Business Models Canvas of MOOCs: an Investigation of Sustainable Practices for MOOC Universities

Massive Open Online Course (MOOC) is defined as an online open-access course available to an unlimited number of students from any location. These online lectures provide convenience and timeliness for students, enabling them to study from anywhere and anytime. With the demand for online learning, universities require a business design model for the MOOC application that will be used as online learning with the hope that it can be carried out continuously and in the long term to support the existence of online learning. The online learning process in Indonesian education in the era of the Industrial Revolution 4.0 and the implementation of the Merdeka Belajar Kampus Merdeka (MBKM). This research aims to create a business model for the implementation of the MOOC application as an open online lecture. The stages of this research method include a literature review study related to business models by the world's leading MOOC platforms, including Coursera, EdX, Udacity, and Udemy. Then analyzed and made a business model using the nine-block canvas method and implemented the MOOC application in the context of the MBKM Curriculum.

Strategic Communications and the Toms Case: Aligning Business Strategy With Strategic Communication

This work analyses the principles of strategic communication, taking the case of the Toms firm as an example in which business strategy aligns with strategic communication. It explains this company’s management style on how strategic communication is to be understood. Fundamentally, the Toms strategy focuses more on exploiting its potential to fulfil its mission in the long term (to sell and be an organisation standing for solidarity) than on applying resources or making partial, short-term communication decisions. Thus, the entire business model and all long-term business decisions can in themselves be regarded as strategic communication decisions since the business objective becomes a communication objective. In this way, each tactic and action put into play in the firm’s evolution provides it with social value and confers a constantly changing communicative dimension, which is only possible in nonlinear organisations whose business design is hypertextual or bidirectional.

Optimalisasi aspek teknis pada perancangan bisnis Virgin Coconut Oil (VCO)

[Bahasa]: Desa Rejosari adalah salah satu Desa di Kabupaten Purworejo, Jawa Tengah yang memiliki potensi sumber daya alam (SDA) berupa pohon kelapa. Akan tetapi, pemanfaatan yang tidak maksimal sering mengakibatkan pembuangan kelapa disebabkan jumlah panen yang berlebih. Untuk mengoptimalkan pemanfaatan SDA tersebut, dilakukan perancangan bisnis produksi Virgin Coconut Oil (VCO). Pengabdian fokus pada aspek teknis yang meliputi pemilihan lokasi produksi dengan metode Analytical Hierarchy Process (AHP), analisis aliran produksi VCO, layout design, dan penentuan jumlah pekerja dan peralatan yang optimal berbasis simulasi. Hasil pemilihan lokasi produksi pada program pengabdian ini menunjukkan bahwa lokasi yang terletak di samping SMK VIP Maarif NU 1 Kemiri merupakan lokasi yang paling optimal dilihat dari kriteria kemudahan akses, luas bangunan, dan ketersediaan sarana dan prasarana. Kemudian untuk memenuhi permintaan selama 4 bulan ke depan, diperlukan 13 orang pekerja beserta peralatan yang mendukung proses produksi dengan investasi serendah mungkin. Selanjutnya layout dari lantai produksi VCO dirancang dengan pertimbangan dapat menghasilkan jarak seminimal mungkin sehingga mampu meningkatkan efisiensi serta mempermudah jalan keluar-masuk barang. Hasil analisis teknis kemudian disimulasikan menggunakan software Flexsim versi 2021 dan menunjukkan bahwa perancangan bisnis VCO telah mencapai hasil efektif dilihat dari ketercapaian output produksi dan efisien dilihat dari utilisasi pekerja. Uji coba produksi serta penyuluhan telah dilakukan sebagai bukti validasi. Kata Kunci: Analytical Hierarchy Process (AHP), perancangan bisnis, simulasi, Virgin Coconut Oil (VCO) [English]: Rejosari Village is one of the villages in Purworejo Regency, Central Java, which has natural resource potential (SDA) in the form of coconut trees. However, the disposal of coconuts due to the excessive harvest and lack of utilization often happens. A Virgin Coconut Oil (VCO) production business was designed to optimize the utility of natural resources. This community service focuses on technical aspects analysis including the selection of production location using the Analytical Hierarchy Process (AHP) method, VCO production flow analysis, layout design, and the determination of the optimal number of workers and equipment based on simulation. The result of the production location selection indicates that the location next to the Vocational High School Maarif NU 1 Kemiri is the most optimal location seen from the criteria of easy access, building area, and availability of facilities and infrastructure. Then to meet the demand for the next 4 months, it requires 13 workers along with equipment that supports the production process with the lowest possible investment. Furthermore, the layout of the VCO production floor was designed with the consideration that it could produce a minimum distance to increase efficiency and facilitate the passage of goods in and out. The results of the technical analysis were then simulated using the Flexsim software and showed that the VCO business design has achieved effectiveness examined from the achievement of production output and efficiency from optimum workers utilization. Production trials and socialization were carried out as a validation evidence. Keywords: Analytical Hierarchy Process (AHP), business design, simulation, Virgin Coconut Oil (VCO)

Increasing the Selling Value of Indonesian Cultural Products to the Global (Case study of Batik as Indonesian Cultural Identity)

Culture consists of practices, objects, and values ​​in one society. This culture occurs as a result of the emergence of transactions and agreements between certain communities so as to agree on these existing values ​​into the daily life. Even this culture itself is passed down from generation to generation, the identity of this culture demands uniqueness, boundaries, and originality. But the big problem is the strong current of globalization which makes the mingled interactions between one and another culture. Indonesia is rich in culture, which in the past also experienced a lot of acculturation with one another. The uniqueness of Indonesian culture is displayed in many forms, both objects and habits, including performing arts in Bali, phinisi ships, and also batik. Through this research the authors again raise how to increase the selling value of cultural products in Indonesia, by looking at the case studies of traditional batik which innovated into a global approach. This case is discussed from the point of view of Komaruddin Kudiya's success in introducing batik to the global market. The research method was carried out qualitatively, with a cultural and business design approach. The data obtained is based on workshops and seminars, as well as literature obtained online. Furthermore, the data will be studied and analyzed descriptively to produce explanations related to the factors that increase the selling value of batik as a result of Indonesian culture.