The article discusses management tools that allow an enterprise to pursue an innovative path of development. In the context of innovative changes, when public and private interests are closely interconnected, all companies that care about the level of business reputation have decided to participate in one way or another in the new paradigm of forming and developing a successful business. In our opinion, it is based on human resource management from the point of view of the near-term prospects of becoming the main competitive factor of growth, as well as solving, to a greater or lesser extent, global problems in the field of sustainable development. Today every organization operates in an economic space where moral foundations, principles and culture are constantly evolving. Therefore, entrepreneurs and managers must build relationships with their subordinates, competitors and partners based on improved motivational strategy, ethics and social responsibility. This approach presupposes management consulting, mentoring and training, which makes it possible to realize the ambitions of professional and personal development of each employee in the context of the implementation of the enterprise development strategy.