decade the forces of globalization, deregulation, open competition, privatization and technological change that have made a profound impact on society and business should also affect the context in which business education takes place in the next decade. Furthermore, global businesses call for management talents with global decision-making and executive capability. The pertinent question in such a scenario is whether our management institutions are really grooming the type of managers required by the corporate or not. Thus it is very important to understand the expectations of corporate from business schools because these schools are almost like laboratories incubating the future managers who would lead our future organizations. Thus B-schools would need to introspect and re-examine the roles they are performing at present, and reorient their focus for a large perspective. The objective of the paper 'Reorienting Management Education to meet Corporate Expectations' is to highlight the current situation of management education in India and focus on the point that business schools should reorient their management education approach to enhance the competencies of their managers to meet corporate expectations.


2018 ◽  
Vol 1 (1) ◽  
pp. 67-73
Author(s):  
Zelivieska Bintang Maharani ◽  
Ratna Pratiwi ◽  
Qory Anissa ◽  
Dwi Ratnasari ◽  
Sugeng Waluyo ◽  
...  

In South Tangerang city, there are many home industries producing charcoal shell. One of the industry is practiced by Mr. Abdul Razak in Ciputat District. According to some studies, in general the home industry is facing many problems, one of which is a weak in marketing strategy. Based the information, this article reports the marketing strategies implemented by the industry. With SWOT approach, we informed that the position of industrial strength lies in good relationships with suppliers. And the weakness is that the marketing activities carried out only through word of mouth. We recommend that the industry need to consider the using of banners or internet-based technology utilization for the marketing strategies.


Liquidity ◽  
2018 ◽  
Vol 5 (2) ◽  
pp. 95-105
Author(s):  
Dede Dahlan

There are many understanding of society, that cash waqf it should not be legal. So is the trust factor of people's money management institutions waqf (Nazhir) is still a constraint. Research conducted in Tabung Wakaf Indonesia (TWI) and Wakaf Al Azhar this analysis method, namely the principles of Good Corporate Governance (GCG). Here researchers using purposive sampling, followed by giving a score using the Likert Scale. To determine whether the data obtained in the field is valid or not, the researchers used a method tri angular source. The results of the assessment of GCG in TWI and Wakaf Al-Azhar obtain a total score of at Tabung Wakaf Indonesia amounting to 3.15. Then the bias is said that the implementation of GCG at TWI and Wakaf Al-Azhar declared "GOOD ENOUGH". While the results of the evaluation tri angular mention, that the data obtained from the results of research in the field both TWI and in Wakaf Al-Azhar, when compared with the corporate governance principles can be declared invalid according to the KNKG.


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