When Cause‐Marketing Backfires: Differential Effects of One‐for‐One Promotions on Hedonic and Utilitarian Products
1997 ◽
Vol 27
(2)
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pp. 192-195
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Keyword(s):
2001 ◽
Vol 8
(1)
◽
pp. 18-23
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2011 ◽
Vol 219
(4)
◽
pp. 238-245
◽
2010 ◽
Vol 57
(5)
◽
pp. 367-375
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Keyword(s):
1986 ◽
Vol 100
(1)
◽
pp. 51-56
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