Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
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200

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Published By Springer International Publishing

9783319117966, 9783319117973

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A Study of Customer E-Loyalty: The Role of Mediators

Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-11797-3_112 ◽

2014 ◽

pp. 195-195 ◽

Cited By ~ 1

Author(s):

Shu-Ching Chen

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Employee Openness And Organizational Responsiveness: Examining Environmental Influences on Positive Employee Brand Behaviour

Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-11797-3_71 ◽

2014 ◽

pp. 110-110

Author(s):

Ceridwyn King ◽

Daniel C. Funk

Keyword(s):

Environmental Influences ◽

Organizational Responsiveness

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Interconnected Operant Resources and Market Performance: The Retailers’ Perspective

Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-11797-3_138 ◽

2014 ◽

pp. 243-243

Author(s):

Lauren R. Skinner ◽

R. Glenn Richey ◽

Mert Tokman ◽

Colin Gabler

Keyword(s):

Market Performance ◽

Operant Resources

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Social Capital as A Micro-Level Origin of Organizational Capabilities

Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-11797-3_15 ◽

2014 ◽

pp. 23-23

Author(s):

Jan Kemper ◽

Malte Brettel

Keyword(s):

Social Capital ◽

Organizational Capabilities ◽

Micro Level

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Investigation of Antecedents of Purchase Intention Toward Counterfeits – Implications From Culturally Diverse Countries

Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-11797-3_187 ◽

2014 ◽

pp. 330-330

Author(s):

Bernhard Swoboda ◽

Karin Pennemann ◽

Markus Taube

Keyword(s):

Purchase Intention ◽

Culturally Diverse

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The Impact of Halal Endorsements on Purchase Intent of Non-Muslim Consumers

Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-11797-3_166 ◽

2014 ◽

pp. 291-291

Author(s):

Bodo B. Schlegelmilch ◽

Mubbsher Khan

Keyword(s):

Purchase Intent ◽

The Impact

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How Companies Implement Kam: a Four-Stage Model

Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-11797-3_98 ◽

2014 ◽

pp. 170-174

Author(s):

Iain A. Davies ◽

Lynette Ryals

Keyword(s):

Stage Model

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An Empirical Test of an Integrative Model of Consumer Trust in an E-Retailer

Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-11797-3_23 ◽

2014 ◽

pp. 34-34

Author(s):

Cuiping Chen ◽

Matthew O’Brien ◽

Lin Guo

Keyword(s):

Empirical Test ◽

Integrative Model ◽

Consumer Trust

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An Exploratory Investigation of Two Types of Browsers

Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-11797-3_24 ◽

2014 ◽

pp. 35-35

Author(s):

Carolyn Sara Findley ◽

Stephanie T. Gillison ◽

Kristy E. Reynolds ◽

Michael A. Jones

Keyword(s):

Exploratory Investigation

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Subsistence Consumer Markets: A Third Revolution for Marketing Pedagogy

Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-11797-3_94 ◽

2014 ◽

pp. 160-160

Author(s):

José Antonio Rosa

Keyword(s):

Consumer Markets

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Proceedings of the 2010 Academy of Marketing Science (AMS) Annual ConferenceLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

A Study of Customer E-Loyalty: The Role of Mediators

Employee Openness And Organizational Responsiveness: Examining Environmental Influences on Positive Employee Brand Behaviour

Interconnected Operant Resources and Market Performance: The Retailers’ Perspective

Social Capital as A Micro-Level Origin of Organizational Capabilities

Investigation of Antecedents of Purchase Intention Toward Counterfeits – Implications From Culturally Diverse Countries

The Impact of Halal Endorsements on Purchase Intent of Non-Muslim Consumers

How Companies Implement Kam: a Four-Stage Model

An Empirical Test of an Integrative Model of Consumer Trust in an E-Retailer

An Exploratory Investigation of Two Types of Browsers

Subsistence Consumer Markets: A Third Revolution for Marketing Pedagogy

Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
Latest Publications