Skin Tone in Advertising: an Exploratory Study of the Factors Influencing Advertising Effectiveness

Author(s):  
Srdan Zdravkovic ◽  
Kevin Lehnert ◽  
Rick T. Wilson
2012 ◽  
Vol 2 (12) ◽  
pp. 64-66
Author(s):  
Dr. S. V. Ramesh Dr. S. V. Ramesh ◽  
◽  
Ponmozhi R Ponmozhi R ◽  
Bharath J. K Bharath J. K

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