Exploration of 3 W’s of Web Marketing in the Hotel Sector – A Study Conducted at the Casa da Calçada Hotel

Marketing is important for any organization that provides services to consumers. Marketing allows an organization to inform, remind, or persuade the consumer by sharing information about goods or services, community involvement, or societal impact. Simply stated, these efforts encompass anything libraries do to let the community know who they are, what they do, and what they offer. The goal of marketing is to keep the product in the minds of the customer: in the case of libraries it is to keep the customer aware of the library, to provide them with knowledge about the library’s physical features, resources, services, programs, and events, and to let them know about the benefits libraries offer. Marketing benefit the library by increasing usage, educating users, and increasing or at least maintaining a positive perception of the library.This paper discusses about functions ,elements, different strategies of marketing, marketing mix,market segmentation and web marketing in detail.

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Web marketing - the basics

Engineering Management ◽

10.1049/em:20030209 ◽

2003 ◽

Vol 13 (2) ◽

pp. 10-11

Author(s):

C. Pearse

Keyword(s):

Web Marketing

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An Analysis on Web Marketing Applicability of Commodities

2011 Fifth International Conference on Management of e-Commerce and e-Government ◽

10.1109/icmecg.2011.31 ◽

2011 ◽

Cited By ~ 1

Author(s):

Shangcai Xie ◽

Bian Wang ◽

Qingyu Yuan

Keyword(s):

Web Marketing

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Empowerment as a Pivotal Deterrent to Employee Silence: Evidence from the UAE Hotel Sector

Human Performance ◽

10.1080/08959285.2021.1890079 ◽

2021 ◽

pp. 1-19

Author(s):

Shaker Bani-Melhem ◽

Rachid Zeffane ◽

Rawan Abukhait ◽

Faridahwati Mohd. Shamsudin

Keyword(s):

Employee Silence ◽

Hotel Sector

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Challenge or chance? Understanding the impact of anti-corruption campaign on China’s hotel industry

Tourism Economics ◽

10.1177/13548166211001589 ◽

2021 ◽

pp. 135481662110015

Author(s):

Yang Yang ◽

Caiping Wang ◽

Honggang Xu

Keyword(s):

Hotel Industry ◽

Class Level ◽

Administrative Position ◽

Food And Beverage ◽

Negative Effect ◽

Local Residents ◽

Provincial Capital ◽

Hotel Sector ◽

The Impact ◽

Practical Implications

Anti-corruption has garnered increasing attention, especially in China, where President Xi launched an influential and far-reaching anti-corruption campaign in late 2012. A better understanding of the effects of anti-corruption efforts on the hotel sector can reveal insights into the development of the Chinese hotel industry. Based on the quarterly data on China’s hotel industry in 49 cities from quarter 2 of 2010 to quarter 4 of 2015, this study investigates how the anti-corruption campaign (measured by anti-corruption inspections and the number of corruption lawsuits) has influenced hotel industry demand in China. Hypotheses are developed from China’s unique cultural environment of guanxi combined with rent-seeking theory and the crowding-out principle. Empirical results confirm a significant and negative effect of the anti-corruption campaign on hotel lodging and food and beverage demand. Several factors, including a city’s administrative position as a provincial capital, hotel class, level of tourism dependence, and local residents’ entertainment expenditure, are found to moderate the effect of the anti-corruption campaign on hotels’ lodging demand significantly. Theoretical and practical implications are discussed in light of these findings.

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Exploring disaster resilience within the hotel sector: A case study of Wellington and Hawke's Bay New Zealand

International Journal of Disaster Risk Reduction ◽

10.1016/j.ijdrr.2021.102080 ◽

2021 ◽

Vol 55 ◽

pp. 102080

Author(s):

Nancy A. Brown ◽

Shirley Feldmann-Jensen ◽

Jane E. Rovins ◽

Caroline Orchiston ◽

David Johnston

Keyword(s):

New Zealand ◽

Disaster Resilience ◽

Hotel Sector

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Revenue management and price optimization techniques in the hotel sector

Tourism Economics ◽

10.1177/1354816618777590 ◽

2018 ◽

Vol 24 (6) ◽

pp. 720-752 ◽

Cited By ~ 17

Author(s):

Aldric Vives ◽

Marta Jacob ◽

Marga Payeras

Keyword(s):

Revenue Management ◽

Airline Industry ◽

New Technologies ◽

Customer Segmentation ◽

Optimization Techniques ◽

Hotel Management ◽

Price Optimization ◽

Hotel Sector ◽

Measurement Effects

Pricing and revenue management (RM) techniques have become a popular field of research in hotel management literature. The sector’s background framework and evolution and the widespread use of new technologies have allowed a customer-oriented approach to be taken to pricing and the development of RM tools, while also contributing to better processes in hotel management performance at individual hotel level. Thus, price optimization (PO) methods that seek to maximize hotel revenue are based on inventory scarcity, customer segmentation and pricing. In the hotel sector, as in the airline industry, different pricing policies have a greater impact than competition measurement effects. This is mainly as differentiation strategies and specific policies at hotels can reduce the pressure of a competitive environment. The main contributions of the article are the presentation, description and classification of the principal RM and PO techniques in hotel sector literature.

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