PENGARUH BEBERAPA FAKTOR DALAM PENETAPAN LOKASI KEDAI KOPI

Abstrak Kopi menjadi salah satu komoditas yang pada masa pandemi ini justru mengalami peningkatan pesat, baik dari sisi bisnis usaha, maupun dari sisi jumlah kedai kopi yang bertema kekinian dibanding komoditas usaha lainnya. Salah satu kota di Indonesia yang mengalami perkembangan yang sangat pesat berkaitan dengan bisnis kedai kopi adalah Kota Tarakan, Kalimantan Utara. Meskipun dibanding kota lain di Kalimantan, barangkali perkembangan kedai kopi di kota Tarakan sedikit tertinggal 3-4 tahun misalnya dari kota Balikpapan dan Banjarmasin. Jumlah kedai kopi di Kota Tarakan mengalami peningkatan cukup pesat dalam kurun waktu dari tahun 2019 hingga 2021 ini. Lokasi kedai kopi di Kota Tarakan tersebar di sekitar kawasan perdagangan, perkantoran dan permukiman penduduk. Kehadiran kedai kopi di beberapa kawasan disatu sisi berdampak positif, yaitu menghidupkan kawasan di sekitar kedai yang semula sepi dan rawan, menjadi ramai, namun disisi lain juga kadang kala berdampak negatif, seperti terjadi kemacetan lalulintas, kesulitan lahan parkir dan kebisingan suara dari aktivitas kedai kopi. Oleh karena itu pemilihan lokasi kedai kopi menjadi tantangan tersendiri. Penelitian ini bertujuan untuk menentukan pengaruh dari beberapa faktor utama yang mendasari pemilik kedai kopi memilih lokasi untuk pendirian kedai kopinya di Kota Tarakan. Menjamurnya kedai kopi kekinian dari sisi perkembangan perekonomian kota sangat baik, karena memicu denyut perekonomian kota, membantu mengakselerasi pemulihan ekonomi dimasa pandemi serta menjadi salah satu masukan menarik dalam pembangunan tata kota dan pengembangan pusat-pusat ekonomi baru di Kota Tarakan terutama yang berkaitan dengan aktivitas perdagangan dan jasa. Penelitian ini masih merupakan ide gagasan/pemikiran penulis yang melihat bahwa perkembangan kedai kopi dari hari ke hari sebagai suatu fenomena unik sebuah kota. Dan itu terjadi di hampir seluruh kota besar di Indonesia. Data yang digunakan merupakan informasi yang diperoleh dari komunitas kopi yang terdiri dari para pemilik kedai kopi dan barista di Kota Tarakan. Berdasarkan hasil pengamatan diperoleh empat kelompok faktor yang menggambarkan karakter pemilihan lokasi kedai kopi di Kota Tarakan. Kelompok faktor yang mempengaruhi pemilihan lokasi kedai kopi di Kota Tarakan yaitu fleksibilitas/aksesibilitas lokasi, kesesuaian/ketepatan lokasi, dukungan/support di sekitar lokasi, dan faktor-faktor tambahan lainnya. Fleksibilitas lokasi yaitu jangkauan kemudahan akses ke lokasi kedai dan bagaimana pelanggan/customer bisa dengan mudah mencapainya. Kesesuaian lokasi yaitu ketepatan pemilihan lokasi kedai dengan pertimbangan tertentu agar dapat mengakomodir kebutuhan dari kegiatan kedai kopi tersebut. Dukungan di sekitar lokasi yaitu adanya elemen-elemen pendukung yang ada di sekitar lokasi yang bisa menunjang dan mempermudah dalam kegiatan operasional kedai kopi. Faktor tambahan lainnya adalah faktor lain yang menjadi pertimbangan pemilihan lokasi namun relatif tidak memberikan pengaruh yang besar dalam penentuan pemilihan lokasi kedai kopi di Kota Tarakan, antara lain faktor efisiensi biaya kontrak. Abstract Coffee is one of the commodities that experienced a rapid increase during this pandemic, both in terms of the business and the number of coffee shops with contemporary themes compared to other business commodities. One of Indonesia's cities experiencing rapid development to the coffee shop business is Tarakan City, North Kalimantan. Although compared to other cities in Kalimantan, perhaps the result of coffee shops in Tarakan is a little behind 3-4 years, for example, from Balikpapan and Banjarmasin's towns. Tarakan City's coffee shops have increased quite rapidly from 2019 to 2021. The location of coffee shops in Tarakan City is spread around the trading area, offices, and residential areas. The presence of coffee shops in several places, on the one hand, has a positive impact, namely reviving the area around the shop, which was initially quiet and vulnerable, becoming crowded. Still, on the other hand, it also sometimes has a negative impact, such as traffic jams, parking difficulties, and noise from coffee shop activities. Therefore, choosing a coffee shop location is a challenge in itself. This study aims to determine the influence of several primary factors that underlie coffee shop owners selecting a place to establish their coffee shop in Tarakan City. The proliferation of trendy coffee shops in the city's economic development helped accelerate economic recovery during the pandemic and develop new financial centres in Tarakan City, especially trading activities. And services. This research is still the author's ideas/thoughts who see that the development of coffee shops from day to day is a unique phenomenon of a city. Furthermore, it happened in almost all big cities in Indonesia. The data used is information obtained from the coffee community consisting of coffee shop owners and baristas in Tarakan City. Based on the observations, four factors describe the character of choosing a coffee shop location in Tarakan City. The factors that influence the selection of coffee shop locations in Tarakan City are location flexibility/accessibility, suitability/accuracy, support/support around the area, and other additional factors. Location flexibility is the range of easy access to the shop's location and how customers/customers can easily reach it. Location suitability is the accuracy of choosing the shop's location with specific considerations to accommodate the needs of the coffee shop's activities. Another factor is other factors considered for site selection but relatively do not significantly influence the location of coffee shops in Tarakan City, including contract cost efficiency.

COMPARATIVE STUDY IN DEVELOPING COFFE SHOP ENTERPRISES AT MALANG REGENCY AND MATARAM CITY WEST NUSA TENGGARA

Developing Micro, Small and Medium Enterprises (MSME) is a strategic step to increase and strengthen the basis of economic life for most Indonesian people, primarily through providing employment and diminishing poverty rate. Coffee is one of the world's commodities that brought Indonesia to fame. In the coffee industry, a cup of coffee has been named a cup of Java. this research will be dedicated to developing coffee shops in Ampenan Old Town by comparing the strategy for developing coffee shops in Malang Regency, particularly in the DAU area as one of the coffee shops centers in the city. The analysis technique applied in this research is the descriptive qualitative analysis, which systematically, factually, and accurately describes or illustrates a phenomenon related to the studied phenomenon.The strategy of Malang Regency Government by synergizing all policies from entire official institutions and governmental elements is quite neat and sound, including with East Java Province, effected properly on the policies integration from cross-service. In Malang Regency, researchers found creativity and efforts made by MSMEs in dealing with the Pandemic, from regulating operational hours, opening and closing outlets, making packaging products, in collaborating with OJOL (Public Porter), During the Pandemic, there is no right or perfect strategy to overcome it.

The Factors That Affect The Satisfaction of Local Coffee Shop Customers in The 4.0 Industry Era

Customer satisfaction is the opinion of consumers, in the form of the performance of a product or service that meets their expectations. Generally, successful businesses highly care about customer satisfaction as profit. Therefore, this study aims to analyze the effects of: (1) perceived quality, (2) price, (3) industrial application 4.0, and (4) products innovation on customer satisfaction in the local coffee shop business in the Special Region of Yogyakarta. The data were collected using online questionnaires sent through direct message on instagram account of each customer who posted a photo with a tag or a hashtag from one of the 31 local coffee shops whilst they were enjoying a cup of coffee drink. All customers had the same opportunity to be sampled according to a representative proportion at each local coffee shop. The determination of the minimum sample used was 165 respondents. The samples analyzed were 173 respondents collected from 450 questionnaires completed by customers in which only 176 questionnaires were returned, and three questionnaires happened to be outliers that needed to be eliminated. The data were analyzed using the Structural Equation Modeling (SEM) provided in the AMOS application. The results indicated that customer satisfaction was positively influenced by perceived quality, industry 4.0 implementation, and products innovation, while price negatively affected customer satisfaction. It is highly recommended to maintain and improve perceived quality, industry 4.0 implementation, products innovation, and consider in determining extremely crucial prices for the local coffee shops to acquire customer satisfaction.

Revisiting Coffee Shops as Public Space in Purwokerto

The increasing number of coffee shops identifies the dynamics of urban life in Purwokerto. However, how does the existence of these coffee shops influence the socio-cultural life of the society? The research aims to examine the socio-cultural functions of coffee shops in Purwokerto in accordance to the role of public sphere. The concept of public sphere by Jurgen Habermas is used the theoretical foundation of the analysis. Using descriptive qualitative method, the study analyses data taken from the observation and interview process. Due to the large number of coffee shops in Purwokerto, the researchers select six coffee shops with different characteristics. The research finds that coffee shops in Purwokerto tend to be a place to meet up after school or work and spend their leisure time, as the coffee shop offers a good atmosphere to be more focused and productive on their work. Thus, the function of public sphere is hardly found. Instead, coffee shop becomes a private place for individuals to engage with their own individuality and communities

Do you (still) hire celebrities to increase purchase intention?

The development of the coffee industry in Indonesia is growing significantly, as it is driven by the number of coffee shops that are developing both in villages to urban areas as a balancer for people's lifestyles who like to drink coffee while enjoying activities outside the home. This phenomenon makes the level of competition for coffee brands in packaging very hypercompetitive. Consumer intentions in deciding to buy packaged coffee are strongly influenced by the perception of the quality of the coffee, so it is not surprising that currently there are many different flavors and brands. To market coffee products, many producers use celebrity endorsement services. However, as time goes by and the marketing strategy through endorsement has become massive, it is necessary to study whether this strategy is still effective in increasing the number of sales. It turns out that currently, endorsements do not really affect consumer purchasing decisions. From the results of the study, it can be concluded that: (1) perceived quality influences the intention to purchase packaged coffee, and perceived quality also influences brand loyalty in packaged coffee; (2) celebrity endorsement does not influence the intention to purchase packaged coffee, but celebrity endorsement influences the brand loyalty; and (3) brand loyalty influences the intention to purchase packaged coffee. So that in general brand loyalty is able to mediate the influence of perceived quality and celebrity endorsement on the intention to purchase packaged coffee.

Carer Café in Taiwan: An Innovative Model Providing Caregiver Support for Older Adults

Physical places and environments play critical roles in shaping how people interact. This paper introduces an innovative Carer Café model in Taiwan with social infrastructure support and services for family caregivers caring for older adults. Carer cafés are community-based initiatives of Taiwan Association of Family Caregivers (TAFC), aiming to help carers recognizing their own needs and increase awareness of long-term care resources available. Through partnerships with local coffee shops, respite-focused services are provided. The “free coffee for two” campaign encourages family members and friends taking a caregiver out for a “respite coffee”. Carer Café has also become an important “third place” hosting respite programs and the “a shop within a shop” style creating designated space to build a sense of community. Pilot survey (n=375) showed 77% perceived reduced stress, 83% appreciated services provided, and 250% increased referrals within one year. Implications on impact and future opportunities will be discussed.

COFFEE TOURISM DEVELOPMENT STRATEGY BASED ON LOCAL CULTURE AS AN EFFORT TO INCREASE INCOME DURING THE COVID 19 PANDEMIC IN ACEH CENTRAL REGENCY

There are so many potential of Gayo highlands tourism, Central Aceh Regency, both natural tourism and cultural tourism. Based on initial observations from data from the Department of Culture, Tourism, Youth and Sports of Central Aceh Regency in 2018 with a total of 38 natural and artificial tourist objects, besides that the Gayo community has customs, culture and traditions that can become one of the cultural tourism destinations, as well as the potential for coffee plantations. For this reason, a more systematic study of tourism development management is needed by combining elements of existing physical and non-physical potential in order to increase the level of community income through the potential arising from tourism activities. The purpose of this study is to further examine the strategy of developing coffee tourism, both in the form of physical elements and non-physical elements through existing local wisdom as an effort to increase income, especially during the Covid19 Pandemic Period in Central Aceh Regency. The research method is descriptive qualitative with a sample of 40 respondents from coffee entrepreneurs and coffee shops in several tourist attraction areas. The results showed that Central Aceh Regency has great potential for the development of a coffee tourism model based on local culture in order to increase people's income, especially people who are directly involved in tourism management and coffee farmers.

PETA WISATA DIGITAL MENUJU DESA CIMENYAN DESA WISATA AMAN PASCA PANDEMI

The COVID-19 pandemic has had a global impact on all aspects of human life including tourism. The COVID-19 crisis pandemic has caused a major fall in tourism activity around the world, especially in Bandung, West Java. According to data from the Ministry of Tourism and Creative Economy (Kemenparenkraf) there were around 1 million workers unemployed in tourism sector. This condition is also felt by the tourism sector and MSMEs in Cimenyan Village, Bandung, West Java. Regulations regarding activity restrictions, prohibitions for tourist attractions to operate, as well as dine-in restrictions for restaurant, coffee shops, and cafes have resulted a decreasing of the Cimenyan Village’s people’s income and caused a massive unemployment in this sector. With theclosure of several tourist attractions in Cimenyan Village, namely Puncak Bintang, Kampoeng Bamboe, as well as cafes and coffee shops along the Cimenyan Village’s main road, hundreds of villagers have lost their livelihoods. The weakening of trade and people's purchasing power also affected the MSMEs sector, especially in main MSME’s commodities, like peuyeum, chips, and coffee. Nowadays, post-pandemic economic recovery efforts have begun to be encouraged, especially in the tourism sector. Facing “The Real New Normal”, Cimenyan Village developstrategies to prepare themselves. Through the Student Real Work Lecture Program (KKNM) and the Community Service Program, offer a recovery strategy through a Digital Mapping of the Potential for Pandemic Safe Tourism (Pandemic-safe tourism) and MSMEs in Cimenyan Village. The output of this activity is a Digital Map of Pandemic-safe Tourism which can be a socialization of healthy, safe, and comfortable tourism alternatives, as well as the leading MSMEs information media in Cimenyan Village that can support existing tourism activities.Pandemi Covid-19 telah berdampak secara global terhadap seluruh aspek kehidupan manusia. Salah satu sector yang cukup terpukul akibat pandemic covid-19 ini adalah sector pariwisata. Menurut data Kementrian Pariwisata dan Ekonomi Kreatif (Kemenparenkraf) mencatat sekitar 1 juta pekerja di sector pariwisata menganggur akibat pandemi covid 19 tahun lalu. Kondisi ini juga turut dirasakan oleh sector pariwisata dan UKM di Desa Cimenyan. Aturan mengenai pembatasan kegiatan, larangan bagi tempat wisata untuk beroperasi, serta larangan dine-in bagi tempatmakan, warung kopi, kafe, dan sejenisnya mengakibatkan menurunnya pendapatan masyarakat Desa Cimenyan serta meningkatkan angka pengangguran. Dengan ditutupnya beberapa tempat wisata di Desa Cimenyan, yaitu Puncak Bintang, Kampoeng Bamboe, serta kafe-kafe dan warung kopi sepanjang jalan di wilayah utara Desa Cimenyan,mengakibatkan ratusan warga desa kehilangan mata pencaharian. Melemahnya perdagangan dan daya beli masyarakat juga turut mempengaruhi sector UMKM, khususnya komoditi utama desa yaitu peuyeum, keripik, dan kopi. Tahun ini, upaya pemulihan ekonomi paska-pandemi pada sector pariwisata mulai digalakkan. Menghadapi“The Real New Normal”, Desa Cimenyan sebagai turut menyusun strategi untuk mempersiapkan diri. Melalui Program Kuliah Kerja Nyata Mahasiswa (KKNM) serta Program Pengabdian Masyarakat, strategi pemulihan pariwisata dan perdagangan post pandemic adalah dengan melakukan Pemetaan Potensi Wisata Aman Pandemi (Pandemic-safe tourism), serta UMKM unggulan di Desa Cimenyan. Output kegiatan ini adalah Peta Digital Wisata Ramah Pandemi yang dapat menjadi sosialisasi alternatif wisata yang sehat, aman, serta nyaman, sekaligus media informasi UMKM unggulan Desa Cimenyan yang dapat mendukung kegiatan pariwisata yang sudah ada.

DEVELOPMENT OF COMMUNITIES OF TRADERS AND PRIVATE HOUSEHOLDS IN REALIZING INDEPENDENT WELFARE THROUGH THE MOVEMENT OF LOVE TO SAVING SHARE (GERMAS) IN GAMPONG BLANG PULO AS A EXAMPLE OF GAMPONG INVESTMENT

In the industrial era 4.0 technology has emerged and people's thoughts are increasingly democratic. Nowadays, we see a lot of phenomena in coffee shops where young people with their laptops can buy company shares through investment and get dividends. This investment activity will encourage a country's economy, absorb labor, increase output resulting in foreign exchange savings or even increase foreign exchange. Investment aims to get a fixed income in each period, meet future needs and so on. Thus, the increase in the value of this investment is expected to help economic growth for the welfare of the community. (www.idx.co.id) The condition of the community in Blang Pulo Village is in a position that is still in the lower middle-class community where most people earn from farming and trading. Almost the average community does not have savings prepared for the future. Others are in a weak economic position where their income is only enough for their daily meals. With the investment village, it is hoped that the trading community in Gampong Blang Pulo will be willing to follow directions to save shares every month on a regular basis to get the maximum profit possible. (https://kampungkb.bkkbn.go.id) An investment village is an activity to introduce investment to the community and invite people to save shares. As well as providing guidance on how to invest properly and correctly that can generate future returns without any element of usury. With the investment village program, it is expected to be able to develop the potential that has been pioneered by the community to be more developed. The investment village will be held in Gampong Blang Pulo and will be assisted by local village officials in its implementation. The Investment Village Extension activity began with recording and visiting people's homes and then making friendly gatherings to increase friendship. After that, conducting counseling to invite people to save shares regularly every month and provide guidance on the capital market and conduct socialization in Gampong Blang Pulo to make the investment village program a success.