Research on Chinese Rural Resident’ Energy-saving Behavior of Habit Adjustment --Based on Behavioral Reasoning Theory

With the increasing public’s energy consumption, the resident’s energy-saving behavior has been paid more attention by all walks of life. Therefore, it is important to find out what factors influence the public's energy-saving behavior. The paper constructs a conceptual model of Chinese rural residents' energy-saving behavior of habit adjustment based on behavioral reasoning theory. It examines the energy-saving behavior of habit adjustment of rural residents on the basis of investigation data from rural residents in China. We reach the following conclusions: environment values not only significantly influence global motives (including attitudes about saving energy, subjective norms, perceived behavioral control) but also via the reasons for behavior have indirectly influences to it, thereby influencing rural residents' energy-saving intentions. The reasons for behavior have an indirect impact on rural residents' energy-saving intentions via the global motives. The reasons for behavior also directly influence the rural residents' energy-saving intentions. The attitudes about saving energy, the subjective norms and the perceived behavioral control have indirectly positive impacts on rural residents' energy-saving behavior of habit adjustment via the energy-saving intentions. The Poyang Lake Ecological Zone has an important ecological protection function in China. Promoting rural residents in there to save energy can effectively protect the environment.

Czechoslovakia’s Discreet Behavioral Revolution in the 1960s

This article deals with the thus far unnoticed “intellectual origin” of the so-called Prague Spring. It summarizes tenets of behavioral revolution in the field of social sciences and documents its considerable influence on Czechoslovak scholars. From the mid-1960s, behavioral reasoning coexisted with other (mutually conflicting) perspectives. Literature on Czechoslovak reform has given evidence of the impact of Marxian revisionism, the Frankfurt school, and theories of industrial societies. This article stresses the significance of behavioral meta-theory not only in academia but also in the political arena. However, the process of normalization after 1968/1969 signified the inevitable end for this paradigm.

Entrepreneurial self-efficacy and entrepreneurial intention: The mediating role of the need for independence

PURPOSE: The paper focuses on assessing the direct effect of entrepreneurial self-efficacy and entrepreneurial intention and the indirect effect of the need for independence on the relationship between the constructs. Despite increased efforts towards steering the interest of young graduates towards entrepreneurial venture, the response rate has been rather unimpressive and discouraging, thus demanding the need to account for what factors could drive intention towards venture ownership among graduates in Nigeria. METHODOLOGY: A quantitative approach was adopted and a data set from 235 graduates was used for the study. The data was analyzed using the partial least square structural equation model (PLS-SEM). FINDINGS: It was found that self-efficacy does not significantly affect intention. It was also found that the need for independence affects entrepreneurial intention. The study found that the need for independence fully mediates the relationship between entrepreneurial self-efficacy and entrepreneurial intention. PRACTICAL IMPLICATIONS: This paper provides new insight into the behavioral reasoning theory, through its application in explaining the cognitive role of the need for independence in decision-making, using samples from a developing economy. ORIGINALITY AND VALUE: The study advances a new perspective on the underlining factors that account for an entrepreneur’s intent to start a business venture, most especially among young graduates in Nigeria, through the lens of the behavioral reasoning theory. We further support the application of the theory in entrepreneurship literature, given the paucity of studies that have adopted the theory despite its relevance.