scholarly journals The Fight for Life: The Convergence of the Print Press in the Digital Media Industry

2021 ◽  
Vol 3 (2) ◽  
pp. 80-85
Author(s):  
Mulyono Sri Hutomo ◽  
Rajab Ritonga
Keyword(s):  
Digital Media ◽  
Print Media ◽  
Media Industry ◽  
Distribution Costs ◽  
Media Companies ◽  
The Social ◽  
Media Platform ◽  
The Media ◽  
Digital Disruption ◽  
Research Show

The mass media industry particularly print media in Indonesia comes under heavy pressure to survive in the era of digital disruption. High printing costs, coupled with high distribution costs and employee salaries have caused difficulties for print media companies to maintain their businesses. Some print media companies have opted to shut down their businesses, while others have to survive by making various efficient efforts and diversifying their businesses. The convergence of print media into digital media has offered an alternative to maintain print media as the management of Telaah Strategis magazine has done. This research aims to see the efforts made by the management of Telaah Strategis magazine to survive in the media industry in Indonesia. The results of this research show that Telaah Strategis magazine uses a variety of media convergence models to be able to maintain its task of disseminating information by transforming it into a news portal and digital magazine and appearing in the social media platform. In addition, it also markets its digital magazine at online product sale exchange.

scholarly journals Bertahan untuk Hidup: Konvergensi Pers Cetak dalam Industri Digital Media

2020 ◽  
Vol 1 (1) ◽  
pp. 30-37
Author(s):  
Mulyono Sri Hutomo
Keyword(s):  
Digital Media ◽  
Print Media ◽  
Media Industry ◽  
Distribution Costs ◽  
Media Companies ◽  
The Social ◽  
Media Platform ◽  
The Media ◽  
Digital Disruption ◽  
Research Show

Mass media industry particularly print media in Indonesia comes under heavy pressure to survive in the era of digital disruption. High printing costs, coupled with high distribution costs and employee salaries have caused difficulties for print media companies to maintain their businesses. Some print media companies have opted to shut down their businesses, while others have survived by making various efficient efforts and diversifying their businesses.   The convergence of print media into digital media has offered an alternative to maintain print media as the management of Telaah Strategis magazine has done.   This research aims to see the efforts made by the management of Telaah Strategis magazine to survive in the media industry in Indonesia. The results of this research show that Telaah Strategis magazine uses a variety of media convergence models to be able to maintain its task of disseminating information by transforming it into a news portal and digital magazine and appearing in the social media platform. In addition, it also markets its digital magazine at online product sale exchange.

scholarly journals EKSISTENSI MEDIA CETAK PADA MASA PANDEMI COVID-19

2020 ◽  
Vol 9 (2) ◽  
pp. 127-134
Author(s):  
Bella Dwi Syahputri Ispriadi ◽  
Devy Anggita Putri ◽  
Prahasti Ken Dewani
Keyword(s):  
Digital Media ◽  
Print Media ◽  
Negative Impact ◽  
Media Industry ◽  
Media Companies ◽  
Printed Media ◽  
Research Procedure ◽  
Qualitative Descriptive ◽  
The Media ◽  
Descriptive Approach

Abstract. This article discusses the existence of print media during the Covid-19 pandemic. Now, many printed media have lost their readership significantly. The Covid-19 pandemic has become a disruption that has a negative impact on the print media industry. People choose to switch to digital media because it is easy and the information they need is faster. Changing the media used in conveying information will certainly have an impact on the future of the media itself. When the turnover of print media decreases, the print media company will go bankrupt / close and lay off employees and cut employee salaries. The method used in this article uses a qualitative descriptive approach by using a research procedure according to the latest available facts to solve a problem regarding the existence of print media during the Covid-19 pandemic. Based on the data obtained, it is explained that from 434 print media throughout January to April 2020, 71 percent of print media companies experienced a decrease in turnover of 40 percent when compared to the same period in 2019. Based on the data above, it can be seen that a decrease in media existence print during the COVID-19 pandemic. This decline certainly had an impact on the business turnover of advertisers, which resulted in a decrease in advertising budgets on various media platforms.Keywords: Covid-19, Existence, Print Media, PandemicAbstrak. Artikel ini membahas tentang eksistensi media cetak pada masa pandemi Covid-19. Saat ini, amat banyak media cetak yang kehilangan para pembacanya secara signifikan. Pandemi Covid-19 ini sudah menjadi disrupsi yang berdampak negatif bagi para industri media cetak. Masyarakat memilih beralih ke media digital karena mudah dan informasi yang dubutuhkan lebih cepat. Berubahnya media yang digunakan dalam penyampaian infromasi tentu akan memberikan dampak pada masa depan dari media itu sendiri. Ketika omzet media cetak turun maka perusahaan media cetak akan mengalami bangkrut/tutup serta terjadi pemecatan pegawai dan  pemotongan gaji karyawan. Metode yang digunakan dalam artikel ini dengan menggunakan pendekatan deskriptif kualitatif dengan menggunakan sesuatu tata cara riset sesuai fakta-fakta yang terdapat terbaru untuk memecahkan sesuatu permasalahan mengenai eksistensi media cetak pada masa pandemi Covid-19. Beradasarkan data yang diperoleh menjelaskan bahwa dari 434 media cetak disepanjang bulan Januari hingga bulan April 2020, terdapat 71 persen perusahaan media cetak mengalami suatu penurunan omzet dari 40 persen bila dibandingkan dengan periode yang sama pada tahun 2019. Bedasarkan data diatas maka dapat dilihat penurunan eksistensi media cetak selama pandemi covid 19. Penurunan ini tentunya berdampak pada omzet usaha dari para pengiklan mengalami penurunan yang mengakibatkan anggaran iklan pada berbagai platform mediapun menjadi semakin berkurang.Kata Kunci: Covid-19, Eksistensi,Media Cetak, Pandemi

scholarly journals When the Greedy Giant Tumbling Down: Analyzing Nickelodeon's Spatialization Practice in Indonesia

2018 ◽  
Vol 73 ◽  
pp. 10010
Author(s):  
Ganis Ashari Rizqi
Keyword(s):  
Social Impact ◽  
Strategic Alliance ◽  
Media Industry ◽  
Television Industry ◽  
Media Companies ◽  
Cable Industry ◽  
The Social ◽  
The Media ◽  
Cable Television Industry ◽  
Corporate Community

The developments of technology and globalization have made the emergence of various changes in media industry. In the entertainment sector various children programs can be broadcasted easily in Indonesia through the cable television industry. Unfortunately, the market share of cable industry is currently experiencing sluggishness. It encourages Nickelodeon to apply certain ways to keep its products dominance in Indonesia. Using spatialization approach in the study of the political economy media, this article aims to describe how Nickelodeon, maintains its product dominance to face that condition. From descriptive qualitative analysis conducted on the news in the mass media and the national company website, found the tendency of localizing strategic alliance both with national companies in the media and non-media industries. Cooperation built between Nickelodeon and the media industry (MNC Group) creates Indonesian-language cartoons and special shows for Indonesian children. Meanwhile, cooperation with non-media companies (Telkomsel and Campina) creates a corporate community base that supports the marketing of Nickelodeon products. The implications of Nickelodeon's collaboration with Telkomsel in the creation of mobile applications are discussed in this article as the social impact of spatialization practices resulting in imbalance of accessing information.

scholarly journals Dynamic capabilities strategy for sustainability development in print media management

2018 ◽  
Vol 74 ◽  
pp. 08013
Author(s):  
Febianca Putri ◽  
Irwansyah ◽  
Monika Pretty Aprilia
Keyword(s):  
Digital Media ◽  
Dynamic Capabilities ◽  
Print Media ◽  
Smart Phone ◽  
Media Industry ◽  
Media Management ◽  
Media Companies ◽  
Asset Protection ◽  
Digital Era ◽  
Sustainable Economic Growth

Nowadays, internet and smart phone turn out to be the new challenge for print media industry. This phenomenon seems to keep on going. It is digitalization that challenges print media companies to develop the sustainable economic growth of company. This research analyses the digital media management applied by Femina Group by using dynamic capabilities. The concept of dynamic capabilities is applied in this research as the main strategy to analyse the survival of print media management in digital era. The dynamic capabilities are divided into three, they are: the capability of sensing, seizing and reconfiguring. The research finds that Femina Group has a strong dynamic capability in sensing and seizing process. Meanwhile, the reconfiguring process of the company suffers a decline in terms of asset protection quality.

scholarly journals Pekerja Pers Menjelang Senja Kala Media Cetak

2018 ◽  
Vol 4 (1) ◽  
Author(s):  
Mukhijab Mukhijab
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Print Media ◽  
Online Media ◽  
Media Industry ◽  
Media Companies ◽  
The Media ◽  
Advertising Spending

This article describes the dynamics of the media industry, particularly the print media industry. The growing effect of information technology that gave birth to online media in the form of online media and social media has encouraged consumers and readers to turn away from the print media. The next effect, media producers and services reduces the portion of advertising spending in print. There was a tempestuous print media business. Some print media closed their businesses. Media workers as part of the editorial division as well as non-editorial employees bear the brunt of the bankruptcy of media companies. This paper is limited to describe objectively how the situation of media workers at dusk when print media.Keywords: media industry, information technology, print media

scholarly journals MEDIA DALAM TANTANGAN INDUSTRI 4.0: ANALISIS PENERAPAN SISTEM DIGITALISASI PADA PERUSAHAAN MEDIA TEMPO

2019 ◽  
Vol 5 (1) ◽  
Author(s):  
Putri Maulina
Keyword(s):  
Print Media ◽  
Content Management ◽  
Online Media ◽  
Media Content ◽  
Media Management ◽  
Media Companies ◽  
Convergence System ◽  
Media Platform ◽  
The Media ◽  
Communication And Information Technology

The development of communication and information technology globally has also influenced the management system of print media companies in Indonesia. The print media platform is currently challenged to be able to improve to be able to maintain its existence amidst technological advancements. Tempo is one of the large print media platforms that until now is still popular with Indonesian audiences and is able to survive. This study aims to examine how Tempo implemented a digitalization system in the process of production and media management. The results of the study describe the Tempo digitalisation process emphasized on several sides: (1) optimizing the media convergence system, by integrating media management systems on print media, internet, e-paper and Tempo TV platforms; and (2) differences in content management on print and online media platforms. The digitalization of the Tempo company as a whole has an impact on the management of media companies, both in terms of human resources and media content produced.

scholarly journals Tantangan TV lokal di era disrupsi media

2020 ◽  
Vol 5 (2) ◽  
pp. 175
Author(s):  
Nanang Yulianto Romadlono
Keyword(s):  
Technological Development ◽  
Media Industry ◽  
Media Companies ◽  
Local Television ◽  
Central Java ◽  
Television Broadcasting ◽  
Tv Program ◽  
The Media ◽  
Broadcast Programs ◽  
Research Show

<p><em>Television broadcasting media during the Disruption Era was the biggest challenge for Television, especially local television to innovate and be creative in the era of technological development. Competition between the media is very tight coupled with the current Covid 19 pandemic, requiring media companies to survive in the competition of competitors. Cakra Semarang TV as Local TV in Central Java in an effort to compete in the Age of Media Disruption. The method used in this research is interpretive qualitative, using the theory of Sociocultural Evolution and Socio-technical System Theory that is used to see Cakra Semarang TV survive the media disturbances. the findings of the research show that creativity, promotional content and news as well as the application of media are the benefits that are utilized by Cakra Semarang TV to stay afloat. The application of Media Divergence by Cakra Semarang TV is a solution to the change in the way viewers watch the previously conventional Cakra Semarang TV program, but now viewers can enjoy Cakra Television Semarang TV broadcasts boldly or online. Efforts to save Cakra Semarang TV in a program broadcasting broadcast programs with the concept of divergence using YouTube streaming, social media to the site portal to get closer to the audience. This effort was carried out by Cakra Semarang TV as a way to maintain existence in the Local Television Media industry in Central Java in the Era of Disruption Current media</em>.</p>

scholarly journals Social media revolution - The new digital frontiers of Journalism

2017 ◽  
Vol 5 (1) ◽  
pp. 610-620
Author(s):  
Kaveri Devi Mishra
Keyword(s):  
Social Media ◽  
Business Strategies ◽  
Media Industry ◽  
Business Networks ◽  
Media Technology ◽  
Study Approach ◽  
The Social ◽  
News Organizations ◽  
Media Platform ◽  
The Media

Social media has become a phenomenon with the advent of technology and rapid rise in the reach across the world. It has made inroads in almost every sphere of business, communication and marketing. Post globalization, Indian media industry has witnessed a sea change and revamped itself tremendously to be part of changing global scenario.  Social media today, has become an integral part of the media industry, whether it is news deliverance, marketing or advertising. The social media revolution has changed and will continue to change journalism and news organizations. Social media as a powerful tool has been realized largely across Indian Media industry, its importance is no longer debated. Therefore, the Indian media has successfully embraced social media technology and digital shift to widen and expanding their reach and exposure. The business strategies have widened and given a facelift; the social media platform has been effectively efficient used for expanding their business networks, whether news deliverance, advertising or other user generated content.   This paper aims at examining and exploring the role, growth and challenges of digital and Social media with a case study approach on Indian Media Industry. 

scholarly journals Social Media Influencer’s Reputation: Developing and Validating a Multidimensional Scale

2021 ◽  
Vol 13 (2) ◽  
pp. 631
Author(s):  
Eun Ah Ryu ◽  
Eun Kyoung Han
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Economic Value ◽  
Reliability And Validity ◽  
Political Influence ◽  
Measurement Tool ◽  
Opinion Formation ◽  
Consumption Behavior ◽  
The Social ◽  
The Media

Since the introduction of smartphones in 2009, social networking services (SNS), which have seen a surge in users, facilitated changes in the media environment along with social influence that has increased the economic value and political influence of SNS. In particular, as consumers’ media use and consumption behavior change around digital media, social media plays a very important role in consumers’ lives. From this perspective, influencers who influence not only consumers’ consumption behavior, but also decision-making and opinion formation based on social media are attracting attention. Therefore, the aim of this study was to develop items to measure an influencer’s reputation as a new source of information in the SNS environment; no previous researchers have presented generalized measurement items for an influencer’s reputation. We intended to identify what dimensions and items in the existing literature could effectively measure a social media influencer’s reputation and to verify each item’s relevance as a measure of a social media influencer’s reputation. Based on in-depth interviews with 30 experts and empirical findings from 557 adults, this study identified dimensions that impact on a consumer’s perception of a social media influencer and developed a scale. The results showed that the social media Influencer’s Reputation scale comprises four distinctive dimensions: Communication skills, influence, authenticity, and expertise. Additionally, the reliability and validity of the scale were assessed, using exploratory and confirmatory analyses and construct validity. The findings confirmed that the social media influencer’s reputation scale measurement items, in this study, can be used as a consistent measurement tool for each dimension. It is also important to develop value in favor of the marketing strategy by increasing value through the influencer’s reputation.

scholarly journals Counter-hegemony of the East Java Biennale art community against the domination of hoax content reproduction

2020 ◽  
Vol 33 (1) ◽  
pp. 26
Author(s):  
Jokhanan Kristiyono ◽  
Rachmah Ida ◽  
Musta'in Mashud
Keyword(s):  
Social Movements ◽  
Modern Society ◽  
Digital Art ◽  
Research Approach ◽  
Media Industry ◽  
Digital Counter ◽  
Digital Format ◽  
The Social ◽  
The Media ◽  
Art Community

This research analyses and describes in detail how the digital biennale activities that are a part of the Indonesian Digital art community has become a form of criticism and silent resistance to the social hegemony. It refers to the ideology, norms, rules, and myths that exist in modern society in Indonesia, especially the reproduction of hoax content. Hoax refers to the logic people who live in a world of cyber media with all of its social implications. This phenomenon is a problem, and it is at the heart of the exploration of the art community in East Java Biennale. The critical social theory perspective of Gramsci’s theory forms the basis of this research analysis. The qualitative research approach used a digital ethnomethodology research method focused on the online and offline social movements in the Biennale Art Community. The data collection techniques used were observation and non-active participation in the process of reproduction-related to the exhibition of Indonesian Biennale digital artworks. It was then analyzed using Gramsci’s hegemony theory. The purpose of this study was to describe the process of social movements in a digital format conducted by the Indonesian Biennale when reproducing works of art to counteract the dominance and hegemony of the Hoax phenomenon in Indonesia. The benefit of this research was that it obtained a preposition of Gramsci’s hegemony theory in the world of digital art as created by contemporary Indonesian Biennale artists. Digital technology has had a tremendous effect on the media industry, government, trade, informal industry sector, human resources, urban planning, services, disaster relief, health, education, religion, artistic and cultural expression, in addition to various other fields. The conclusion obtained from this research is that there is a formation of a new hegemony, a digital hegemony. This new hegemony is of particular concern for the digital artists in East Java Biennale. Through the digital format works, the artists also try to communicate their art as a form of silent resistance, protest, and criticism of the hegemony that occurs in society, referring to the ideology, norms, and myths. It can be called a digital counter-hegemony.s

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