The Role of Faraway Fans In Sporting Event Sponsorship

2022 ◽  
pp. 2022-001
Author(s):  
ANGELINE CLOSE SCHEINBAUM ◽  
ANJALA S. KRISHEN ◽  
RUSSELL LACEY
Keyword(s):  
Sporting Event

Boys in the Booth: The Impact of Announcer Gender on Audience Demand

2020 ◽  
Vol 21 (6) ◽  
pp. 610-627
Author(s):  
Ryan Rogers
Keyword(s):  
Hostile Sexism ◽  
Uses And Gratifications Theory ◽  
Sporting Event ◽  
Difficult Time ◽  
Dependent Variables ◽  
Gender Impacts ◽  
The Impact ◽  
Women In Sports ◽  
The Relationship

This study provides an experiment to examine whether announcer gender impacts audience demand. With special attention to literature detailing the role of women in sports, sports economics, as well as uses and gratifications theory, this study provides an experiment wherein participants watched a sporting event announced by a man or a woman. Afterward, the participants responded to questions regarding their attitudes toward the sporting event they watched. Overall, the male announcer engendered greater feelings of enjoyment and lower feelings of cognitive load than the female announcer. Feelings of autonomy and hostile sexism also played a significant role in mediating the relationship between independent and dependent variables. This study is diagnostic such that it provides empirical evidence that women will have a more difficult time succeeding in this labor market. Also, this study provides noteworthy areas for content producers to focus on in order to increase demand for a product.

scholarly journals Sports Tourism

2014 ◽  
Vol 21 (2) ◽  
pp. 92-96 ◽  
Author(s):  
Marina Gozalova ◽  
Alexey Shchikanov ◽  
Aleksandr Vernigor ◽  
Vardan Bagdasarian
Keyword(s):  
Correlation Dependence ◽  
Factors Affecting ◽  
Sporting Event ◽  
The World ◽  
Sports Tourism ◽  
Tourism Attractions

Abstract Introduction. This article is devoted to sports tourism. The purpose of this article is to examine theoretical material on sports tourism, to analyze sports tourism in Russia and to search for promising areas for the study of sports tourism in our country. Material and methods. In this part the authors develop the idea of the role of doing sports and keeping fit. For anyone who really wants to be healthy, fitness has become an integral part of their lives. Results. The purpose of this research is to study theoretical material on sports tourism, to analyze sports tourism in Russia and to search for promising areas for the study of sports tourism in our country. On the basis of their research the authors come to the conclusion that sports and tourism are interconnected. There are important factors affecting the situation of sports tourism in Russia. The paper examines sports tourism attractions in Russia. Conclusion. The authors conclude that there exists a high correlation dependence of foreign and domestic development of sports tourism on resources allocated for sports infrastructure. All in all, sports tourism tours draw visitors to their favorite sporting event, facility, or destination throughout the world.

Gender and Predictors of Multiplatform Media Uses: A Case Study of the Super Bowl

2013 ◽  
Vol 6 (3) ◽  
pp. 348-363 ◽  
Author(s):  
Roger Cooper ◽  
Tang Tang
Keyword(s):  
Gender Differences ◽  
Social Interaction ◽  
Super Bowl ◽  
Men And Women ◽  
Additional Information ◽  
Sporting Event ◽  
Digital Environments ◽  
Wide Scale

The 2012 Super Bowl was the most-watched television program in U.S. history and represented a wide-scale expansion to online and digital environments. This case study examined the role of gender in explanations for viewing the Super Bowl and for simultaneous media uses during the game. Results indicate that both men and women still relied on the traditional television for Super Bowl viewing. Newer media were used as a second-screen experience to complement the telecast or to gain additional information and social interaction. Gender differences underlie explanations for watching the Super Bowl on television and for simultaneous media uses. Findings suggest that women engaged with nonfootball elements that propel the Super Bowl from a sporting event to a societal event, whereas men indicated stronger interests in the game itself.

The star of the show: the Icelandic horse.

2021 ◽  
pp. 26-47
Author(s):  
Guðrún Jóhanna Stefánsdóttir ◽  
Víkingur Gunnarss Gunnarsson
Keyword(s):  
Evaluation System ◽  
The South ◽  
Summer Period ◽  
Icelandic Horse ◽  
Sporting Event ◽  
The World ◽  
First Time ◽  
Icelandic Horses ◽  
Over Time

Abstract The Icelandic horse is one of the purest horse breeds in the world, reaching an average 140 cm (13.3 hh) height at the withers and weighing 340 kg. The conformation is rectangular and compact, with a sloping croup, and a long, thick mane and tail. The breed is most known and appreciated for the lateral gaits tölt and pace, which it has in addition to the basic gaits (walk, trot and canter/gallop). The breed is found in more than 30 countries, with more Icelandic horses abroad (ca. 175,000) than in Iceland (ca. 65,000). There is one international studbook, WorldFengur, with breeding associations in 21 countries and a common breed evaluation system. Following mechanization in Iceland around 1950, the role of the Icelandic horse changed from being 'the most useful servant' to that of a leisure and sport horse. Also in 1950, Landsmót - the largest outdoor sporting event for the Icelandic horse in Iceland - was held for the first time. It was then repeated every four years until 1998 and biennially after that. Landsmót has been held 23 times in total, at seven different locations in the south and north of Iceland, lasting for 3-8 days in the high summer period. The event has expanded over time with an increasing number of horses, riders and competition disciplines. This chapter introduces the disciplines, qualification of horses and riders and facilities required for Landsmót.

Personalized hydratation status in endurance and ultra-endurance: A review

2020 ◽  
Vol 13 (3) ◽  
pp. 197-214
Author(s):  
Nicolò Paternoster ◽  
Enrico Baggio ◽  
Ettore Pelosi
Keyword(s):  
Human Body ◽  
Electrolyte Balance ◽  
Sports Performance ◽  
Physiological Mechanisms ◽  
Plasma Electrolyte ◽  
Sporting Event ◽  
Sporting Activity ◽  
Ultra Endurance ◽  
Sports Activities

This review aims to investigate the physiological mechanisms that underlie the hydro-electrolyte balance of the human body and the most appropriate hydration modalities for individuals involved in physical and sports activities, with a focus on ultra-endurance events. The role of effective hydration in achieving optimal sports performance is also investigated. An adequate pre-hydration is essential to perform physical and sporting activity in a condition of eu-hydration and to mantain physiologic levels of plasma electrolyte. To achieve these goals, athletes need to consume adequate drinks together with consuming meals and fluids, in order to provide an adequate absorption of the ingested fluids and the expulsion of those in excess through diuresis. Therefore, there are important differences between individuals in terms of sweating rates, the amount of electrolytes loss and the specific request of the discipline practiced and the sporting event to pursue.

The moderating role of brand reputation and moral obligation

2014 ◽  
Vol 33 (4) ◽  
pp. 282-298 ◽  
Author(s):  
Hyejin Bang ◽  
Michael A. Odio ◽  
Thomas Reio
Keyword(s):  
Moral Obligation ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Perceived Behavioral Control ◽  
Sporting Events ◽  
Content Type ◽  
Men's Basketball ◽  
Sporting Event ◽  
Brand Reputation

Purpose – The purpose of this paper is twofold: first, to examine the influences of theory of planned behavior (TPB) constructs (i.e. attitude, subjective norm, and perceived behavioral control (PBC)) on individuals’ volunteer intention for future sporting events, and second, to investigate the moderating effects of brand reputation and moral obligation in the relationships between TPB constructs and volunteer intention. Design/methodology/approach – The sample consisted of 107 volunteers at the 2009 NCAA Men's Basketball Tournament. Moderated hierarchical multiple regression analysis was used to test the hypothesized relationships of the model. Findings – Subjective norm and PBC were significantly associated with volunteer intention. Brand reputation was found to be a moderator in the relationships between attitude and volunteer intention and between subjective norm and volunteer intention, and moral obligation moderated the relationship between PBC and volunteer intention. Practical implications – Sporting events/volunteer managers must understand individuals’ decision-making process with respect to volunteering at sporting events and important insights into new strategies to increase volunteer recruitment, retention, and reliability. Social implications – Because sporting event managers face considerable obstacles in recruiting and retaining a volunteer workforce, an enhanced understanding of volunteering may highlight new ways to remove obstacles to being a volunteer to the benefit of individuals and society. Originality/value – This paper emphasizes the importance of brand reputation and moral obligation as moderators of the effects of the TPB constructs on volunteer intention in the context of sporting events.

scholarly journals SPORT IN THE TRAP OF GLOBALIZATION: A MEDIA SPECTACLE, AN IDEOLOGICAL INSTRUMENT AND UNIVERSAL MEANS OF COMMUNICATION

2020 ◽  
Author(s):  
Slobodan Penezic
Keyword(s):  
Current Position ◽  
Contemporary Culture ◽  
Global Trends ◽  
Political Sciences ◽  
Sporting Event ◽  
Master Thesis ◽  
Media Spectacle ◽  
Shed Light ◽  
Over Time

This text tends to shed light on the current position and role of sport, as a kind of contemporary phenomenon, which follows the outlines of dominant global trends, but which, therefore, causes various consequences for individuals, groups and entire societies. It is the result of the analysis of this phenomenon done during the preparation of the master thesis “Sport as a Phenomenon of Contemporary Culture” at the Faculty of Political Sciences, University of Belgrade, and therefore includes one part of it. In considering the phenomenon itself, it starts from the perspective of contemporary cultural studies and tries to see the place of sport in current social movements. Thus, the accent is on its place and role, and also on the causes and consequences of the process of which it is obviously a part of. Starting from its primary features and functions, the focus is on those elements that are an evident part of every sporting event today; the positive ones, which encourage models of behaviour that bring the modern individual closer to the ancient ideals of the athlete, but also the negative ones, which are the reverse of such aspirations, and which today, due to these global trends, are accompanied by the race for money and popularity. These are negativities that have become a completely acceptable component of sport over time, and the consequences of which, however, are not talked about enough, although they are often in the foreground, pushing to the margin those original motives of chivalry and Olympism. In that way, the very essence of the existence of sport and sports competitions is gradually being suppressed.

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