market strategies
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2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
James M. Crick ◽  
Dave Crick

PurposeGuided by a relational, stakeholder perspective of resource-based theory, the purpose of the current investigation is to help unpack the complexity of the performance-enhancing nature of coopetition for international entrepreneurs, namely the interplay between collaboration and competition. The context features under-resourced wine producers owned and managed by entrepreneurs that have implemented an internationalised business model. The focus of the study involves the influence of a “competitor orientation”, namely when decision-makers understand the short-term strengths, weaknesses, long-term capabilities and strategies of key current and potential rivals.Design/methodology/approachData collection primarily featured semi-structured interviews with owner-managers of wine-producing firms in New Zealand that reflected heterogeneity amongst international entrepreneurs' strategies targeting different product markets within their respective business models. Secondary data were also collected where possible. Specifically, interviewees' firms exhibited different portfolios involving wine sales (with varying export intensities) together with augmented sales of tourism-related products/services focussed on the domestic market.FindingsCoopetition activities amongst international entrepreneurs varied; i.e. influenced by respective owner-managers' competitor orientations. Illustrations of different decision-makers' business models within a 2 × 2 matrix feature those with a low- or high-export intensity, together with a narrow or augmented product portfolio. Internationalising entrepreneurs' perceptions varied regarding the extent to which their respective business model was oriented towards local cluster-based domestic tourism with limited export sales, as opposed to those with national and more importantly international wine sales. Possessing and acting upon relevant knowledge manifested in which competitors international entrepreneurs collaborated with and the extent to which this took place across product-market strategies. In turn, this enabled particular decision-makers to exhibit flexibility; hence, entrepreneurs enter and exit certain markets together with changing export intensities, as varying opportunities were identified and exploited.Originality/valueAlthough the performance-enhancing nature of coopetition is largely established in prior literature, the complexity of that relationship remains relatively under-researched, not least, amongst international entrepreneurs. More specifically, the extent to which decision-makers that are engaged in coopetition exhibit a competitor orientation remains under-researched. Unique insights feature a 2 × 2 matrix in order to provide originality regarding international entrepreneurs' respective product-market strategies within their business models that are underpinned by varying coopetition relationships and competitor orientations.


2022 ◽  
pp. 1-22
Author(s):  
Younsung Kim

Abstract Firms with well-formulated competitive market strategies could still fail due to their lack of effective nonmarket strategy. Climate change poses significant threats to firms and presents firms’ need to develop nonmarket strategy integrated with market strategy. Relying on the unique dataset of US S&P 500 firms’ responses to climate change, this study seeks to ask why some firms attempt to engage in climate policy making, while others do not do so. The results found that firms with organizational resources and capabilities underlying their carbon market strategy are more likely to support mandatory climate policy. It sheds light on the significance of integrated market and nonmarket strategies, particularly when business opportunities are controlled more by governments than by markets.


Sensors ◽  
2021 ◽  
Vol 21 (23) ◽  
pp. 8094
Author(s):  
Jose Ordonez-Lucena ◽  
Pablo Ameigeiras ◽  
Luis M. Contreras ◽  
Jesús Folgueira ◽  
Diego R. López

Network slicing is a powerful paradigm for network operators to support use cases with widely diverse requirements atop a common infrastructure. As 5G standards are completed, and commercial solutions mature, operators need to start thinking about how to integrate network slicing capabilities in their assets, so that customer-facing solutions can be made available in their portfolio. This integration is, however, not an easy task, due to the heterogeneity of assets that typically exist in carrier networks. In this regard, 5G commercial networks may consist of a number of domains, each with a different technological pace, and built out of products from multiple vendors, including legacy network devices and functions. These multi-technology, multi-vendor and brownfield features constitute a challenge for the operator, which is required to deploy and operate slices across all these domains in order to satisfy the end-to-end nature of the services hosted by these slices. In this context, the only realistic option for operators is to introduce slicing capabilities progressively, following a phased approach in their roll-out. The purpose of this paper is to precisely help designing this kind of plan, by means of a technology radar. The radar identifies a set of solutions enabling network slicing on the individual domains, and classifies these solutions into four rings, each corresponding to a different timeline: (i) as-is ring, covering today’s slicing solutions; (ii) deploy ring, corresponding to solutions available in the short term; (iii) test ring, considering medium-term solutions; and (iv) explore ring, with solutions expected in the long run. This classification is done based on the technical availability of the solutions, together with the foreseen market demands. The value of this radar lies in its ability to provide a complete view of the slicing landscape with one single snapshot, by linking solutions to information that operators may use for decision making in their individual go-to-market strategies.


Author(s):  
Alberto Santillán Fernández ◽  
Arely Anayansi Vargas Díaz ◽  
Verónica Rosales Martínez ◽  
Silvia Fraire Cordero ◽  
Jaime Bautista Ortega ◽  
...  

Objective: To characterize at the municipal level the productivity of the bovine-milk sector in the state of Campeche, Mexico; to determine the profitability of the sector and to propose improvement schemes in order to add value to the commercialization of the product. Design/Methodology/Approach: From the Agricultural and Fisheries Information System, the following variables were obtained: Production (thousands of L), Price ($ L-1) and Value of Production (thousands of $) from 2006 to 2018. Through multivariate statistics and analyses, the profitability of the bovine-milk sector from 2013-2018 compared to 2007-2012 was determined. The analyses were completed by an interview with 12 milk producers who gave added value through the manufacture of cheeses. Results: A drop in profitability (-8.8%) was found in the sector from 2013-2018 compared to 2007-2012, despite the increase in production of 6.2% that did not compensate for the fall in prices (-14.2%). The regions with the highest productivity were located from the center to the south of the state: Champotón (24.62%), Escárcega (17.36%), and Campeche (16.63%). Study Limitations/Implications: Adding value to the milk commodity is a priority need in the short term, to avoid abandoning the activity, which could compromise the economy of rural producers. Findings/Conclusions: The Mennonite settlements in Campeche have managed to add value to the bovine-milk sector through the manufacture and sale of artisan cheeses. However, the great challenge of the sector is the revaluation of artisan cheeses with market strategies that encourage the consumption of local resources in a context of globalization.


Entropy ◽  
2021 ◽  
Vol 23 (11) ◽  
pp. 1464
Author(s):  
Marcin Makowski ◽  
Edward W. Piotrowski ◽  
Piotr Frąckiewicz ◽  
Marek Szopa

The principle of minimum Fisher information states that in the set of acceptable probability distributions characterizing the given system, it is best done by the one that minimizes the corresponding Fisher information. This principle can be applied to transaction processes, the dynamics of which can be interpreted as the market tendency to minimize the information revealed about itself. More information involves higher costs (information is physical). The starting point for our considerations is a description of the market derived from the assumption of minimum Fisher information for a strategy with a fixed financial risk. Strategies of this type that minimize Fisher information overlap with the well-known eigenstates of a the quantum harmonic oscillator. The analytical extension of this field of strategy to the complex vector space (traditional for quantum mechanics) suggests the study of the interference of the oscillator eigenstates in terms of their minimization of Fisher information. It is revealed that the minimum value of Fisher information of the superposition of the two strategies being the ground state and the second excited state of the oscillator, has Fisher information less than the ground state of the oscillator. Similarly, less information is obtained for the system of strategies (the oscillator eigenstates) randomized by the Gibbs distribution. We distinguish two different views on the description of Fisher information. One of them, the classical, is based on the value of Fisher information. The second, we call it transactional, expresses Fisher information from the perspective of the constant risk of market strategies. The orders of the market strategies derived from these two descriptions are different. From a market standpoint, minimizing Fisher information is equivalent to minimizing risk.


Author(s):  
Guihan Ko ◽  
Joseph Amankwah-Amoah ◽  
Gloria Appiah ◽  
Jorma Larimo

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Lynn Marie Jamieson ◽  
Brandon Douglas Howell ◽  
Carlos Siu Lam

PurposeThe purpose of this study was to discover, qualitatively, periods of involvement in Las Vegas gambling marketing campaigns and analyze success factors that may be useful to other gambling destinations, particularly in the Asian market.Design/methodology/approachThe study was established to allow a two-pronged approach of semi-structured interviews and site analysis coupled with review of planning and marketing documents in Las Vegas, Nevada 1980–2000 era and ending with the 2019 branding approach.FindingsResults revealed degrees of success and rationales for changes in campaigns over a 40-year period. When analyzing market strategies, it became evident that many factors were involved decisions to visit Las Vegas, such as social, safety and security factors, as well as opportunities for recreation.Research limitations/implicationsGaining access to top level executives proved challenging due to reluctance of subjects wanting to disclose business strategies.Originality/valueThis study was unique in employing qualitative processes to elicit planning and marketing approaches and relative successes or failures from those involved in multi-property management. Further, analysis of documents over a wide time frame provided insight into the pitfalls and strengths associated with various campaigns.


2021 ◽  
Vol 6 (9) ◽  
pp. 1689-1692
Author(s):  
Wawan Kurniawan ◽  
Didien Suhardini ◽  
Triwulandari Triwulandari ◽  
Emilia Sari ◽  
Anik Nur Habyba

Community Service Partners are members of the Indonesian Laundry Entrepreneurs Association (HIPLI). This Student Creativity Program (PKM) activity is intended to provide a thorough explanation of the Lean Canvas model, business opportunity theory, appropriate market strategies, and risk analysis for business owners that are members of HIPLI. The participants were trained using presentation and discussion techniques. The feedback from the participants through the questionnaires showed that they were satisfied with the training’s implementation. Finally, this PKM implementation concluded that the Lean Canvas Business Model Training for HIPLI entrepreneurs provided a better understanding of the training material such that participants are more enthusiastic about continuing their business.


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