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Published By Universitas Nusantara Pgri Kediri

2528-0929, 2549-5291

2021 ◽  
Vol 6 (2) ◽  
pp. 149-165
Author(s):  
Yunita Christy ◽  
Maria Natalia ◽  
Sinta Setiana ◽  
Richard Anthony

This research intention to determine the effect of budget participation on managerial performance with organizational commitment and work motivation as moderating variables. The sample of this study were employees at managerial level (top and bottom). Researchers distributed 100 questionnaires spread to several manufacturing companies. Of the 100 questionnaires, 56 questionnaires were collected and 45 questionnaires were processed. The data collected were processed using the Multiple Liner Regression Correlation Test and Moderated Regression Analysis (MRA). Before testing the hypothesis, the researcher tested the validity, reliability, and classical assumption. The results showed that budget participation has a positive effect on managerial performance, even so when budget participation has a positive effect on managerial performance when moderated by organizational commitment and work motivation


2021 ◽  
Vol 6 (2) ◽  
pp. 321-331
Author(s):  
Muzakki Muzakki

This study aims to explore the relationship between human relations and physical work environment on employee performance. The method used is quantitative with an emphasis on hypothesis testing. The sample used in this study was 65 employees using the purposive random sampling method. The data analysis technique used was Structural Equation Modeling Partial Least Square (SEM-PLS). The findings of this study reveal that human relations and physical work environment both partially and simultaneously have a significant effect on employee performance. The results of this study also prove that the human relation variable has a dominant effect on improving employee performance. In addition, this study provides insights to organizations in designing appropriate systems to improve employee performance..


2021 ◽  
Vol 6 (2) ◽  
pp. 184-198
Author(s):  
Dewi Cahyani Pangestuti ◽  
R. Ferry Riantiarno

This study aims to prove the existence of the absolute purchasing power parity theory using The Big Mac Index and take the example of The Six Cheapest countries, two of which are Indonesia and Malaysia. The data taken is secondary data that has been measured and processed by The Economist which contains the prices of the Big Mac units sold by each country, in The Big Mac Index is 56 countries with different incomes. The method used is a descriptive method, with the literature method technique. The results show that in the end absolute purchasing power parity will not be formed in the free market. This is stated by the non-meeting points of purchasing power parity under conditions of real consumption. Also, it is proven by the undervalued value of the rupiah and ringgit in Indonesia and Malaysia against the US dollar, as well as the level of consumption of each country that must be adjusted.


2021 ◽  
Vol 6 (2) ◽  
pp. 283-296
Author(s):  
Reno Iwan Candra Nugraha ◽  
Nihayatu Aslamatis Solekah

The purphose of this study is to analyze the antecedents of customer loyalty of Bank BNI Syariah which is influenced by Islamic branding, service quality and trust. The sample in this study was 148 customers using purposive sampling using multiple regression analysis tools using SPSS 25. The results showed that Islamic branding, service quality and trust have an effect on customer loyalty. The implication of the results of this study is expected to maintain and improve the application of Islamic Branding and service quality, especially for PT. BNI Syariah KCP Jombang so as to gain customer trust that will foster a sense of customer loyalty


2021 ◽  
Vol 6 (2) ◽  
pp. 138-148
Author(s):  
Mustafidah Mahardhika ◽  
Dyan Arintowati

The purpose of this research is to determine the effect of promotion using social media and word of mouth marketing on purchasing decisions for beauty clinic services. This research is belonging to quantitative research with data collection techniques using interviews, documentation, and questionnaires. For data analysis using multiple linear regression analysis. The results showed that at this time, promotions using social media and word of mouth marketing influence purchasing decisions still, either partially or simultaneously. From these results, social media is still effectively used as a tool on promoting products. Word of mouth marketing also has an effective influence in affecting purchasing decisions. Where consumers still trust the recommendations of their close environment on products buying decision.   Kata Kunci: social media, word of mouth marketing, buying decision


2021 ◽  
Vol 6 (2) ◽  
pp. 233-241
Author(s):  
Annisa Kurnia Nur Azizah

The purpose of this innovation is as written in the regulation of the head of Badan Pertanahan Nasional Republik Indonesia (Indonesian Republic of National Land Registry Department) number 18 in the year of 2009 about LARASITA Badan Pertanahan Nasional Republik Indonesia, to make it easier for the people who has business with land registry office to follow up their business without having to come to the office, and so that the people can get the cost information and express their complaints about the land registry service easily. This research uses descriptive research with quantitative method. The location of this research is in Land Registry Office of Kota Magelang. Data's gathering techniques used are interview and observation techniques. The result of this research showed that LARASITA gives service to the people in land certificate service. The suggestion that can be given is a repairment in the connecting antenna to support the internet access in LARASITA implementation.   Keywords: innovation, land certificate, land certificate service, LARASITA


2021 ◽  
Vol 6 (2) ◽  
pp. 166-183
Author(s):  
Subagyo Subagyo ◽  
Gesty Ernestivita ◽  
Eupharasia Susy Suhendra

This study aims to determine the effect of HR competence and innovation on competitive advantage with entrepreneurial marketing as an intervening variable in the Food and Beverage Industry in East Java. This research is a quantitative research. The sample was determined as many as 100 entrepreneurs by purposing sampling technique. The data obtained from the questionnaire was then analyzed using SEM with the Smart PLS application tool. The results showed that the competence of HR and entrepreneurial marketing partially had a significant positive effect on competitive advantage, while innovation had no significant effect on competitive advantage. HR competence and innovation significantly affect entrepreneurial marketing. Likewise, it is proven that entrepreneurial marketing is proven to be able to mediate HR competencies and innovation to competitive advantage.


2021 ◽  
Vol 6 (2) ◽  
pp. 307-320
Author(s):  
Laurentius Calvin Setia ◽  
Ronald Ronald ◽  
Amelia Amelia

The growth of the hospitality industry in Indonesia shows a significant number. In this case requires the company to be able to meet customer needs and adjust customer desires in the overnight process so that the company must be able to detect what the needs and desires of its customers are. Therefore, the presence of Shangri-La Hotel Surabaya is very influential in the development of the hotel industry, especially in Surabaya. This study aims to analyze the effect of Service Quality dimensions on Customer Loyalty through Perceived Value, Image, Consumption Emotion and Customer Satisfaction to the Shangri-La hotel customers in Surabaya. The sample used in this study is 250 respondents. For processing and analyzing data in this study, namely by using Amos version 22.0 as software for data processing. This study has 12 hypotheses and all of them have significant results.


2021 ◽  
Vol 6 (2) ◽  
pp. 242-252
Author(s):  
Somadi ◽  
Vica Mariani S

The research objective was to determine the application of Supply Chain Management (SCM) at PT Brataco Chemical Medan Branch. This research used a descriptive approach with SCM analysis. Based on the research results, the company's suppliers consist of suppliers of main and supporting raw materials. Purchases of raw materials are made by pre-order with a credit payment system. Incoming raw materials will be checked with order data. If the item does not match the order, it will be returned to the supplier for replacement. Meanwhile, the appropriate goods will be placed in the warehouse and then the production process is carried out. The production process is carried out in two stages, namely the first stage to produce low TDS & nearly neutral PH and the second stage to produce Aqua Demineralization. The production results are then checked for conformity with the predetermined standards. Products that pass will be distributed to consumers using a car provided by the company. Orders that do not fit or are defective, then consumers can return to the company to be replaced with new goods.


2021 ◽  
Vol 6 (2) ◽  
pp. 216-232
Author(s):  
Meliyana Prasetyo Tejo

This research was conducted to determine the effect of perceived value on trust, the purposes are to know the effect of perceived value on customer retention, to know the effect of trust on customer retention, to know the role of trust as mediator in the relationship between perceived value on customer retention in Company X family business which moved as distributor basic needs. Research data collection was distributed to 68 respondents of Company X B2B customer who regularly purchase on 2020. Analysis method for this research used Partial Least Square Structural Equation Modeling (SEM PLS) with smart PLS 3.0 program. The results of the analysis in this study are perceived value have a positive relationship and significant effect on trust; perceived value doesn’t have significant effect on customer retention in Company X; trust has a positive and significant effect on customer retention in Company X; Trust fully mediates perceived value to customer retention in Company X. Managerial implications based on the results are creating more services and educate customer about service offer compared with competitors, improving service with implementing computerize system to decrease error, employee training, and proposing program such as cash discount or bonus product to maintain customer retention.


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