The research shows that subjective feelings of people, such as emotions and fatigue, can be objectively reflected by electroencephalography (EEG) physiological signals Thus, an evaluation method based on EEG, which is used to explore auditory brain cognition laws, is introduced in this study. The brain cognition laws are summarized by analyzing the EEG power topographic map under the stimulation of three kinds of automobile sound, namely, quality of comfort, powerfulness, and acceleration. Then, the EEG features of the subjects are classified through a machine learning algorithm, by which the recognition of diversified automobile sound is realized. In addition, the Kalman smoothing and minimal redundancy maximal relevance (mRMR) algorithm is used to improve the recognition accuracy. The results show that there are differences in the neural characteristics of diversified automobile sound quality, with a positive correlation between EEG energy and sound intensity. Furthermore, by using the Kalman smoothing and mRMR algorithm, recognition accuracy is improved, and the amount of calculation is reduced. The novel idea and method to explore the cognitive laws of automobile sound quality from the field of brain-computer interface technology are provided in this study.