Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
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200

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Published By Springer International Publishing

9783319117966, 9783319117973

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Subsistence Consumer Markets: A Third Revolution for Marketing Pedagogy

Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-11797-3_94 ◽

2014 ◽

pp. 160-160

Author(s):

José Antonio Rosa

Keyword(s):

Consumer Markets

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Political AD Portraits: A Visual Analysis of Constituents’ Reaction to Political Spoof ADS

Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-11797-3_85 ◽

2014 ◽

pp. 144-144

Author(s):

Colin L. Campbell ◽

Anjali S. Bal ◽

Leyland F. Pitt ◽

Michael Parent

Keyword(s):

Visual Analysis

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Consideration-Set Restriction: How Limited Availability Affects Choice, Atisfaction, And Future Intentions

Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-11797-3_67 ◽

2014 ◽

pp. 106-106

Author(s):

Jeffrey R. Parker

Keyword(s):

Consideration Set ◽

Limited Availability

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The Persistence of Brand Value at Country, Industry and Firm Levels

Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-11797-3_61 ◽

2014 ◽

pp. 96-96

Author(s):

Yi-Min Chen

Keyword(s):

Brand Value

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Mental Budgeting and Charitable Giving: Matching Motives with Budgets to Maximize Giving

Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-11797-3_56 ◽

2014 ◽

pp. 91-91 ◽

Cited By ~ 1

Author(s):

Jeffrey L. Stinson ◽

Monica LaBarge

Keyword(s):

Charitable Giving ◽

Mental Budgeting

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Having a Great Vacation and Blaming the Wines: an Attribution Theory Perspective on Consumer Attachments to Regional Brands

Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-11797-3_52 ◽

2014 ◽

pp. 83-83

Author(s):

Ulrich R. Orth ◽

Albert Stöckl ◽

Joëlle Brouard ◽

Alessio Cavicchi ◽

Monica Faraoni ◽

...

Keyword(s):

Attribution Theory

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Gift Card Meanings

Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-11797-3_5 ◽

2014 ◽

pp. 5-5

Author(s):

Caroline Graham Austin ◽

Lei Huang ◽

Daniel L. Huffman

Keyword(s):

Gift Card

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Consumer Misbehavior: The Dark Side of Brand Loyalty

Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-11797-3_49 ◽

2014 ◽

pp. 76-76

Author(s):

Vassilis Dalakas ◽

Joanna Phillips Melancon

Keyword(s):

Brand Loyalty ◽

Dark Side

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Are Business Students Learning What Businesses Need?

Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-11797-3_44 ◽

2014 ◽

pp. 71-71

Author(s):

Meredith E. David ◽

Fred R. David

Keyword(s):

Business Students

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Consumers’ Need for Uniqueness in the Workplace

Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-11797-3_31 ◽

2014 ◽

pp. 46-46

Author(s):

Ayalla Ruvio

Keyword(s):

Need For Uniqueness

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Proceedings of the 2010 Academy of Marketing Science (AMS) Annual ConferenceLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

Subsistence Consumer Markets: A Third Revolution for Marketing Pedagogy

Political AD Portraits: A Visual Analysis of Constituents’ Reaction to Political Spoof ADS

Consideration-Set Restriction: How Limited Availability Affects Choice, Atisfaction, And Future Intentions

The Persistence of Brand Value at Country, Industry and Firm Levels

Mental Budgeting and Charitable Giving: Matching Motives with Budgets to Maximize Giving

Having a Great Vacation and Blaming the Wines: an Attribution Theory Perspective on Consumer Attachments to Regional Brands

Gift Card Meanings

Consumer Misbehavior: The Dark Side of Brand Loyalty

Are Business Students Learning What Businesses Need?

Consumers’ Need for Uniqueness in the Workplace

Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
Latest Publications