Integrated Intellectual Investment Portfolio as an Efficient Instrument to Manage Personal Financial Investment

The redistribution of resources in global stock markets is prevalent: the capital is transferred from one investor to another. Sometimes, earning a substantial return in the stock market seems complicated to implement for an individual investor. Investing contributes to the welfare of society and the wealth of citizens. This is why people should look for efficient ways to invest. Investment should become a natural part of personal finance management in the majority of households. For this reason, an investment model is developed where stocks are selected based only on market intelligence using historical data. The model helps find one or several stocks that generate the highest return on a separate step. Applying this model, experiments were performed with daily data from German, US, and UK stock markets. The possibility of obtaining higher than average returns in these markets has been noticed. In the German market, during the 97-day period, the authors obtained a 1.46 return, which implies a 2.31 annual return: in the USA market, a 2.37 return (7.93 annual return), and in the UK market, a 1.90 return (4.09 annual return). Thus, the proposed investment decision-making system could be an efficient tool for forming a sustainable individual or household portfolio. It can generate higher investment returns for an investor and, moreover, make the market more efficient by applying market intelligence and related historical data.

Branding Through Online Social Networks

The hurdles to entering a foreign market have been dismantled by greater internet connectivity. As a result, there is virtually endless potential to expand a company abroad. In growing abroad, it's crucial to keep the brand at the forefront of the approach. When enterprises enter foreign markets, they confront several problems such as a lack of market intelligence, buyer expectations, severe rivalry from global brands, and a lack of trending awareness. Most exporters focus on the short product-focused and sales-driven methods, such as producing that which is simple to create, finding a contract, fulfilling the request, and closing sales. This method just forces an exporter into a pricing competition in a globalized world, leaving the limited possibility to continuous production, product innovation, and credibility. Every company that wishes to export should aim towards market-driven, long-term, and sustainable exporting.

Exploring the Potential of Internet News for Supply Risk Assessment of Metals

The growth in demand for material resources is inevitable to maintain sustainable development. Especially for metallic minerals, this growth in demand increases the supply risk; therefore, its evaluation is essential to keep the resource supply stable. Supply risk assessment has a long history in both academic and practical studies, but there is no existing study using internet news as its main information source. In this study, we obtained related news articles from S&P Global Market Intelligence (SPG) and used them for the supply risk analysis. Using already topic-labeled articles and a gradient boosting framework, non-labeled articles are also labeled and categorized by topic. The articles were assigned to metallic minerals by SPG. We also scored each article using simple sentiment analysis. In short, we found significant potential in internet news articles as information for complementary assessments to existing methods, by providing in-depth information on regulatory or corporate financial activities, which are difficult to cover using the existing numerical indices. While it is useful, it should be noted that the volume of news articles depends on the interests of their readers, and many articles capture changes rather than states. As long as they are used with these caveats in mind, news articles can be very useful as a complementary source of information to existing analytical methods, especially for short-term supply risk assessment.

Toward the measurement of market orientation: scale development and validation

Purpose The purpose of this study is to investigate the dimensionality of the market orientation (MO) scale. Design/methodology/approach This is a firm-level study. A purposive sample of 400 firms (with 2–3 key informants from each firm) has been taken to study the MO of the firms. The psychometric testing of the MO scale was done using exploratory factor analysis, confirmatory factor analysis and structural equation modeling (SEM). Findings The results have shown that the dimensionality of MO exhibits a different pattern across the sample. The four factors delineated dimensions explain more than 62% of the variance in the data set and are found to be the valuable and versatile measure of MO. Overall, the results provide enough evidence of the validity, reliability and generalizability of the MO scale. The results of SEM indicate a satisfactory nomological validity of the scale. Originality/value The study develops a valid measure of MO with a major focus on market intelligence. The study proposes MO as a function of customer orientation, competitor orientation, inter-functional coordination and market intelligence which was largely ignored in the marketing literature.

Repositioning the Swellendam Municipal Area as a Tourist Destination: Trends, Destination Marketing and Place Branding

In 2017 the Swellendam Tourism Bureau’s board adopted a new marketing brand for the municipality under the banner Cape Trade Route. The brand was introduced without using any market intelligence to inform it. The Swellendam Municipality subsequently resolved that any new tourism strategy had to be informed by current market research, including media, trade and industry sentiments about the region. This paper reports on five sets of empirical evidence collected by various means to better understand Swellendam’s tourism brand and marketing strategies. They are (1) workshops with business and community roleplayers; (2) an online questionnaire survey conducted with tourist-aligned enterprises in the Swellendam municipal area; (3) a content analysis of traditional and social media relating to Swellendam; (4) a visitor interview survey; and (5) a snap review of sixteen tour operators’ opinions about Swellendam as a tourism region. The findings highlight the crucial role of sound market intelligence in creating tourism marketing strategies for municipalities. The reported findings and the recommendations made have subsequently informed the municipality’s spatial development framework and tourism strategy.

Entrepreneurial Marketing dan Jejaring Sosial dalam Usaha Kecil: Studi Kasus tentang Bisnis Petshop di Kabupaten Bandung

This article aims to examine how small entrepreneurs use social networks to develop and implement marketing strategies. The type of small business studied is the Petshop business. The research method used is qualitative by conducting in-depth interviews and analysis with Petshop entrepreneurs through an entrepreneurial marketing perspective. Ultimately, we found that Petshop entrepreneurs are using social connections through market intelligence, new customer acquisition, and current customer retention to create and deliver more value to customers. Entrepreneurs take steps to build emotional attachments and carry out marketing activities through giving gifts or by approaching customers through the community, and most of the entrepreneurs in the Petshop business in Bandung Regency do marketing through physical (offline) stores and online shops. The majority of entrepreneurs stated that the application of the entrepreneurial marketing concept and strengthening social networks were important in the continuity of the Petshop business, only one Petshop entrepreneur had contradictory statements, especially in the aspect of searching for market information.

BRIDGING MOUNTAINOUS DIVIDE THROUGH DIGITAL TECHNOLOGY: A STUDY OF HIMACHAL PRADESH

Digital technology is impersonating as an essential part in transforming the attitude and panorama of society towards women. In the hilly state, like Himachal Pradesh, the women have less access to digital technology due to geographical disadvantages. resulting in economic dependence and lack of market intelligence. Women are the backbone of the national rural economy. They play an important role in household and agriculture activities. So, there is a need to empower them with knowledge and capacity building programmes. The provision of training women towards the digital technological sphere can encourage them to attain socio-economic mobility as training promotes skill development while intensifying the capacity of women to earn a livelihood. Therefore, the present study was conducted to examine the mountainous divide, digital astuteness, and capacity building of rural women in Himachal Pradesh. The present paper is an attempt to evaluate the effects of mountainous divide and constraints to digital technology in Himachal Pradesh. The study reveals that mountainous divide hinder access to New Technology, Internet, latest Information, job Opportunity, establishing and running business, infrastructure development for digitization, women empowerment and benefits of programmes and schemes. But majority of women believed that the spread of digital technology can help them a lot.